We’ve all heard it before: third-party data is out, first-party data is in, and contextual advertising is the future. The shift is undeniable; however, many discussions still revolve around the most basic examples, such as hearing an ad for workout gear while listening to an exercise playlist. Yes, that’s a good use of contextual targeting,...
Connecting with your audience goes beyond traditional demographics. That’s why we’ve launched our latest eBook, Advanced Targeting in Digital Audio Advertising, which unveils cutting-edge, data-driven tools to help brands genuinely engage listeners. Among the standout strategies is weather targeting, a powerful tool that allows advertisers to deliver timely, relevant messages based on real-time weather, adding...