Successful multi-touch campaigns usually start with brand awareness and gradually lead to call-to-action. However, they always require a relevant and up-to-date audience base, especially in digital advertising, where it is essential to reach the right audience at the right time. What is Custom Audiences? With Custom Audiences, advertisers can retarget listeners who have shown an...
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America! As the Cannes Lions festival fades into the background, what better time is there to reflect on the trends in marketing and advertising that are driving consumer engagement? One standout medium is audio advertising, which can enhance brand identity...
Programmatic I/O Las Vegas has always been the go-to event for digital advertising pros eager to dive into the latest industry trends and innovations. This year’s Las Vegas gathering was no exception, with its whirlwind of innovation, spirited debates, and groundbreaking insights. Industry leaders and experts took on pressing issues in programmatic advertising, from the...
This month, my colleagues and I represented AdsWizz at OMR 2024 in Hamburg, Germany. The event drew tens of thousands of digital enthusiasts worldwide, and it was an ideal forum to showcase our groundbreaking AdsWizz technologies, including our Simplecast podcast platform. Our participation included insights-driven case studies and data-rich content, all highlighting audio’s transformative power....
Check out this latest piece published in The Drum by Marsha Fischer, VP of Strategic Partnerships at AdsWizz! Audio advertising is rapidly evolving, driven by technological advancements and a growing listener base. By understanding the perspective of audio publishers, advertisers can forge potent partnerships that build bridges to wider audiences, enhance the listening experience, and...
This month, the historic city of Paris was not just a hub for arts and culture but also the epicenter of digital audio innovation, with AdsWizz proudly hosting Audio Days Paris 2024. This event convened industry leaders, creative minds, and technology pioneers to delve into the dynamic digital audio advertising ecosystem. Attendees also had the...
We are excited to announce that the Simplecast team and technology are now officially part of the AdsWizz family. Moving forward, the Simplecast platform will be the AdsWizz flagship content management system (CMS) for podcast creators of any size. What Does This Mean for AdsWizz Customers? For podcast publishers who aren’t already using the Simplecast...
Our very own Justine Ortiz-Benjamin, Head of Global Marketing, sits down with diverse voices on her team to discuss what it means to be a person of color in the digital audio advertising industry—as a listener, marketer, and leader.
AdsWizz was a headline sponsor at the Future of Audio and Entertainment 2024 in London, UK, on April 18, 2024. The event drew a wide range of attendees from the UK and across Europe as a focal point for thought leadership around market strategies, technological innovations, and advertising methods in commercial audio advertising. In addition to...
In today’s vibrant digital audio environment, publishers and podcasters are continuously exploring new strategies to increase their earnings. To empower them to maximize the revenue potential of their podcast episodes, we are excited to unveil a powerful new feature that will transform their monetization strategies. What is Episode Scheduling and Targeting? Episode Scheduling and Targeting...