The ability of programmatic technology to enable precision targeting at scale is fuelling the explosion of audio advertising, says AdsWizz Business Development Director Ella Kerr-McCutcheon in this episode of MAD//Fest and Adswizz’s ‘MAD//Fest Moments’ video series.
If you didn’t catch our lunch presentation at Podcast Movement 2021 in Nashville, TN, we hosted industry leaders in a fireside chat, learning about how they leverage Simplecast’s creator tools and AdsWizz podcast monetization capabilities to reach their goals, and what they have learned along the way. Watch the recording below to glean insights around...
After a 3-month intensive work period, AdsWizz has completed the ACPM audience certification for digital radio streams. ACPM is a third-party measurement company based in France. Through a direct, real-time connection with the ACPM, AdsWizz is now able to support all their publishing partners with certification of their streaming radio broadcasts. By doing so, this gives advertisers...
How Creativity and Technology Combine to Create Relevant, Contextual and engaging ad experiences On June 24, 2021, AdWizz joined the third annual Future of Audio event to discuss how creativity and technology combine to create relevant, contextual and engaging ad experiences. Featuring AdsWizz VP of EU Demand, Zac Pinkham, our session highlighted how digital audio...
By Zac Pinkham, Vice President of Demand, Europe From the moment we wake to the moment we sleep, we immerse ourselves in audio. During the pandemic, most media channels saw consumption increases and audio, in particular, enjoyed significant growth. Within the UK, 25.1BN music streams were added as people looked for entertainment, companionship, and distraction...
Click here to read the press release in Italian. Solution Dynamically Adjusts Audio Ad Background Based on Listener Genre to Create a Less Disruptive, More Personalized Audio Ad Experience. Dunkin’ is One of the First Brands to Leverage the Technology. San Mateo, CA and London, UK (July 7, 2021) – AdsWizz, the global leader in digital...
The extended partnership sees AdsWizz and Altice Media Ads & Connect achieve ACPM certification for live streams and thus enter the official audience ranking Paris, France (July 27, 2021) – AdsWizz, the global leader in digital audio and podcast technology solutions, and Altice Media Ads & Connect [previously Next Media Solutions], a division of Altice Media Group, with streaming news, sports, and...
Read the full press release here. Here at Adswizz, we’ve been hard at work in expanding our high-performance Audio Advertising tools with a new attribution solution. This solution for audio empowers advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it’s still in progress. Last year, we...
AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio allows advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress. In a study of 600 campaigns that have used AdsWizz…
AudioOne and AdsWizz, the leading global technology provider for digital audio advertising solutions, have agreed to expand their partnership to sell audio advertising in Ireland from Soundcloud. AudioOne director Lee Thomson (pictured) said the partnership means advertisers now have the option of targeting SoundCloud’s inventory through the AdsWizz marketplace, via AudioOne.