Advertisers today can face various challenges in the audio advertising industry, including shrinking addressable inventory and growing restrictions on identity signals. As traditional identity signals become less scalable with platforms and regulations filtering out device identifiers, the need for innovative solutions has become more pressing than ever. To address this, AdsWizz is proud to announce...
Untapping Opportunities in Audio Advertising Programmatic I/O 2024 in New York highlighted various trends in digital advertising, including rising privacy regulations, tighter tracking restrictions, media fragmentation, declining engagement, and complex systems driven by vanity metrics. To offset these challenges, the event stressed the need for attention-grabbing strategies, greater transparency, supply chain optimization, and the growing...
Programmatic I/O Las Vegas has always been the go-to event for digital advertising pros eager to dive into the latest industry trends and innovations. This year’s Las Vegas gathering was no exception, with its whirlwind of innovation, spirited debates, and groundbreaking insights. Industry leaders and experts took on pressing issues in programmatic advertising, from the...
In a recent interview I conducted with my colleague Dave Sosson, Senior Manager of Business Development, Programmatic Demand at AdsWizz, Dave discussed the challenges, technological advancements, and strategic insights shaping the audio advertising industry. Dave’s experience spans five years in digital audio and fifteen years before that in roles across programmatic video, gaming, and integrated...
Digital advertising is evolving with every click, scroll, and search. The industry’s pivot away from traditional identifiers like cookies and mobile advertising IDs (MAIDs) marks a monumental shift driven by a growing emphasis on consumer privacy and changing regulations. This evolution signifies a move towards more privacy-centric technologies and practices, reshaping how ads reach their...
Data strongly emphasizes how emotional connections significantly impact customer loyalty and advocacy; as per a 2019 survey conducted by Motista, customers who share an emotional bond with a brand exhibit a threefold increase in lifetime value and a 71% higher likelihood of recommending that brand to others. Similarly, Kantar found a strong correlation between enjoying...
Digital advertising faces an identity crisis due to evolving consumer preferences and privacy regulations, audio advertising included. Today’s marketers will need to balance effective targeting, personalization, and measurement with consumer privacy choices and changing legislation and platform policies. The industry is seeing third-party data and deterministic identity-based targeting face the most challenges amidst growing privacy...