In today’s vibrant digital audio environment, publishers and podcasters are continuously exploring new strategies to increase their earnings. To empower them to maximize the revenue potential of their podcast episodes, we are excited to unveil a powerful new feature that will transform their monetization strategies. What is Episode Scheduling and Targeting? Episode Scheduling and Targeting...
Author: Nicoleta Vieru
As Senior Product Marketing Manager, Nicoleta is passionate about creating impactful marketing strategies that inspire action and lead customers to their desired outcomes. She collaborates closely with product and sales teams, shaping compelling key messaging and positioning for our new products to ensure they stand out in a competitive market. Nicoleta's ultimate goal is to craft content that amplifies a product's impact on the market, drive innovation and create powerful customer experiences. When she's not writing to supercharge new features for take-off, Nicoleta loves to immerse herself into new worlds via fiction books, challenge herself at the gym, and learn new languages.
Changing the Game with Inventory Forecast Manual Adjustments
Picture this scenario: A surprise bonus episode throws a publisher into a flurry as they prepare to book new advertising campaigns for their podcast series. Concerned about their ad inventory misaligning with the future traffic data, they turn to AdsWizz’s Inventory Forecast Manual Adjustments. With a few clicks, the publisher seamlessly adjusts their total inventory,...
How to Maximize Audio Campaign Efficiency with Predictive Pacing
Envision a smart system that checks past trends to predict what will happen in the future and then applies that information to constantly adjust the ad delivery and steer the campaign to its ultimate goal. With Predictive Pacing, publishers and resellers can ensure audio ads are delivered optimally by a data-powered engine that switches gears...