As outlined in The State of Audio Adtech Report 2025, digital audio advertising offers so much more than placing ads in a linear stream. It’s about meeting listeners where they are through podcasts, music streaming, gaming, and even social media to create cohesive, multi-platform experiences that resonate.

Why Publishers and Advertisers Need to Go Omnichannel

With 31% of weekly podcast listeners tuning in via YouTube, it’s clear that audiences are consuming content across channels. In fact, 84% of Gen Z podcast listeners prefer podcasts with a video component, and 45% seek additional content from hosts on YouTube and social media, according to a SiriusXM Media Podsurvey User Study. Consumers now crave deeper connections and richer storytelling, making cross-platform engagement essential.

For brands, this shift is an opportunity. By blending audio with video, social media, and interactive elements, advertisers and publishers can create engaging, multi-dimensional experiences. The key is to connect with audiences in ways that resonate, using dynamic ads, hybrid formats, and interactive storytelling to capture attention across platforms.

Additionally, contextual targeting enables brands to reach listeners in the most relevant moments—whether they’re tuning in to a workout playlist, an industry-specific podcast, or a news briefing—maximizing the impact of ads and driving deeper engagement.

To thrive, brands must think bigger, adapt faster, and embrace new engagement strategies. Those that do will foster deeper connections, drive greater loyalty, and stay ahead of the competition. As audiences continue to demand richer, more interactive experiences, publishers and advertisers must move beyond traditional approaches—actively integrating new strategies and technologies to stay ahead.

Adapting to the New Audio Ad Landscape

To capitalize on these opportunities and adapt to evolving audience behaviors, brands and advertisers must embrace strategies that align with omnichannel consumption trends. By leveraging innovative tools, they can create personalized, immersive campaigns that genuinely resonate with today’s consumers—driving deeper engagement and delivering measurable results.

Key innovations unlocking new opportunities:

• Second screen retargeting: Reinforce your audio messages. Second Screen Retargeting combines the power of audio with display advertising, ensuring that listeners who hear an ad receive a follow-up visual ad on the web within two days. In a campaign AdsWizz ran with MedExpress, Second Screen Retargeting helped achieve a 0.63% click-through rate (CTR), a 37% increase compared to the industry average, leading to over 1.2 million second-screen impressions.
• AudioPixel for real-time insights: Measuring audio engagement has never been more precise. AudioPixel connects ad exposure to consumer actions, tracking whether users visit websites or make purchases—providing advertisers with actionable insights into demographic, geographic, and behavioral trends. For example, Hyundai leveraged AudioPixel to track engagement for its IONIQ 6 EV campaign, resulting in 8,000+ leads, a 6.3% companion banner CTR, and a 1.3% conversion rate from in-game audio to test drives.
• Voice-activated ads for effortless interactions: Voice-activated ads enable seamless brand interactions via smart speakers and assistants, making it easy to redeem offers, book services, or explore products. These ads encourage interaction to drive instant engagement, transforming digital audio advertising. Lagardère Publicité News leveraged AdsWizz Voice Ads on Europe 1, allowing listeners to interact via voice commands to redeem offers, book services, or download apps effortlessly. The Bourgogne-Franche-Comté Tourisme campaign achieved a 97% listener-through rate, showcasing the power of voice-activated engagement.
  

The Future of Digital Audio Advertising Starts Now

The future of digital audio advertising is already here. Brands that embrace more channels, advanced formats, and interactive experiences will be the ones that truly connect with audiences. Innovation is transforming passive listening into measurable engagement. As digital audio expands across platforms, now is the time to leverage cutting-edge adtech to foster stronger, more engaging relationships with audiences.

Want to dive deeper into this and the latest audio adtech trends for 2025 (and beyond)?

Download The State of Audio Adtech Report 2025 to stay ahead of the curve and maximize your digital audio strategy!

by Nicoleta Vieru, Senior Staff Product Marketing Manager

The post Grow Your Digital Audio Advertising with More Channels and Formats appeared first on AdsWizz.

