Check out this latest piece by Justin Ohanessian, Director of Self-Serve at AudioGO! In today's digital landscape, audio advertising has carved out its niche as a powerful and influential medium to connect with audiences. Through audio advertising, brands can access a remarkable tool known as audience buying, a game-changer that empowers marketers to precisely target...
At Podcast Show 2023, Simplecast and AdsWizz organized an in-person event aimed at podcasters of all sizes, providing valuable insights and inspiration to enhance their podcast technology strategies. The event offered podcasters an immersive experience, blending thought leadership, live interviews, interactive Q&A sessions, and access to valuable content. It aimed to inform, entertain, and inspire...
In March, AdsWizz took part in The Future of Audio Europe 2023, bringing together speakers from across the continent to shape the future of audio. The event addressed the pressing need for higher reach, superior quality, and enhanced targeting in advertising. Attendees enjoyed insightful discussions, thought-provoking presentations, and networking opportunities, exploring the untapped potential of...
Check out this byline by Robyn Meyers, VP, Programmatic and Marketplace Partnerships. With many changes afoot in other digital channels, digital audio allows advertisers to deliver creative, personalized, measurable results. By partnering with the right provider, advertisers can make buying digital audio easier and more accessible. In the current industry, where advertisers constantly compete for...
As the IPA Bellwether Report for Q1 paints a picture of adspend growth, PMW quizzed a panel of marketing experts on navigating the year ahead - with AI, supply chain transparency, CTV, and retail media emerging as key themes. Look out for a hot take from our very own Ollie Chadwick, UK Regional Director at...
Born between the mid-1990s and early 2010s, Gen Z is the first generation to have grown up in a completely digital world. Now they're entering adulthood and starting to make their mark as consumers — and their impact is already being felt in every corner of the economy. With their unique attitudes, values and expectations, Gen Z...
AdsWizz joined forces with Simplecast from March 7-10, 2023, at the Westgate Resort and Casino in downtown Las Vegas for Podcast Movement Evolutions! From networking opportunities to speaker sessions, the best parties around, and more, Evolutions always creates a space where podcasting thrives. With over 10,000 podcasters attending over the last eight years from over...
Further growing opportunities for clients across digital audio, NZME Radio Limited (NZME) today announced that it has signed an exclusive agreement to be AdsWizz’s exclusive third-party New Zealand sales representative for advertising on certain podcasts owned and operated by SiriusXM and Stitcher Media LLC. The agreement includes podcasts which SiriusXM and/or Stitcher have the right...
If Microsoft didn’t work out, Bill Gates could have made a career for himself as a fortune teller. In 1996, he wrote a blog titled ‘Content is King’, effectively coining the term in every marketer’s plan. In 2005, at an event in London, he said, “the future of advertising is the Internet”. Being able to...
What do Conan O’Brien, unsolved murders, and the latest season of Game of Thrones: House of the Dragon have in common (other than the fact that they're killing it in podcasts)? They’re all representative of the shifting landscape in podcasting. Podcasts continue to attract an ever-increasing number of new listeners and, as a result, the...