Last year was a milestone year for podcasts that reached new heights, shifted demographics, put a spotlight on content, and pushed the boundaries of ad technology. In our presentation at the 2022 IAB Podcast Upfront, we revealed findings and trends detailed in our 2022 Podcast Trends Report – a collaborative effort between AdsWizz, SXM Media,...
You thought you knew podcasting. Welcome to the new new. Get a fresh take on everything you need to know about this rapidly evolving industry. 2021 was a milestone year for podcasts that reached new heights, shifted demographics, put a spotlight on content, and pushed the boundaries of ad technology. Our data and insights were...
Audio buyers may now access Audiomack’s global multicultural content through AdsWizz’s combination of technology and sales offerings San Mateo, CA – May 5, 2022) – AdsWizz Inc. and Audiomack Inc. today announced an exclusive global audio advertising inventory agreement. Expanding upon AdsWizz’s and Audiomack’s existing relationship, AdsWizz now has exclusive sales rights to Audiomack’s...
Digital audio is one of the fastest-growing media channels, and Americans are streaming more audio content than ever before. According to the latest Edison Research, 62% of adults 12 + stream online audio weekly, and that equals 176 million weekly users. Each week, the average user spends 16 hours, 14 minutes listening, and about half of...
Read in Dutch “Audiohuis Podcast Network aims to be the one-stop shop for reaching Dutch podcast listeners” NRC Media has aspirations to be the Netherlands’ leading authority on podcasting. To back up this aim, it introduced its new Audiohuis Podcast Network this week. With this wide-ranging network, it offers advertisers slots around its own NRC...
NRC Media wil in Nederland dé autoriteit worden op het gebied van podcasting. Om die doelstelling kracht bij te zetten introduceert het deze week het Audiohuis Podcastnetwerk. Met dit breed opgezette netwerk biedt het adverteerders posities aan rond de podcasts van NRC zelf, maar ook rondom podcasts van niet-eigen merken, zoals De Stroom, FC Afkicken...
The popularity of podcasts has soared since the pandemic. Statista reports that there were 19.1m podcast listeners in the UK in 2021 – a dramatic rise from 8.9m in 2017. As audience numbers continue to climb, publishers and advertisers are seeing powerful opportunities for engagement through the medium. But to effectively target audiences through audio — you...
As of December 2021, over two million podcasts were available globally for listening and downloading. With the growth of podcasts, more content creators are finding unique ways to create a dialogue with their audience, however niche the topic. The stellar growth of podcast listenership is equaled in terms of ad spend—AA/WARC predicted global audio advertising spend on...
Could digital audio close the gap between ad spend and consumption this year? Zac Pinkham, VP Demand, Europe at AdsWizz explains why 'visual fatigue' is leading more people to tune into audio than ever before. As we look back to the past year and further down memory lane, it’s clear that the coronavirus pandemic accelerated the...
SXM Media, the Gateway to the Largest Digital Audio Ad Ecosystem in North America, Doubles-Down on Innovation & Technology New Offering Reimagines Listener Identity to Power the Next Generation of Audio Advertising NEW YORK, New York — Jan 31, 2022 — SiriusXM’s SXM Media today announced the introduction of AudioID powered by AdsWizz, a...