The surge in the popularity of podcasts over recent years is no secret. This wave has brought a significant uptick in podcast advertising as this medium is constantly evolving, both in complexity and impact.
However, this rise has not been without its challenges. In an era where privacy concerns hold a prominent place in our digital landscape, podcast advertising has had to pivot to keep up with new data protection laws and regulations, consumer expectations and emerging technologies. As listeners become more attuned to safeguarding their personal data, advertisers and podcast creators alike are navigating uncharted waters to strike a balance between promotion and privacy.
In this privacy-centric era, understanding the core principles of podcast advertising is essential for anyone seeking to harness its potential. To help with this, we’ve joined forces with Proximic to break down the top three essential aspects to grasp about podcast advertising.