Beyond the Basics: First-Party Data and Contextual Targeting in Action

The key isn’t just knowing what someone likes—it’s understanding when and how to deliver a message that resonates and creates meaningful connections. Instead of relying on broad strokes, brands and publishers today should harness first-party data and contextual intelligence to create and deliver hyper-targeted, privacy-compliant ad experiences. 

For example, it’s now possible to combine location targeting with weather insights for an even more focused and personal approach. If it’s a rainy day in a specific neighborhood, food delivery apps can reach listeners staying in, while auto service brands can target regions hit by storms with reminders for repairs or checks. By tapping into real-world context, audio ads don’t just show up at the right time—they actually make sense in the moment, feeling more like helpful tips and less like background noise.

Why First-Party Data is More Valuable than Ever

With more users opting out of traditional tracking, first-party data has become the gold standard for delivering relevant ads—without compromising privacy. Brands and publishers that leverage their own data—such as listening behavior, purchase history, and preferences—can deliver personalized messages without relying on third-party cookies.

And the impact is clear:

• 71% of brands, agencies, and publishers are expanding their first-party data strategies, moving away from their historically heavy reliance on third-party audiences.
• Brands adopting personalization have grown by 50%, with budgets increasing by 29% in 2024 compared to the previous year.
• Culturally relevant ads generate a 156% greater emotional impact, according to a study by MAGNA Media Trials and SiriusXM Media, “Challenging the ‘One & Done’ Approach: Connecting Culturally Through Digital Audio.

The best part? With first-party data, publishers regain control of all online interactions across their content. At the same time, brands can use highly relevant touchpoints for their messaging, making it a win-win for both parties. 

Contextual Targeting is Refining the Moment, Not Just the Audience

Having data is just the first step—what really matters is how you put it to work. A great ad should feel like a natural part of the experience, not something that disrupts it. Think about it: Delivering an ad for a sunrise yoga retreat to listeners streaming a meditation playlist can hit all the right notes–and feel downright serendipitous. Contextual targeting has evolved far beyond simply aligning ads with general content categories. Modern platforms now ensure ads fit the content but also the listener’s mindset and environment. With 60% of targeting dimensions on AdsWizz’s platform already contextual—based on impressions run on the platform—it’s clear that hyper-relevant messaging is the new norm.

This is where contextual targeting truly shines, allowing brands to craft hyper-relevant ads that feel seamless, timely, and genuinely useful to listeners.

Mood-based targeting

Music sets the tone for how people feel—whether that’s pumped up, chilled out, or somewhere in between. Studies show that during stressful periods, listeners actively turn to music as a coping mechanism, reinforcing the idea that audio content is deeply tied to emotional states. The AdsWizz mood library has over 60 million songs across nine mood segments, including one called Angsty—because sometimes you just need to embrace the vibe. Imagine someone blasting some Metallica, the last thing they want is a bubbly ad for cherry-flavored lipgloss. The right ad at the right time doesn’t just resonate—it respects the mood.

Weather-based targeting

Weather shapes moods, cravings, and shopping decisions. A cold, rainy Friday evening? Perfect for a cozy comfort food delivery ad. A high UV index? A well-timed reminder to grab that sunscreen. And when temperatures drop at higher altitudes, it’s the ideal moment to nudge listeners toward warm sweaters or ski boots.

Our platform updates live weather data every 60 minutes, ensuring ad messaging aligns with real-time conditions. By staying relevant in the moment, brands can personalize their approach and maximize impact—because no one wants to hear about ice-cold lemonade when they’re snowed in.

Location-based targeting

Location targeting isn’t just about hitting a city or zip code anymore—it’s about meeting listeners exactly where they are. You wouldn’t find an ad for snow boots useful when you’re sweltering at an outdoor summer concert, now would you? Our platform goes beyond standard geographic targeting with precision tools that let advertisers reach people down to a concert venue, a student campus, or even a vintage fair. With real-time data, location-based targeting makes ads feel appropriate and, most importantly, valuable. 

