Brand new listeners are herding to podcasts daily, and popularity is higher than ever, attracting millions of people every month. According to The 2022 Podcast Trends Report – a joint report from AdsWizz, Simplecast, and SXM Media, SXM Media’s podcast audience grew 123% in the past year, culminating in 300,000 years worth of listening in...
Audio tech innovators, Say It Now, hosted AdsWizz at the 2022 Cannes Lions for some compelling panels in partnership with A Million Ads, Octave Audio, Tremor Video, and The 7 Stars. Watch below for videos featuring Justine Benjamin, Vice President, Global Marketing, and Zac Pinkham, Vice President, Demand. The View From The Supply Side AdsWizz -...
SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds...
Check out this byline by Marsha Fischer, VP, Strategic Partnerships at AdsWizz! Warning: never come between gamers and their games. Conventional wisdom might tell you this is a lesson usually learned the hard way if you’re the family member, partner or friend of someone who plays games. While brands may be eager to get in...
AdsWizz & Simplecast Pump Up the Volume at Podcast Show UK 2022 At this year’s Podcast Show UK 2022 in London, independent podcast creators, established industry professionals, and business leaders came together to motivate, influence, and support critical visions of unprecedented growth and change in the podcast industry. AdsWizz and Simplecast were front and...
Innovation as a Tool Solving Challenges in Audio Marketing At this year’s Advertising Week Europe 2022 in London, many great minds and thought leaders from brands, agencies, media, and technology businesses came together for this hybrid event to coalesce around the most pertinent issues in advertising. Our very own Ella Kerr-McCutcheon, Director, Business Development, EU,...
READ THE FRENCH PRESS RELEASE | READ THE GERMAN PRESS RELEASE New premium publishers and programmatic audio inventory bundles are now available for buyers to reach audiences in UK, France, and Germany London, UK – May 24, 2022 – AdsWizz today announced the expansion of the AdsWizz Audio Marketplace in select European countries. The...
LIRE LE COMMUNIQUÉ DE PRESSE EN ANGLAIS | LIRE LE COMMUNIQUÉ DE PRESSE ALLEMAND L’extension englobe de nouveaux éditeurs de premier plan ainsi que de nouveaux packs d’inventaire accessibles aux acheteurs programmatiques en France, au Royaume-Uni et en Allemagne Paris, France — le 24 mai 2022 – AdsWizz a annoncé aujourd’hui l’extension de sa...
LESEN SIE DIE ENGLISCHE PRESSEMITTEILUNG | LESEN SIE DIE FRANZÖSISCHE PRESSEMITTEILUNG Werbetreibende in Deutschland, Frankreich und Großbritannien können ab sofort qualitativ hochwertige Zielgruppen effizient und at scale mit digitaler Audiowerbung erreichen. Berlin, Deutschland – 24. Mai 2022 – AdsWizz hat heute die Erweiterung seines European Programmatic Audio Marketplace bekanntgegeben. Dies erleichtert den Einkauf von...
Last year was a milestone year for podcasts that reached new heights, shifted demographics, put a spotlight on content, and pushed the boundaries of ad technology. In our presentation at the 2022 IAB Podcast Upfront, we revealed findings and trends detailed in our 2022 Podcast Trends Report – a collaborative effort between AdsWizz, SXM Media,...