Collaborative minds and leaders from across the media industry have worked closely with NPR to develop and launch a new podcast analytics technology: Remote Audio Data (RAD), a method for sharing listening metrics from podcast applications straight back to publishers, with extreme care and respect for user privacy.
Weather, consciously or unconsciously, affects the daily choices we make. Research shows that weather can affect what we wear, what we do, our mood, and even our social interactions. It can even influence stock prices! What many don’t know is, it’s also a great tool to help marketers convey messages to their audiences at opportune...
Digiday Awards: And the winner is … audio! When Digiday announced the finalists for their 2018 Awards, we were thrilled to see that AdsWizz made the cut for not one, but two, categories: Best Use of Mobile, for our ShakeMe™ audio ad format, and Best Publishing Platform, for our dynamic ad insertion, our audio ad...
Programmatic audio has been in desperate need of scale. Pandora hopes its March acquisition of digital audio platform AdsWizz will bring that scale to a growing marketplace.