Podcast Contextual Targeting

Not all podcast listeners are created equal. Some are crunching finance news, others are knee-deep in true crime, and a select few are fully committed to the art of artisanal sourdough. But here’s the thing—just because someone’s tuning into a day-trading podcast doesn’t mean they’re not shopping for hiking boots.

Through our partnership with Comscore, we go beyond podcast genres to match consumer preferences with real behavioral insights. With over 300 audience segments spanning TV viewership, gaming habits, life stages, and more, you’re not just casting a wide net—you’re dropping your line exactly where the right listeners are biting.

Bringing It All Together: Smarter, More Relevant Audio Ads

The days of one-size-fits-all audio advertising are over. The real magic happens when first-party data meets contextual targeting, creating privacy-friendly, high-impact campaigns that actually make listeners pay attention—without feeling like an interruption.

The brands winning in 2025 and beyond won’t be the ones using contextual targeting at a surface level—they’ll be the ones refining it, using it dynamically, and making every impression count. If you’re not already embracing these strategies, now is the time to start.

Ready to Take Your Audio Advertising to the Next Level?

Download The State of Audio Adtech Report 2025 for more exclusive insights on the latest trends and strategies shaping the future of digital audio.

by Alexandra Ilie, Senior Product Marketing Manager

The post How First-Party Data and Contextual Targeting Are Transforming Audio Ads in 2025 appeared first on AdsWizz.

On February 11, 2025, AdsWizz Audio Days Milan brought together brands, agencies, and media professionals to explore the rapidly evolving world of digital audio advertising. Featuring market-shaping data, bold discussions, and real-world case studies, the event served as a launchpad for the future of digital audio.

If you missed out, don’t worry. We’ve got all the highlights right here!

State of the Union

 

Digital Audio Market Trends

Italy is emerging as a European leader in digital audio consumption and its fast-growing digital audio market presents a massive opportunity for brands to connect with highly engaged audiences. Andrea Lamperti, Senior Advisor at Osservatorio Internet Media, and Francesco Paolo Tarallo, Head of Partnerships and Business Development at Mediamond, took the stage to explore the key trends driving this rapid shift.

• Podcast listening has surged, with more brands investing in original podcast content to drive engagement.
• AI-driven ad personalization is making audio campaigns more precise than ever.
• With third-party data disappearing, privacy-focused targeting is becoming essential.

How Digital Audio Supercharges Multichannel Marketing

Brands that overlook audio in their marketing strategies risk losing engagement and conversions. Modern marketing isn’t about choosing between channels—it’s about seamless integration for a connected customer experience.

Moderated by Giuseppe Accardo, Senior Sales Manager at AdsWizz, this panel explored how digital audio enhances multichannel strategies, making campaigns more engaging and data-driven. The discussion reinforced that audio is no longer a standalone medium—when integrated effectively, it amplifies a brand’s entire marketing mix.

Paolo Artioli, Head of Audio at Dentsu; Sebastiano Vissani, Head of Digital Audio at OMD; and Riccardo Tacchetto, Digital Project & Campaign Manager at Officina.Tech then shared insights on how brands can leverage audio alongside other digital channels to improve engagement and maximize advertising impact.

• Digital audio boosts brand recall and engagement when paired with video, social, and display.
• Programmatic audio is unlocking hyper-targeted, personalized ad experiences.
• First-party data is now a critical asset for brands looking to maximize ad effectiveness.

Digital Audio Innovation in Action: Corona’s Game-Changing Audio Campaign

Nothing showcases the power of digital audio better than real-world success stories. AdsWizz’s Giuseppe Accardo and Nelsi Xhemalaj, Campaign Manager, Tangoo Media, took the audience through Corona’s groundbreaking campaign, which used geo-targeted audio ads to deliver real-time surf reports. 

The session demonstrated how dynamic creative optimization (DCO) is transforming personalized advertising, proving that well-timed, data-driven audio ads can create hyper-personalized experiences that deeply resonate with audiences.

• 751,000 real-time surf reports turned into engaging ad experiences.
• Geo-targeting ensured ads reached only listeners within 15km of key beaches.
• A 2% increase in brand relevance showed the power of contextually relevant, dynamic creative.

