Audio advertising is revolutionizing how brands connect with audiences. In 2025, this vibrant space continues to inspire marketers to move beyond traditional strategies and embrace its disruptive potential. With digital audio advertising spending in North America projected to hit $8 billion by 2028, the medium’s rapid expansion and influence are undeniable.

This momentum was exemplified at CES 2025, where AdsWizz and SiriusXM Media took center stage, showcasing the transformative potential of digital audio. By unveiling cutting-edge features and sharing groundbreaking insights on multicultural targeting, we’ve set new standards in innovation, engaging brands and publishers eager to thrive in a competitive landscape.

Anne Frisbie on Shaping the Future of Digital Audio

AdsWizz’s Head of Global Business Development, Anne Frisbie, joined host, James Kotecki in the CES Studio to dive into what makes digital audio so impactful today and how AdsWizz is shaping its future.

Check out this video for the full interview

Showcasing AdsWizz Innovations

AdsWizz unveiled innovations in its suite that are revolutionizing digital audio advertising—empowering brands to connect with diverse audiences, optimize programmatic demand, and ensure brand safety. Let’s explore how this cutting-edge adtech is shaping the future!

The Power of Multicultural Targeting

We highlighted the incredible potential of reaching multicultural audiences. Why? Because the impact is undeniable, with $5.6 trillion in spending power in the U.S. ready to be unlocked. 

• 78% of Black podcast listeners are more likely to buy a product advertised on a culturally relevant show
• 45% of Asian American listeners prefer ads that reflect their identity
• 76% of Hispanic listeners feel pride and empowerment when they see positive Latino representation in media

Predictive Audiences, powered by Comscore, revolutionizes multicultural targeting by enabling advanced segmentation rooted in behavioral and cultural relevance. This cutting-edge solution empowers brands to deliver tailored messages that truly resonate with diverse communities. Using privacy-friendly contextual signals, Comscore Predictive Audiences helps brands seamlessly target audiences by focusing on the content where they over-index, rather than relying on traditional identifiers. 

Whether reaching Asian, Black/African American, or Hispanic audiences, this partnership provides future-proof podcast targeting with access to over 300 audience segments across categories such as TV viewership, shopping habits, gaming behavior, location-based insights, and more.

AudioMax: Manage All Programmatic Demand in One Platform

With AudioMax SSP, AdsWizz brings publishers and podcasters a seamless way to take control of their programmatic ad inventory. This cutting-edge, audio-native SSP connects to 80% of global demand sources, consolidating and optimizing deals across DSPs, agency trading desks, and ad exchanges.¹ 

Publishers can maximize efficiency with tools that streamline yield strategies, block unwanted categories, and apply advanced frequency capping to improve the listener experience. Plus, the ability to preview multi-format ad creatives before approval ensures every campaign meets the highest standards. With AudioMax SSP, managing programmatic demand is not a challenge, but an opportunity for growth.

AudioMatic: Plan, Buy, Measure, and Optimize

AdsWizz’s AudioMatic DSP is not just a tool—it’s the ultimate partner for executing effective audio campaigns. Designed for agencies and brands, AudioMatic provides a single platform to plan, buy, measure, and optimize campaigns. From targeting audiences by behavior, language, and genre to leveraging predictive inventory forecasting, AudioMatic DSP ensures advertisers can connect with listeners in the most meaningful way. 

The platform simplifies access to premium inventory, making it easier than ever to deliver high-performing campaigns that align with advertiser goals. AudioMatic DSP takes the guesswork out of digital audio advertising, so advertisers can focus on reaching and engaging audiences.

Brand Safety: Protecting Reputations, One Ad at a Time

At AdsWizz, we understand that where ads appear is just as important as the message they convey. That’s why we also underscored our brand safety tools designed to protect brands from being associated with harmful or misaligned content, safeguarding their integrity and reputation.

Our advanced features allow advertisers to block specific audience categories, publishers, IAB content segments, or topics, ensuring precise alignment with their values and target audiences. With AI transcription technology, advertisers gain deep insights into podcast content, while Invalid Traffic Filtering (IVT), powered by our partnership with HUMAN Security, ensures campaigns reach real people—not bots.

Looking Ahead

At CES 2025, AdsWizz reaffirmed our commitment to shaping the future of digital audio advertising. Through groundbreaking innovations in multicultural targeting, programmatic solutions, and brand safety, we’re empowering brands and publishers to connect with audiences like never before.

• Ready to amplify your audio strategy? Contact us today to discover how our platforms can elevate your campaigns!
• Also take a look at this recap of CES 2025, shared from the perspective of our sister company, SiriusXM Media!
• That’s not it! Check out some cool pics from the SiriusXM experience at CES 2025 below!

¹AdsWizz Internal Data as of March 2024.

The post AdsWizz at CES 2025 Recap appeared first on AdsWizz.

In 2022, a Mediaocean report surveyed over 600 leaders in media providers, advertising agencies, and tech companies. It revealed that 40% of respondents anticipated an increase in brand safety concerns for 2023. Only a small percentage expected these concerns to decrease, while slightly over half expected them to remain the same. Similarly, a recent report by IAB Europe revealed that 67% of advertisers stated brand safety was critical to their future success. 

AdsWizz understands these concerns and offers a wide set of Ad Quality Controls that meet the increasing demands of safeguarding brands and campaign requirements for both programmatic and direct sales, all while prioritizing the best listener experience.

These controls help publishers to uphold their brand promise, align with advertiser needs, and maintain listener trust. As programmatic audio expands, AdsWizz gives publishers the oversight required to keep their brands safe. But how? 

Block Unwanted Ads

Complete visibility into audio and display creatives is critical to our clients, so we offer a platform that enables publishers to maintain control over the quality of all programmatic and non-programmatic ads delivered to their listeners. Publishers can set granular blocking rules to avoid inappropriate advertisers or ad categories. Rules can be applied globally across your platform or targeted to specific shows. For example, block certain products, industries, or brand names from being served. Flexible blocking gives publishers oversight to protect their brand.

Ensure Access to Premium Inventory

Ad Quality Controls help publishers block specific advertisers and ad categories from particular supply sources. So, for instance, reserve a morning radio show for family-friendly advertisers only. Exclusive access rules ensure premium inventory matches the right ads and audience. They can also create exceptions and provide exclusive access to their targeted inventory, adding an extra layer of brand protection. Publishers can exercise greater scrutiny over IAB categories they might find questionable.

Accurate Inventory Forecasts

AdsWizz’s advanced Ad Quality rules also offer another crucial advantage, enabling accurate inventory forecasts based on Ad Quality rules. Blocked categories and advertisers are excluded from inventory predictions, helping publishers plan ad sales and provide transparency to buyers.

Frequency Capping

Improving the listener experience is a priority for AdsWizz. Frequency capping is a powerful tool for achieving this goal. Why? Because it limits ad repeats to enhance the listener’s experience. Capping reduces fatigue and balances ad demand across inventory.

Prioritize Your Brand’s Reputation by Integrating Ad Quality Controls

With AdsWizz’s Ad Quality Controls, audio publishers can align advertising with their brand promise. Advanced blocking, exclusive access, forecasting, pre-review, and capping provide the oversight needed to put their audience first in the growing audio advertising market.

• If you are an AdsWizz partner and want to learn more about Ad Quality Controls, please click here.
• If you are not an AdsWizz partner and would like to get in touch with us, please visit the Contact Us page.
  

by Jerome Camerlynck, Director of Product Management at AdsWizz

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