AdsWizz was a headline sponsor at the Future of Audio and Entertainment 2024 in London, UK, on April 18, 2024. The event drew a wide range of attendees from the UK and across Europe as a focal point for thought leadership around market strategies, technological innovations, and advertising methods in commercial audio advertising. In addition to...
In today’s vibrant digital audio environment, publishers and podcasters are continuously exploring new strategies to increase their earnings. To empower them to maximize the revenue potential of their podcast episodes, we are excited to unveil a powerful new feature that will transform their monetization strategies. What is Episode Scheduling and Targeting? Episode Scheduling and Targeting...
Advancing Brand Safety in Podcast Advertising From March 26th – 29th, AdsWizz took on a key sponsorship role at Podcast Movement Evolutions 2024. Podcast Movement Evolutions is the leading conference brand for podcasters and industry experts, aimed at fostering growth in individual shows, the podcasting community, and the industry. Our private meeting space served as a...
At AdsWizz, we are steadfast in our duty to support and empower our clients to achieve success while relentlessly doing our part to uphold the integrity of the audio industry. This is why we are thrilled to announce a significant milestone in this journey—AdsWizz and Simplecast have been awarded the IAB Podcast Measurement Compliance Certification, version...
Check out this latest piece published in The Drum by Maria Breza, VP Of Ad Quality Measurement & Audience Data Operations At AdsWizz And SiriusXM Media. Digital podcast advertising is reaching a pivotal moment as more brands use podcasts to engage audiences, and who can blame them? New advanced tools are transforming podcast advertising, enabling...
Locked On Podcast Network, Inc. (“Locked On”) and AdsWizz Inc. (“AdsWizz”), the technology engine powering the monetization of audio content around the world and a subsidiary of SiriusXM, today announced a new agreement for AdsWizz to sell Locked On’s podcast advertising inventory in North America. Through 2026, AdsWizz will serve as the exclusive seller of...
Digital advertising is evolving with every click, scroll, and search. The industry’s pivot away from traditional identifiers like cookies and mobile advertising IDs (MAIDs) marks a monumental shift driven by a growing emphasis on consumer privacy and changing regulations. This evolution signifies a move towards more privacy-centric technologies and practices, reshaping how ads reach their...
On Air Fest, often known as the “Sundance of Audio,” is a time for industry professionals, content creators, and artists from all walks of life to discuss podcasting, monetization, and more. This year, Simplecast and AdsWizz teamed up as sponsors of the kick-off event, Hot Pod Summit, a full day of engaging conversation covering a...
Check out this article by Garrison Dua, VP of Demand, North America. The rise in audio consumption presents a significant opportunity for advertisers to reach audiences. Yet, conventional methods of audio advertising have often fallen short in terms of convenience and effectiveness, leaving a noticeable gap between the potential of audio media and the investment...
Check out this article by Bianca Stanescu, Director of Product Marketing! According to Edison Research, people spend about 4 hours of their day listening to music, podcasts, or talk. Unlike its visual counterparts, audio content is incredibly powerful at capturing people’s attention. Audio commands attention like no other environment through the uniqueness of the human...