The Optimal Use of Data and Targeting: Smarter Ads, Better Engagement

As consumer expectations evolve, brands that ignore data-driven audio advertising risk falling behind. With AI and first-party data shaping the future of marketing, those who adapt now will gain a critical edge. In an era of advertising saturation, precision targeting, and real-time personalization are essential to breaking through the noise. 

Moderated by Alexandre Obino, Senior Director of Client Strategy at AdsWizz, this session explored how AI-driven insights and audience segmentation are transforming ad relevance in digital audio. Francesco Paolo Tarallo, Head of Digital Marketing at Mediamond; Christina Pianura, CEO of Audioboost; and Fabio Rastelli, Head of Digital Audio at Teamradio shared their expertise on how brands can leverage data to maximize ad effectiveness and audience engagement.

• Real-time personalization is creating audio ads that feel natural and relevant.
• Behavioral and contextual targeting are driving stronger engagement and performance.
• Voice-activated ads are paving the way for interactive, hands-free brand engagement.

Digital Evolution Between Podcasts and New Audio Ecosystems

Podcasts provide authentic, long-form engagement, making them a powerful tool in an era of fragmented attention. No longer just another media format, they have become a cornerstone of modern marketing. Fausto Amorese, Director of Marketing at Radio24, shared the latest data on podcast growth and offered insights on how brands can harness this rapidly expanding medium to build deeper connections with their audiences.

• 620+ podcasts are created every month, according to Radio 24 podcasts available on its website, app, and major on-demand platforms like Apple Podcasts, Spotify, and Amazon Music.
• 8.5 million monthly listening sessions show sustained engagement, based on a combination of websites, apps, and third-party platforms.
• 19 million+ monthly audio ad impressions prove brands are doubling down on podcast ads.

Measuring Audio’s Real Impact: Brand Lift & Attribution

With advanced attribution tools, brands can now track engagement, conversions, and overall campaign performance with unprecedented precision. Measuring the impact of audio ads has long been a challenge, but innovations in attribution are changing that. AdsWizz’s Giuseppe Accardo and Alexandre Obino showcased how brands like Mazda and Kraken are leveraging AudioPixel and Veritonic to measure campaign effectiveness and prove ROI.

• Mazda’s campaign increased website visits by 293%.
• Kraken’s podcast ads boosted brand awareness by 17%.

Navigating the Sonic Identity Space

Privacy regulations are constantly evolving, requiring the industry to push beyond its comfort zone to stay innovative. Moderated by Morgane Peron, Director of Audience Data Operations at AdsWizz, this panel explored how organizations address privacy, compliance, and industry-wide collaboration to provide customer-centric solutions for publishers, buyers, and demand-side platforms. The discussion highlighted the importance of leveraging technology partners for streamlined compliance.

The panel featured Leone Fossati, Head of Solutions at UTIQ; Francesca Gabaglio, Addressable Strategy and Audience Lead at Kinesso; Davide Rosamilia, Vice President of Product at ID5; and Tommaso Scudiero, Lead Associate Account Director at The Trade Desk. Together, the group led an engaging conversation on privacy, technology, and omnichannel strategies for reaching audiences across multiple devices.

• Continued collaboration in the industry will be key to providing advanced strategies with 100% compliance to allow various partners (publishers, buyers, demand side) to achieve their goals.
• As audiences continue to engage in multiple ways across multiple devices, fully compliant, unified strategies are necessary to reach larger audiences across different channels and target at scale.
• First-party data is more important than ever. We need to create and maintain an environment that makes data transmission a seamless, fully compliant, and efficient experience on all sides.

Reflecting on AdsWizz Audio Days Milan 2025

AdsWizz Audio Days Milan 2025 showcased just how fast digital audio is evolving—and the opportunities it’s creating for brands, agencies, and publishers alike. From DCO to data identity solutions and podcast storytelling, one thing is clear: Audio is no longer just a supporting player in marketing—it’s leading the conversation. The future of audio is now—are you listening?

