Brieuc Verwilghen, the Vice President of Publisher Partnerships at AdsWizz, looks at the booming podcast market, and the opportunities it presents for advertisers, as podcast advertising and targeting become more automated.
Author: Muhammad McCabe
AdsWizz Raises the Bar for Podcast Ad Buying
From the steady increase of monthly podcast listeners (currently at 104M Americans), to the 48% increase in ad revenue year-over-year –– podcasts are one of the biggest growth opportunities for publishers and advertisers. As long time supporters of this valuable and engaging platform, we continue to invest in and break ground with our podcast tech. With that,...
AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying
Self-Serve Audio Ad Solution Seeing 70% Increase in Active Advertisers San Mateo, CA, (August 19, 2020) – Today, AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. Digital audio listening has...
Digital audio advertising 101 with AdsWizz
Digital audio listening is on the rise. Take a deep dive into digital audio advertising in this interview with VP of Marketing for AdsWizz, Kate Gerwe.
Adelphic Expands Programmatic Audio Advertising Capabilities Through New AdsWizz Integration
Audio Partnerships Offer Access to More Than 90% of Available Streaming Audio and Podcast Inventory Irvine, CA, (June 30, 2020) – Adelphic®, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic’s premium programmatic audio inventory offering to include significant additional...
Tapping Into the Podcast Opportunity with Scalable, Brand Safe Solutions
Q&A with Comscore and AdsWizz Co-Founder & CTO, Bruno Nieuwenhuys With more than 67 million Americans listening to podcasts on a weekly basis*, podcasts represent one of the fastest growing channels within advertising, and rightly so. Podcasts listeners are educated, wealthy and engaged with timely, world events and topics. As brand advertisers turn to...
SiriusXM Acquires Podcast Management and Analytics Platform Simplecast
With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization New York, NY, (June 17, 2020) – SiriusXM announced today the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content. The Simplecast solution, paired with the award-winning monetization platform...
AdsWizz Adds Anne Frisbie as Senior Vice President of Global Supply
Frisbie Brings Years of Senior Leadership Experience Within the Digital Media Industry San Mateo, CA, (June 2, 2020) – AdsWizz, the leading global technology provider for digital audio advertising solutions, announced today the addition of Anne Frisbie to its executive team. Anne will serve as Senior Vice President (SVP) of Global Supply. Anne brings more than...
Get on Their Frequency: How Brands Can Leverage Digital Audio Advertising in the New Normal
The impacts of COVID-19 have been far-reaching causing consumer habits and routines to change with the unknowns. As uncertain times continue, brands have a unique opportunity to connect with their audiences in a positive way, to serve as a trusted voice, and to enhance the daily lives of consumers. AdsWizz partners closely with agencies,...
AdsWizz and OMGP UK Win The Drum Europe 2020 Award for Most Effective Programmatic Media Partnership
We’re thrilled to share that AdsWizz and OMGP UK have been honored with The Drum Europe 2020 Digital Advertising Award for the Most Effective Programmatic Media Partnership! This award rewards the best in the programmatic and ad-tech industry, and we were selected over Google, The Trade Desk, Accenture and other outstanding nominees. OMGP UK and AdsWizz...