For over 10 years, the OMMA Awards (Online Marketing Media and Advertising) has honored agencies and advertisers credited with pushing the potential of digital advertising. So, we were absolutely thrilled to learn this week that we won OMMA’s Media Elements/Audio award, along with partners Spark Foundry and AI Music. We were also named finalists in the Programmatic Creative...
Author: Muhammad McCabe
Demystifying Programmatic Audio: Q&A with Pierre Naggar, AdsWizz
Collaborative minds and leaders from across the media industry have worked closely with NPR to develop and launch a new podcast analytics technology: Remote Audio Data (RAD), a method for sharing listening metrics from podcast applications straight back to publishers, with extreme care and respect for user privacy.
AdsWizz & Big Mobile Successfully Track Increase in Store Visits Driven by Audio Ads
Audio Ad Tech is an Industry First, Measuring Nearly 2X Lift in Store Visits in First Campaigns in Australia Sydney, Australia (August 28, 2019) – Mobile engagement specialist Big Mobile has partnered with AdsWizz, the leading global platform for digital audio advertising, to implement tech that tracks unique visits to retail locations from specific audio...
AdsWizz, Global Leader in Audio Monetization, Chooses Mediastream as a Premier Partner in Latin America
Together, AdsWizz and Mediastream Will Offer a More Effective Way to Monetize Streaming Audio for Publishers in Latin America San Mateo, CA and Santiago, Chile (August 21, 2019) – Mediastream, a leading Latin American company in streaming technologies and services, and AdsWizz, the end-to-end technology platform that is powering the digital audio advertising ecosystem, have...
New AdsWizz Software Updates Fully Support RAD Podcast Measurement Framework
AdsWizz Streaming Ad Server and SDK Updates Support and Enhance Remote Audio Data (RAD) Framework, Further Reinforcing RAD as an Industry Standard for Podcast Listening Measurement San Mateo, CA (July 25, 2019) – AdsWizz announced today that the newly released version of its Ad Insertion Software (AIS) fully supports the Remote Audio Data standard (RAD)...
Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns
With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA New York/London (July 17, 2019) – Tapad, a global leader in digital identity resolution, today announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s...
AdsWizz Partners with Httpool to Expand Presence in India
Mumbai, India (July 16, 2019) — Httpool and AdsWizz are delighted to announce the appointment of Httpool, the leading premium ad sales partner of global media platforms, as the sales representative in India for AdsWizz’s AdWave Marketplace, the largest and fastest growing audio ad marketplace in the world, opening its inventory for all demand partners in India. AdsWizz is...
Emerging Tools and Tech that Measure Audio Ad Effectiveness
Explore new ways to measure the impact of digital audio advertising with AdsWizz. Understanding what drives your consumer’s purchases across different advertising channels can be both an art and a science. We’re working hard to make sure it’s also well within your reach. Today’s digital audio listeners interact with brands across many different...
Making Audio Advertising More Accessible for Small Buyers
Earlier this quarter we introduced a new service, AudioGO, in public beta. AudioGO is a self-serve audio ad platform that makes it easy for small businesses and agencies to directly buy audio advertising on premium audio services like Pandora and other premium publishers. Our goal in creating AudioGO is to make audio advertising more accessible...
Bauer Media Certified as First European Publisher Digital Audio Expert
Bauer Media Certified in AdsWizz Digital Audio Advertising Accreditation Program Sam Mateo, CA and London, UK (May 8, 2019) – Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced that Bauer Media is the first European Publisher to be certified in its Digital Audio Advertising Accreditation program. Bauer Media earned...