A huge thank you to all the speakers, panelists, and attendees who made AdsWizz Audio Days Milan 2025 an unforgettable experience.

by Aimi Knowling, Senior Manager, Sales Marketing

What’s Next?

• Want to dive deeper into AdsWizz Audio Days Milan 2025? Check out the presentation slides here.
• Looking to take your audio strategy to the next level? Reach out today and see how our platforms can enhance your campaigns!
• Stay tuned for upcoming events, content, and innovations from AdsWizz. Don’t forget to sign up for Frequency, our monthly newsletter. 
• Did you know we released a new industry report? Download The State of Audio Adech Report 2025.

The post AdsWizz Audio Days Milan 2025 Recap appeared first on AdsWizz.

Market Trends

Janny Beberian, Director of Business Development for Southern Europe at AdsWizz, highlighted the transformative changes in digital audio. She emphasized the market’s rapid growth, driven by significant advances in podcasting and programmatic technology.

• With the loss of third-party audience IDs, publishers are using technology platforms to leverage their first-party data for relevant, privacy-friendly ad experiences.
• Market expansion is being driven by growth in politics, retail, pharmaceuticals, and travel sectors.
• Digital audio use exceeds radio, with the industry maturing through better data accuracy and compliance with IAB standards.

Case Study – AudioPixel as a Measurement Tool

Morgane Peron, Director of Audience Data Operations at AdsWizz, showcased AudioPixel’s capabilities. AudioPixel analyzes performance metrics across campaigns aimed at user acquisition, traffic generation, and purchase intent. It can track activities from email collection during registration to detailed customer purchase journeys on e-commerce sites.

Clement Berthet, Associate Director of Digital at NRJ Global, then presented a case study illustrating Morgane’s practical application of this technology. He emphasized the importance of crafting audio-specific content rather than repurposing video assets, ensuring a clear call-to-action tailored for audio platforms, and leveraging the unique continuous engagement potential of audio formats through innovative strategies like Dynamic Creative Optimization (DCO) and interactive formats such as ShakeMe.

Publicis + Hawk Brand Lift with Happydemics

Nadine Picosson, Associate Director of Audio Trading at Publicis Media, outlined her company’s strategy to boost digital audio, focusing on transparency, contextual data, and advanced programmatic approaches. Concurrently, Mehdi Aroussi, Senior Director of Global Partnerships at Hawk, introduced their new AI-driven DCO to support partners’ needs.

Use Audio as a Lever to Think Outside the Box

Camille Biehler, Key Account Director at Acast, Albane Laclavière, Business Director at OMD, and Léa Paris D’Artigu, Head of Media and Communication at Biocodex, gave an overview on the success of host-read content in capturing audience attention.

Digital Audio: A Key Lever for Brand Image

Anne-Marie Kalinka, Managing Director, France at Amnet, and Virginie Chesnais, Chief Marketing Officer at Happydemics, stressed the impact of digital audio in improving brand recognition and favorability, demonstrating its efficacy through the effect of audio investments on brand perception.

Their presentation recapped the effectiveness of campaigns using high and mid-funnel indicators to understand audience responses. They compared these metrics with a benchmark of over 180 audio brand lifts across different countries and media types and tailored recommendations aligned with campaign objectives and industry best practices to maximize the impact of each audio strategy, thereby verifying digital audio’s flexibility and strategic value.

SoundCloud: A Social Platform Pioneer

Quentin Spineu, Account Director, EU, at AdsWizz, illustrated SoundCloud’s innovative role as a social platform that breaks conventional barriers between artists and audiences. SoundCloud is a launching pad for local trends to escalate into global phenomena, regardless of the artists’ origins, languages, or connections. The platform also facilitates music discovery, where fans find and share their next favorite artists, and fosters direct interactions between artists and fans without intermediaries. 

SoundCloud is pioneering Mood Targeting, a feature that allows brands to connect with listeners based on their emotional state. This enables advertisers to target audiences across different moods, such as Angsty, Chill, Energetic, Focused, Happy, Soothing, Love, Celebratory, and Relaxed, thereby enhancing receptivity to brand messages.

