Adsplaining Audio Brand Safety for Publishers
Brand safety is often associated with advertisers, but it’s also very much a publisher’s concern. Publishers are brands; thus, they must ensure that the ads displayed on their platforms align...
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Adsplaining Audio Brand Safety for Advertisers
In a 2021 survey taken by adult consumers from the United States, 78% of respondents strongly or somewhat agreed that marketers should be troubled by their ads appearing next to...
Future-Proofing Podcast Campaigns with Predictive Audiences
Brand new listeners are herding to podcasts daily, and popularity is higher than ever, attracting millions of people every month. According to The 2022 Podcast Trends Report – a joint...