Audio advertising is revolutionizing how brands connect with audiences. In 2025, this vibrant space continues to inspire marketers to move beyond traditional strategies and embrace its disruptive potential. With digital audio advertising spending in North America projected to hit $8 billion by 2028, the medium’s rapid expansion and influence are undeniable.

This momentum was exemplified at CES 2025, where AdsWizz and SiriusXM Media took center stage, showcasing the transformative potential of digital audio. By unveiling cutting-edge features and sharing groundbreaking insights on multicultural targeting, we’ve set new standards in innovation, engaging brands and publishers eager to thrive in a competitive landscape.

Anne Frisbie on Shaping the Future of Digital Audio

AdsWizz’s Head of Global Business Development, Anne Frisbie, joined host, James Kotecki in the CES Studio to dive into what makes digital audio so impactful today and how AdsWizz is shaping its future.

Check out this video for the full interview

Showcasing AdsWizz Innovations

AdsWizz unveiled innovations in its suite that are revolutionizing digital audio advertising—empowering brands to connect with diverse audiences, optimize programmatic demand, and ensure brand safety. Let’s explore how this cutting-edge adtech is shaping the future!

The Power of Multicultural Targeting

We highlighted the incredible potential of reaching multicultural audiences. Why? Because the impact is undeniable, with $5.6 trillion in spending power in the U.S. ready to be unlocked. 

• 78% of Black podcast listeners are more likely to buy a product advertised on a culturally relevant show
• 45% of Asian American listeners prefer ads that reflect their identity
• 76% of Hispanic listeners feel pride and empowerment when they see positive Latino representation in media

Predictive Audiences, powered by Comscore, revolutionizes multicultural targeting by enabling advanced segmentation rooted in behavioral and cultural relevance. This cutting-edge solution empowers brands to deliver tailored messages that truly resonate with diverse communities. Using privacy-friendly contextual signals, Comscore Predictive Audiences helps brands seamlessly target audiences by focusing on the content where they over-index, rather than relying on traditional identifiers. 

Whether reaching Asian, Black/African American, or Hispanic audiences, this partnership provides future-proof podcast targeting with access to over 300 audience segments across categories such as TV viewership, shopping habits, gaming behavior, location-based insights, and more.

AudioMax: Manage All Programmatic Demand in One Platform

With AudioMax SSP, AdsWizz brings publishers and podcasters a seamless way to take control of their programmatic ad inventory. This cutting-edge, audio-native SSP connects to 80% of global demand sources, consolidating and optimizing deals across DSPs, agency trading desks, and ad exchanges.¹ 

Publishers can maximize efficiency with tools that streamline yield strategies, block unwanted categories, and apply advanced frequency capping to improve the listener experience. Plus, the ability to preview multi-format ad creatives before approval ensures every campaign meets the highest standards. With AudioMax SSP, managing programmatic demand is not a challenge, but an opportunity for growth.

AudioMatic: Plan, Buy, Measure, and Optimize

AdsWizz’s AudioMatic DSP is not just a tool—it’s the ultimate partner for executing effective audio campaigns. Designed for agencies and brands, AudioMatic provides a single platform to plan, buy, measure, and optimize campaigns. From targeting audiences by behavior, language, and genre to leveraging predictive inventory forecasting, AudioMatic DSP ensures advertisers can connect with listeners in the most meaningful way. 

The platform simplifies access to premium inventory, making it easier than ever to deliver high-performing campaigns that align with advertiser goals. AudioMatic DSP takes the guesswork out of digital audio advertising, so advertisers can focus on reaching and engaging audiences.

Brand Safety: Protecting Reputations, One Ad at a Time

At AdsWizz, we understand that where ads appear is just as important as the message they convey. That’s why we also underscored our brand safety tools designed to protect brands from being associated with harmful or misaligned content, safeguarding their integrity and reputation.

Our advanced features allow advertisers to block specific audience categories, publishers, IAB content segments, or topics, ensuring precise alignment with their values and target audiences. With AI transcription technology, advertisers gain deep insights into podcast content, while Invalid Traffic Filtering (IVT), powered by our partnership with HUMAN Security, ensures campaigns reach real people—not bots.

