Check out this article by Molly Ponzo, VP, Ad Product Management!
As automation increasingly dominates the industry, how can advertisers ensure that human creativity and empathy remain at the forefront of audio advertising?
Innovation is shaking up the audio advertising technology landscape, and with rapid advancements automating routine tasks, there is more bandwidth to dive into areas like cross-analysis, deep thinking, creativity and, most importantly, empathy. The real game-changer? Seamlessly weaving technology into processes to boost—not replace—human efforts. This approach not only augments productivity but also strengthens the human connections essential to the digital audio ad tech industry.
