In 2022, a Mediaocean report surveyed over 600 leaders in media providers, advertising agencies, and tech companies. It revealed that 40% of respondents anticipated an increase in brand safety concerns for 2023. Only a small percentage expected these concerns to decrease, while slightly over half expected them to remain the same. Similarly, a recent report by IAB Europe revealed that 67% of advertisers stated brand safety was critical to their future success. 

AdsWizz understands these concerns and offers a wide set of Ad Quality Controls that meet the increasing demands of safeguarding brands and campaign requirements for both programmatic and direct sales, all while prioritizing the best listener experience.

These controls help publishers to uphold their brand promise, align with advertiser needs, and maintain listener trust. As programmatic audio expands, AdsWizz gives publishers the oversight required to keep their brands safe. But how? 

Block Unwanted Ads

Complete visibility into audio and display creatives is critical to our clients, so we offer a platform that enables publishers to maintain control over the quality of all programmatic and non-programmatic ads delivered to their listeners. Publishers can set granular blocking rules to avoid inappropriate advertisers or ad categories. Rules can be applied globally across your platform or targeted to specific shows. For example, block certain products, industries, or brand names from being served. Flexible blocking gives publishers oversight to protect their brand.

Ensure Access to Premium Inventory

Ad Quality Controls help publishers block specific advertisers and ad categories from particular supply sources. So, for instance, reserve a morning radio show for family-friendly advertisers only. Exclusive access rules ensure premium inventory matches the right ads and audience. They can also create exceptions and provide exclusive access to their targeted inventory, adding an extra layer of brand protection. Publishers can exercise greater scrutiny over IAB categories they might find questionable.

Accurate Inventory Forecasts

AdsWizz’s advanced Ad Quality rules also offer another crucial advantage, enabling accurate inventory forecasts based on Ad Quality rules. Blocked categories and advertisers are excluded from inventory predictions, helping publishers plan ad sales and provide transparency to buyers.

Frequency Capping

Improving the listener experience is a priority for AdsWizz. Frequency capping is a powerful tool for achieving this goal. Why? Because it limits ad repeats to enhance the listener’s experience. Capping reduces fatigue and balances ad demand across inventory.

Prioritize Your Brand’s Reputation by Integrating Ad Quality Controls

With AdsWizz’s Ad Quality Controls, audio publishers can align advertising with their brand promise. Advanced blocking, exclusive access, forecasting, pre-review, and capping provide the oversight needed to put their audience first in the growing audio advertising market.

• If you are an AdsWizz partner and want to learn more about Ad Quality Controls, please click here.
• If you are not an AdsWizz partner and would like to get in touch with us, please visit the Contact Us page.
  

by Jerome Camerlynck, Director of Product Management at AdsWizz

The post Enriching the Listener Experience with Ad Quality Controls appeared first on AdsWizz.

Audio brand safety for publishers is particularly relevant to protect them from being associated with ads that could harm or negatively impact their reputations. For example, highly objectionable political ads in today’s polarized environment could damage publishers of all stripes. 

That said, when publishers arm themselves with the right technology and tools, they can implement audio brand safety more securely and efficiently.

Audio Brand Safety Tactics for Publishers

Manage IAB Categories

Publishers can define guidelines around IAB classifications by blocking, trusting, and untrusting a category for specific publishers or across all inventory.

Supervise Advertiser Domains

With an advertiser domain solution, publishers can oversee ads from undesirable domains at a detailed level, guaranteeing that a brand name stays protected.

Drive Listener Experience with Frequency Capping

Hearing the same type of ads can lead to a disruptive listening experience. With a frequency capping solution, publishers can specify multi-capping rules at a global tier or for each advertiser domain to provide the most suitable layer of protection. 

This is particularly important because publishers can set controversial topics like politics as untrusted and manually approve or reject all political ads within this category and even specific subcategories as untrusted if they want to apply brand guidelines at a more granular level.

In Closing

Audio brand safety has become an increasingly significant concern for publishers. Best practices and the right technology ensure publishers safeguard their reputations by setting clear measures and keeping brand-value top-of-mind.

Questions? Please visit the Contact Us page.

by Daniel Einhorn, Senior Manager, Content Marketing

The post Adsplaining Audio Brand Safety for Publishers appeared first on AdsWizz.