Self-Serve Audio Ad Solution Seeing 70% Increase in Active Advertisers San Mateo, CA, (August 19, 2020) – Today, AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. Digital audio listening has...
Digital audio listening is on the rise. Take a deep dive into digital audio advertising in this interview with VP of Marketing for AdsWizz, Kate Gerwe.
Audio Partnerships Offer Access to More Than 90% of Available Streaming Audio and Podcast Inventory Irvine, CA, (June 30, 2020) – Adelphic®, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic’s premium programmatic audio inventory offering to include significant additional...
Q&A with Comscore and AdsWizz Co-Founder & CTO, Bruno Nieuwenhuys With more than 67 million Americans listening to podcasts on a weekly basis*, podcasts represent one of the fastest growing channels within advertising, and rightly so. Podcasts listeners are educated, wealthy and engaged with timely, world events and topics. As brand advertisers turn to...
With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization New York, NY, (June 17, 2020) – SiriusXM announced today the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content. The Simplecast solution, paired with the award-winning monetization platform...
Frisbie Brings Years of Senior Leadership Experience Within the Digital Media Industry San Mateo, CA, (June 2, 2020) – AdsWizz, the leading global technology provider for digital audio advertising solutions, announced today the addition of Anne Frisbie to its executive team. Anne will serve as Senior Vice President (SVP) of Global Supply. Anne brings more than...
The impacts of COVID-19 have been far-reaching causing consumer habits and routines to change with the unknowns. As uncertain times continue, brands have a unique opportunity to connect with their audiences in a positive way, to serve as a trusted voice, and to enhance the daily lives of consumers. AdsWizz partners closely with agencies,...
We’re thrilled to share that AdsWizz and OMGP UK have been honored with The Drum Europe 2020 Digital Advertising Award for the Most Effective Programmatic Media Partnership! This award rewards the best in the programmatic and ad-tech industry, and we were selected over Google, The Trade Desk, Accenture and other outstanding nominees. OMGP UK and AdsWizz...
Allows Audio Advertisers to Incorporate Near-Infinite Data Points to Truly Personalize Their Messages San Mateo, CA, (May 6, 2020) – Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the launch of Dynamic Creative Optimization (DCO) for audio, a new capability on its AudioMatic and AudioServe platforms. The new DCO feature...
Over the past few years, podcasts have exploded in accessibility and popularity, providing the public with an endless stream of listening options. And as we continue to hunker down in our homes, everyone is spending even more time consuming media, including podcasts. Listening to podcasts has increased during the pandemic — by as much as...