What is Custom Audiences?

With Custom Audiences, advertisers can retarget listeners who have shown an interest in their product, making them more likely to convert. This advanced capability allows brands to create more sophisticated campaigns that guide listeners from awareness to action, such as making a purchase or requesting a quote. 

Creating robust stories delivered sequentially over days or weeks or tailoring listening experiences based on interaction types, such as a website visit or a wishlist, helps advertisers build stronger relationships with audiences and meet listeners exactly where they are on their conversion journey.

Do you worry about meeting business objectives and boosting campaign efficiency? Worry no more! Custom Audiences helps deliver ads to the most engaged audience or test the best creative by splitting the same listener base. This results in higher conversion rates, reduced wasted ad spend, streamlined management operations, and minimal maintenance.

Key Benefits

Boost Campaign Efficiency

Create campaigns that align with listeners’ behaviors and retarget those who have already shown interest in a brand – all within a streamlined flow. With both AudioServe and AudioMatic, Custom Audience targeting ensures ads reach the right audience at the right time.

Strengthen Relationships with Audiences 

Offer a personalized listening experience tailored to previous interactions, building stronger connections with audiences. Whether through AudioServe’s detailed targeting options or AudioMatic’s sophisticated audience segmentation, robust experiences can be crafted to resonate deeply with listeners​​​.

Maximize ROI 

Delivering ads to a highly applicable audience reduces ad spend waste and boosts conversion rates. AudioServe and AudioMatic offer tools to measure and optimize campaigns, ensuring every ad dollar is well spent.

How Custom Audiences Works

Creating and growing an audience base has never been easier. New website visitors who perform custom AudioPixel actions or consented listeners of one or multiple ads from campaigns can be collected all in one place.

Additionally, at the flick of a switch, Custom Audiences can be populated with listeners of all future ads belonging to an advertiser without having to manually include each new ad in the setup. This ensures effortless maintenance of an always up-to-date audience base, complemented by the membership duration setting for how long each listener remains in the custom audience.

Looking Ahead

AdsWizz attribution tools are designed to close the loop on audio measurement, and Custom Audiences are the latest (but not the last) tool we’re adding to our stack. With this solution, the full potential of retargeting campaigns is unlocked, driving engagement, efficiency, and conversions like never before.

If you are an AdsWizz partner and want to learn more about Custom Audiences, check our knowledge bases for either of these products:

• AudioMatic DSP
• AudioServe Campaign Manager

If you are not an AdsWizz partner and would like to get in touch with us, please visit the Contact Us page.

by Catalin Georgescu, Senior Product Marketing Manager

The post Unlock the Full Potential of Multi-Touch Campaigns with Custom Audiences appeared first on AdsWizz.

Programmatic Guaranteed offers more impactful tools tailored for optimal performance than other types of programmatic deals that involve varying levels of uncertainty – such as OpenRTB auctions with numerous bidders or preferred deals with non-guaranteed volumes. With fixed pricing and guaranteed volumes, this type of auction provides advertisers and publishers with a level of certainty and control not found in other programmatic transactions.

A One-Stop-Shop for Digital Audio Advertising

AdsWizz facilitates the buying and selling of reserved inventory globally by offering products like AudioMax SSP, AudioServe Campaign Manager, and audio-centric AudioMatic DSP, along with off-the-shelf integrations with some of the most reputable DSP platforms.

This ecosystem automates offerings and approvals and ensures transparent inventory and streamlined negotiations, reducing setup times and errors. Through AudioMatic DSP, buyers submit offers processed and negotiated by AudioMax for availability before approval, automatically creating Programmatic Guarantee deals.

Understanding Programmatic Guaranteed Campaigns

AdsWizz makes it easy for publishers and advertisers to establish and grow relationships. We support all major transactions of digital audio inventory – Direct Sales, Programmatic Guaranteed or Preferred Deals, and real-time bidding with a Private Marketplace or open auctions.

Although both Preferred Deals and Programmatic Guaranteed represent direct transactions between buyers and publishers, the latter ensures that a guaranteed number of impressions are sold at a fixed price.

NEW! Programmatic Guaranteed Enhancements

AdsWizz continues to push the boundaries of digital advertising technology, and we’re excited to unveil new Programmatic Guaranteed features! These capabilities boost efficiency, reduce manual errors, and provide a seamless Programmatic Guaranteed campaign management experience. 

Streamline Programmatic Guaranteed Management

Effortlessly customize campaigns on a single platform in AudioMax SSP and enjoy seamless synchronization with AudioServe Campaign Manager. This minimizes manual efforts and enhances overall campaign management efficiency and ease of use. 

