Read the full press release here. Here at Adswizz, we’ve been hard at work in expanding our high-performance Audio Advertising tools with a new attribution solution. This solution for audio empowers advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it’s still in progress. Last year, we...
Category: Platform Updates
Product Deepdive with Sounds Profitable – AdsWizz Audio DSP (AudioMatic)
A Walkthrough of All the Bells and Whistles of the AdsWizz Audio DSP (AudioMatic) An entertaining conversation between two audio adtech nerds around the power of dynamic ad insertion and the sophisticated podcast buying capabilities available today. In this deep dive Erik Barraud, SVP of Product at AdsWizz, will walk Bryan Barletta of Sounds Profitable...
AdsWizz SDK is First to be Certified for Audibility by IAB Tech Lab
AdsWizz SDK reaches over 500 million devices worldwide, creating largest footprint for validated audible ads San Mateo, CA – February 17, 2021 – AdsWizz, the leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. This is the first time...
Basis by Centro Integrates with AdsWizz for Programmatic Audio Advertising
Chicago, IL – February 11, 2021 – Centro (https://www.centro.net), a global provider of advertising technology, today announced an integration of its Basis platform with AdsWizz (https://www.adswizz.com), the leader in digital audio advertising solutions. The integration gives programmatic buyers using Basis access to over 200 million monthly uniques, spanning across podcast and digital radio, by enabling them…
AudioGO Self-serve Audio Advertising Platform Now Features In-app Banner Design Using Canva
Integration Makes it Even Easier for Small Audio Buyers to Run Campaigns Locally San Mateo, CA, (Dec 03, 2020) – Today, AudioGO, the self-serve digital audio ad buying service from AdsWizz, announced an integration with Canva, the world’s fastest growing design platform. The integration enables AudioGO advertisers to easily create display ads with Canva’s graphic design platform...
AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying
Self-Serve Audio Ad Solution Seeing 70% Increase in Active Advertisers San Mateo, CA, (August 19, 2020) – Today, AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. Digital audio listening has...
SiriusXM Acquires Podcast Management and Analytics Platform Simplecast
With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization New York, NY, (June 17, 2020) – SiriusXM announced today the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content. The Simplecast solution, paired with the award-winning monetization platform...
AdsWizz Adds Dynamic Creative Optimization Capabilities to its Audio Advertising Platforms
Allows Audio Advertisers to Incorporate Near-Infinite Data Points to Truly Personalize Their Messages San Mateo, CA, (May 6, 2020) – Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the launch of Dynamic Creative Optimization (DCO) for audio, a new capability on its AudioMatic and AudioServe platforms. The new DCO feature...
AdsWizz Launches New Automated Podcast Buying Capabilities on its Programmatic Platform
New AudioMatic Features Enable Automated Host-Read Ad Campaigns and Brand Safe Audience Buys San Mateo, CA (March 26, 2020) – Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced new features within AudioMatic, its audio-centric programmatic buying platform, to enhance podcast planning and buying for large agencies. The new features,...
Pandora, AdsWizz Earn TAG ‘Certified Against Fraud’ Seal
Both Companies Committed to Combat Fraudulent, Invalid Traffic for the Digital Audio Advertising Industry San Mateo, CA (December 18, 2019) – After over a year’s efforts, Pandora, working closely with AdsWizz, has been awarded the TAG “Certified Against Fraud” Seal by the Trustworthy Accountability Group. The TAG seal has become a baseline expectation for fraud...