Check out this byline by Marsha Fischer, VP, Strategic Partnerships at AdsWizz!

Warning: never come between gamers and their games. Conventional wisdom might tell you this is a lesson usually learned the hard way if you’re the family member, partner or friend of someone who plays games. While brands may be eager to get in front of this highly-engaged, ever-growing, and increasingly lucrative audience, gamers are traditionally reluctant to interact with conventional ads and sales messages.