Control Campaign Performance

Leverage the flexible customization capabilities of the AudioMax-centric integration to streamline operations, reduce manual errors, and maximize campaign effectiveness. Define multiple campaigns under the same order and prioritize them according to publisher needs.

Easily Adapt to Change

Be nimble and adapt swiftly to changing requirements without pausing delivery. Updates to live AudioServe Programmatic Guaranteed campaigns are automatically synchronized with AudioMax Deal’s settings and vice versa, ensuring real-time consistency between the two platforms. 

Optimize Advertising Strategies

By harnessing advanced reporting capabilities in AudioMax, publishers can optimize their strategies and maximize revenues through a comprehensive understanding of their programmatic business on a single platform. Detailed breakdowns of Programmatic Guaranteed transactions, including granular insights per DSP, Sales Channel, Buyer, Advertiser, and Deal Type, ensure seamless performance management and enhanced visibility into guaranteed versus non-guaranteed deals and associated campaign delivery.

Looking Ahead

AdsWizz’s progress in Programmatic Guaranteed Campaigns represents an essential milestone in digital audio advertising. AdsWizz offers a powerful platform for advertisers and publishers to meet their advertising objectives by leveraging automation, scalability, and better visibility. With the digital environment constantly changing, AdsWizz stays ahead by driving advertising innovation to enhance efficiency, performance, and success.

• If you are an AdsWizz publisher partner using AudioMax SSP and want to learn more about Programmatic Guaranteed Enhancements, please click here.
• If you are not an AdsWizz partner and would like to get in touch with us, please visit the Contact Us page.

by Catalin Georgescu, Senior Product Marketing Manager

The post Unleashing the Power of Programmatic Guaranteed in Audio Advertising appeared first on AdsWizz.

What is Episode Scheduling and Targeting?

Episode Scheduling and Targeting revolutionizes advertising by enabling pre-scheduling ads in podcast episodes before they’re published. It streamlines workflows across different platforms and merges cutting-edge automatic episode generation with high-level forecasting and targeting abilities. 

The bottom line: Episode Scheduling and Targeting allows publishers to plan, forecast, target, and sell ads efficiently in future episodes, which creates new revenue streams and boosts each episode’s effectiveness and value.

How Episode Scheduling and Targeting Simplifies Inventory Management

This new feature dramatically simplifies inventory management by leveraging historical data for precise forecasts, ensuring campaigns can be booked without the risk of overselling or under-delivering. Once an episode is scheduled, it’s immediately available for ad campaigns across AdsWizz’s platforms. The feature uses unique episode IDs for targeting, ensuring ads are delivered to the correct episode, even if its release date changes.

Episode Scheduling and Targeting in Action

Imagine a weekly podcast series focused on sustainable living. The publishers of this series decided to leverage the Episode Scheduling and Targeting feature to use in a client’s advertising campaign for an upcoming series of episodes about urban gardening.

Scheduling Episodes and Attracting Advertisers

The team schedules the episodes two months before the series launch, documenting the topics and expected release dates. These future episodes are immediately shared with AdsWizz’s platforms, where potential advertisers can view if the planned content offers enough inventory to reach their advertising objectives.

Targeted Ad Booking

Seeing the alignment with its target market, a gardening tools company decides to book ad slots for the entire series. Utilizing the detailed forecasts provided by the system, they confidently book their campaign, knowing the ads will reach an engaged and relevant audience.

Flexible Ad Scheduling Ensures Uninterrupted Revenue

As the release dates approach, one episode must be delayed by 4 days due to unforeseen circumstances. However, the scheduled ads automatically adjust to the new release date thanks to the Episode Scheduling and Targeting system. The gardening tools company’s ads still hit their mark, appearing in the designated episode upon its release, ensuring the podcast’s revenue stream is unaffected by the schedule change.

Unlock New Revenue Opportunities

Episode Scheduling and Targeting is a significant advancement in podcast advertising, opening new revenue opportunities for publishers and podcasters. By automating and refining the ad delivery process, this feature improves monetization efficiency and contributes to a more predictable and financially stable ecosystem.

Want to learn more about Scheduling and Targeting?

• If you are an existing AdsWizz customer, check out our knowledge base for more information.
• Visit the Contact Us page if you are not an AdsWizz partner and want to get in touch with us.

by Nicoleta Vieru, Senior Product Marketing Manager at AdsWizz

The post Revolutionizing Podcast Monetization with Advanced Scheduling and Targeting appeared first on AdsWizz.