As the IPA Bellwether Report for Q1 paints a picture of adspend growth, PMW quizzed a panel of marketing experts on navigating the year ahead - with AI, supply chain transparency, CTV, and retail media emerging as key themes. Look out for a hot take from our very own Ollie Chadwick, UK Regional Director at...
Born between the mid-1990s and early 2010s, Gen Z is the first generation to have grown up in a completely digital world. Now they're entering adulthood and starting to make their mark as consumers — and their impact is already being felt in every corner of the economy. With their unique attitudes, values and expectations, Gen Z...
AdsWizz joined forces with Simplecast from March 7-10, 2023, at the Westgate Resort and Casino in downtown Las Vegas for Podcast Movement Evolutions! From networking opportunities to speaker sessions, the best parties around, and more, Evolutions always creates a space where podcasting thrives. With over 10,000 podcasters attending over the last eight years from over...
Further growing opportunities for clients across digital audio, NZME Radio Limited (NZME) today announced that it has signed an exclusive agreement to be AdsWizz’s exclusive third-party New Zealand sales representative for advertising on certain podcasts owned and operated by SiriusXM and Stitcher Media LLC. The agreement includes podcasts which SiriusXM and/or Stitcher have the right...
If Microsoft didn’t work out, Bill Gates could have made a career for himself as a fortune teller. In 1996, he wrote a blog titled ‘Content is King’, effectively coining the term in every marketer’s plan. In 2005, at an event in London, he said, “the future of advertising is the Internet”. Being able to...
What do Conan O’Brien, unsolved murders, and the latest season of Game of Thrones: House of the Dragon have in common (other than the fact that they're killing it in podcasts)? They’re all representative of the shifting landscape in podcasting. Podcasts continue to attract an ever-increasing number of new listeners and, as a result, the...
Justine Benjamin, Head of Global Marketing at AdsWizz delves into the benefits of programmatic audio advertising, its current state, and its potential to shape the future of radio advertising. On May 13th 1897, Guglielmo Marconi changed the world forever. Marconi arrived in Somerset looking to experiment with what he called “telegraphy without wires”. After a few...
The audio advertising space is undergoing a boom, and the need for innovative and interactive audio experiences that captivate and engage listeners has never been more critical. One of the most innovative ways for brands to engage audiences is through the widespread consumer adoption of voice assistants. 62% of Americans 18+ use a voice assistant on...
On Monday, October 17, and Tuesday, October 18, 2022, Programmatic I/O returned to New York City! AdsWizz joined the other data-driven programmatic leaders, publishers, advertisers, innovators, researchers, and analysts. The event hosted insightful presentations, informative panels, in-depth workshops, and invaluable networking for updates on privacy, the cookieless future, retail media, CTV trends, and much more. The presence of...
Brand safety is often associated with advertisers, but it’s also very much a publisher’s concern. Publishers are brands; thus, they must ensure that the ads displayed on their platforms align with their values. Improper ad placement on a publisher’s platform would incur a negative perception from the audience, who could turn away from that publisher,...