Audio is well equipped to take on the cookie-less world, especially with boom in podcast listening - advertisers will need to rely on first-party data for targeting and advertising as third-party data goes down in terms of usage and accuracy. We’ll lean further into AI transcription targeting for podcasts, which will help advertisers leverage the power of content to reach new listeners, ensure brand safety, and optimise audio ad placement in a more seamless manner to create a more relevant ad experience.
~Pierre Naggar, SVP, global demand, AdsWizz
