The Strategic Advantage of In-Game Advertising for Marketers

Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing. In-game audio advertising offers a revolutionary approach for marketers seeking to engage a diverse and expanding mobile gaming audience. By seamlessly integrating non-disruptive audio ads into the gaming experience, brands can create more meaningful and immersive interactions.

AdsWizz at Cannes Lions 2024 Recap

As a powerhouse in the global audio adtech scene, AdsWizz made waves at Cannes Lions 2024, connecting with a vibrant community spanning streaming music, podcasts, and more. Serious About Audio Cabana Our cabana on Cabana Row was buzzing with energy, transforming into a lively hotspot where attendees delved into our cutting-edge technology via an interactive,...

Unlock the Full Potential of Multi-Touch Campaigns with Custom Audiences

Successful multi-touch campaigns usually start with brand awareness and gradually lead to call-to-action. However, they always require a relevant and up-to-date audience base, especially in digital advertising, where it is essential to reach the right audience at the right time.  What is Custom Audiences? With Custom Audiences, advertisers can retarget listeners who have shown an...

Pandora Becomes First Audio Publisher to Adopt Unified ID 2.0

SiriusXM Media, the advertising arm of SiriusXM, announced Pandora Media LLC as the first audio publisher to adopt Unified ID 2.0 (UID2), offering advertisers an identity solution with precision targeting, frequency management and measurement. An agreement between AdsWizz Inc., the technology engine powering the monetization of audio content around the world, and The Trade Desk...

Reflections on Programmatic I/O Las Vegas 2024

Programmatic I/O Las Vegas has always been the go-to event for digital advertising pros eager to dive into the latest industry trends and innovations. This year’s Las Vegas gathering was no exception, with its whirlwind of innovation, spirited debates, and groundbreaking insights. Industry leaders and experts took on pressing issues in programmatic advertising, from the...

OMR 2024 Recap

This month, my colleagues and I represented AdsWizz at OMR 2024 in Hamburg, Germany. The event drew tens of thousands of digital enthusiasts worldwide, and it was an ideal forum to showcase our groundbreaking AdsWizz technologies, including our Simplecast podcast platform. Our participation included insights-driven case studies and data-rich content, all highlighting audio’s transformative power....

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