Looking Ahead

At CES 2025, AdsWizz reaffirmed our commitment to shaping the future of digital audio advertising. Through groundbreaking innovations in multicultural targeting, programmatic solutions, and brand safety, we’re empowering brands and publishers to connect with audiences like never before.

• Ready to amplify your audio strategy? Contact us today to discover how our platforms can elevate your campaigns!
• Also take a look at this recap of CES 2025, shared from the perspective of our sister company, SiriusXM Media!
• That’s not it! Check out some cool pics from the SiriusXM experience at CES 2025 below!

¹AdsWizz Internal Data as of March 2024.

The post AdsWizz at CES 2025 Recap appeared first on AdsWizz.

What Is Multicultural Targeting in Digital Audio?

Multicultural targeting is an advertising tool and a bridge to authentic relationships with diverse audiences. It enables advertisers to go beyond traditional demographics, using custom audience segments to deliver messages that reflect the culture, passions, and identity of their listeners.

Here’s how it works:

• Custom campaigns: Tailor messages by leveraging data on music genres, content language, and behavioral patterns.
• Trusted networks: Access one of the most diverse networks of premium publishers, ensuring messages reach the right audiences in spaces they trust.
• Predictive personas: Target specific segments, such as “Black/African-American” or “Hispanic,” to refine campaigns and improve relevance.

Why Multicultural Audiences Matter for Advertisers

In today’s diverse media landscape, advertisers have a unique opportunity to connect with multicultural audiences. Studies reveal that 78% of Black podcast listeners are more likely to purchase products advertised on podcasts hosted by Black creators, while 76% of Hispanic listeners feel pride and empowerment from positive media representation. Additionally, 45% of Asian listeners favor brands that feature culturally relevant ads, highlighting the importance of authentic messages in reaching these influential groups.

How AdsWizz Connects Brands with Diverse Audiences

AdsWizz combines advanced targeting capabilities with deep audience insights, allowing advertisers to deliver campaigns that truly connect.

Here’s how:

• Music genres: Target audiences based on their favorite genres, such as hip-hop, pop, or Latin music.
• Content language: Create ads in English, Spanish, or bilingual formats to connect authentically.
• Behavioral data: Align campaigns with passions like sports, cooking, or beauty.
• Predictive personas: Use predefined personas for precise targeting, ensuring relevance.
• Geo-targeting: Optimize reach with census-based data or focus on key urban centers

Top Publishers for Multicultural Campaigns

AdsWizz has formed partnerships with a diverse range of premium publishers, enabling advertisers to connect with audiences in trusted and culturally relevant spaces. From community-focused podcasts to global music platforms, advertisers can leverage powerful tools to amplify their messages across high-impact channels. Notable partners include the Spanish Broadcasting System, Entravision, TelevisaUnivision, SoundCloud, and Audiomack, ensuring a broad and effective reach for brand campaigns.

The Benefits of Multicultural Targeting in Programmatic Audio Ads

Multicultural targeting offers measurable advantages that go beyond impressions:

• Cultural relevance: Show audiences they are understood and celebrated with ads tailored to their identity.
• Enhanced engagement: Ads that feel personal inspire action and loyalty.
• Premium inventory: Access diverse publishers to ensure messages reach the ideal audience.
• Reduced waste: Make impressions count and protect your ad spend with precise targeting.

Why Multicultural Targeting is a Must-Do (Not a Nice-to-Have)

Today’s audiences expect more than generic advertising—they seek authenticity, cultural relevance, and meaningful connections. With AdsWizz’s multicultural targeting, brands can craft campaigns that celebrate diversity, embrace culture, and amplify voices. 

• Ready to elevate your campaigns? Download our Advanced Targeting in Digital Audio Advertising eBook today and discover how to create ads that truly resonate, making every impression count.
• Looking to connect with us directly? Reach out today!

by Eric Loughridge, Associate Director, Global Marketing

The post Engage Diverse Audiences in Digital Audio with Multicultural Targeting appeared first on AdsWizz.