RDS will now monetise its digital audio inventory for the first time, utilizing AdsWizz full tech stack
Partnership will also see advertisers gain programmatic access to over 29 podcast shows and stations, reaching over 5 million listeners
Milan, Italy, 30 September 2021: RDS 100% Grandi Successi, the second-largest radio station in Italy, has signed an agreement with AdsWizz, the global leader in digital audio and podcast technology solutions, to monetize its full audio inventory via dynamic ad insertion. As one of Italy’s largest radio stations, this agreement will see RDS offer its digital audio inventory for the first time, opening up a host of new opportunities to advertisers.
RDS is leading in Italy and has over 5 million active listeners across its live radio streams and podcast shows. With the help of AdsWizz, RDS’s audio inventory will now be available to advertisers both directly as well as programmatically. Advertisers will be able to gain access to RDS’ radio stations and premium podcast shows and also make use of AdsWizz’ robust audience targeting options such as geographic, demographic, date, time, and weather targeting, allowing advertisers to manage and plan audio ad spend with precision.
The appetite for audio advertising is growing rapidly in Italy – 8.5 million Italians, mainly young people, listened to at least one podcast in 2020, growing from only 1.5 million in 2019. With AdsWizz’ advanced audience targeting capabilities, advertisers will be able to reach specific audiences while minimising wastage. This agreement between RDS and AdsWizz showcases the rapid innovation of the audio market and demonstrates how easy it is becoming for audio publishers to monetize audio inventory across both live streams and podcast.
Brieuc Verwilghen, Vice President Supply Partnerships, EMEA & APAC, at AdsWizz, said: “The audio industry is expanding at a rapid pace and our new agreement with RDS is indicative of the growth of the market across Italy. We are thrilled to add RDS’ premium inventory to our roster and aim to help streamline the process of buying and selling ads both for RDS and the advertisers that wish to reach their audiences via RDS content. Now that RDS’ popular content is available to advertisers, they will be able to unlock opportunities within audio and reach this highly engaged sector of listeners in a way that enhances the listening experience.”
Monica Gallerini, General Manager at RDS Advertising said: “As one of Italy’s leading radio stations, we are excited about the new agreement with AdsWizz to make use of their full tech stack to reach advertisers and connect them with our listeners with ease. The opportunities within radio and podcasting are plentiful, as we have seen our numbers increase throughout 2021. This partnership puts us in a great position to continue this growth trajectory.”
About AdsWizz
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising and podcast ecosystem. AdsWizz is the underlying monetization solution for well-known music platforms, podcasts and broadcasting groups worldwide. Through dynamic ad insertion, advanced programmatic platforms, and innovative audio formats, AdsWizz efficiently connects buyers and sellers for digital audio and podcast advertising and offers industry-leading podcast publishing and analytics via Simplecast. AdsWizz is owned by Sirius XM Holdings Inc. (NASDAQ: SIRI), and is headquartered in San Mateo, California, with a Technology Development Hub in Bucharest, Romania.
AdsWizz press contact: adswizz@propellergroup.com
About RDS 100% Grandi Successi
Founded in 1978, today RDS 100% Grandi Successi is the leading Italian radio station with an average daily audience of over 5 million listeners. As a radio broadcaster, it is at the forefront of technological innovation, so much so that it has turned into a real “Entertainment Company” over time. It is a unique reality within the complex Italian media landscape that, in addition to its technological edge, also features an open mind and a sensitive heart towards sustainability issues, whether environmental, social or financial. These pillars enable the radio station to evolve and constantly update its offer as well as to develop cross-media and multi-platform formats and contents – Radio, TV, Web, App – aiming at providing entertainment experiences and making listeners-users the protagonists, with more than 150,000 monthly interactions.
RDS press contact: uff.stampa@rds.it
