Could digital audio close the gap between ad spend and consumption this year? Zac Pinkham, VP Demand, Europe at AdsWizz explains why 'visual fatigue' is leading more people to tune into audio than ever before. As we look back to the past year and further down memory lane, it’s clear that the coronavirus pandemic accelerated the...
SXM Media, the Gateway to the Largest Digital Audio Ad Ecosystem in North America, Doubles-Down on Innovation & Technology New Offering Reimagines Listener Identity to Power the Next Generation of Audio Advertising NEW YORK, New York — Jan 31, 2022 — SiriusXM’s SXM Media today announced the introduction of AudioID powered by AdsWizz, a...
HT Media has announced that it has partnered with AdsWizz to launch India’s a programmatic podcast marketplace named FabX. With this, brands will be granted access to listeners in India with real-time buying and selling opportunities for podcast advertising. HT Media aims to provide podcasters with podcast content generation through Smartcast and partner companies like...
Audio is well equipped to take on the cookie-less world, especially with boom in podcast listening - advertisers will need to rely on first-party data for targeting and advertising as third-party data goes down in terms of usage and accuracy. We’ll lean further into AI transcription targeting for podcasts, which will help advertisers leverage the...
How does your brand sound? That’s a question that Adweek and panelists from Hinge, Molson Coors, Adswizz, Twitter, Samsung and more set out to answer at Adweek’s Spotlight: Audio event.
On December 14th, 2021, AdsWizz joined Adweek at their virtual Spotlight Audio Event: “How Does Your Brand Sound?” Hear from Pierre Naggar, SVP Global Demand at AdsWizz, and Anne Frisbie, SVP Global Supply at AdsWizz, on the panel “The Evolution of Podcast Advertising,” where they discuss the ways audio and podcast advertising have expanded in...
The boom in audio has been steadily gaining momentum for some time. According to Stitcher’s annual podcasting report, the number of podcasts has grown by 129,000% in the last decade – an impressive feat for any medium. The pandemic has only accelerated this growth, as many looked to audio for comfort and consolation. Numbers for audio...
In this post-ATS London 2021 ebook, partners from across the advertising and marketing technology industries share their tips for navigating the year ahead against the backdrop of an ever increasing focus on privacy and customer centricity.
With podcast continuing to grow, and tons of premium content available for advertisers, there has been a clear incentive for audio advertising tools to keep up. In the early days of digital audio advertising, programmatic audio infrastructure was pretty much non-existent. But we are seeing an increase in audio supply, and audio is now being...
Sometimes it can be difficult to know what’s what when it comes to digital audio advertising, especially with so many misconceptions out there about its effectiveness. Many brands and advertisers may not be fully aware of innovations in the audio space that make it a key player in any well-rounded advertising strategy. So, we’d like...