Case Studies

• Walmart and SoundCloud celebrated Black History Month with a series featuring emerging hip-hop artists and their commentary on identity in music.
• Adidas and SoundCloud’s “We Gave the World an Original” campaign spotlighted fashion-forward creators, featuring artist Stormzy.
• Hyundai and SoundCloud launched a track series and contest to promote Hyundai’s positive impact, awarding $5,000 to one winner.
• Toyota and SoundCloud’s SCENES documentary series explored culture-forward music communities. It featured Mexican artists and launched on Billboard Latin.

Panel: Data-Driven Strategies for Content

Participants

• Morgane Peron – Director, Audience Data Operations at Adswizz
• Laurent Dauron – Director, Digital Operations at Lagardère Publicité
• Jenna Cortaredona – Head of Data Offers and Partnerships at M6 Publicité
• Mickaël Gaspar – Deputy Director, Sales at Altice Media

M6: Mastering Data Precision

Jenna Cortaredona, Head of Data Offers and Partnerships at M6 Publicité, provided an in-depth analysis of how M6 Publicité leverages a sophisticated cross-channel Data Management Platform (DMP) to utilize first-party data effectively. She emphasized Single Sign-On (SSO) and logged-in users for data integrity and future services. Jenna also addressed first-party data fragmentation and solutions with contextual targeting for better platform scalability and integration.

Altice: Leveraging Content for Engagement and Revenue

Mickaël Gaspar, Deputy Director, Sales at Altice Media, discussed how Altice leverages content to generate additional activation opportunities while naturally increasing traffic on their platforms. With web-radio offerings, they can attract a diverse audience, particularly during seasonal events like the Olympics or Roland Garros. This strategy benefits publishers by enhancing engagement and audience retention, attracting new listeners, and expanding monetization opportunities.

Lagardère: Integrating Data and Content for Market Expansion

Laurent Dauron, Director, Digital Operations at Lagardère Publicité, discussed merging audience data with engaging content to bolster their cross-channel offerings. He also described the benefits of their partnership with SiriusXM Media, which helps Lagardère reach new markets and improve contextual targeting.

The Future is Bright (and Loud)

AdsWizz remains steadfast in our mission to push the boundaries of technology in audio adtech, as evidenced by AdsWizz Audio Days Paris 2024. The vibrant discussions and presentations from industry leaders underscored the transformative power of digital audio. The ongoing convergence of these creative minds will continue to pave the way for future innovations in our industry.

See you at the next AdsWizz Audio Days!

by Daniel Einhorn, Senior Manager, Content Marketing

The post AdsWizz Audio Days Paris 2024 Recap appeared first on AdsWizz.

The Turning Point: Google Sets the Stage

Google’s 2020 announcement to phase out third-party cookies in Chrome was a wake-up call for the ad tech industry. Fast-forward to January 4, 2024, when Google began the phase-out, affecting 1% of Chrome users as a precursor to a complete ban later in the year. This bold step underscored the pressing need for innovation in how ads are delivered without compromising user privacy.

Leading the Charge: AdsWizz’s Approach to Cookie-Free Advertising

At AdsWizz, we saw the writing on the wall early. Our analysis reveals that while we expect the impact of third-party cookie deprecation in Chrome to be minimal across our platform overall, with less than 5% of daily ad requests logged on average, some signal disparities inherited from the type of environments operated might inflate the risk set by Google’s browser enforcement. Additionally, environments characterized by low signal and the absence of cookies, which are predominant in podcast and streaming mobile app listening, may encounter minimal impact due to the phasing out of third-party cookies. Conversely, publishers relying heavily on web environments might face a more significant effect. 

Innovation at the Forefront: Contextual and Mood-Based Advertising

Our leadership shines in contextual advertising, particularly within the podcast realm. We’re pioneers in introducing Comscore Predictive Audiences, leveraging our proprietary transcription technology to classify podcast content. This approach, combined with Comscore’s panelist consumption data, creates a content-to-content bridge that offers a nuanced view of listener preferences, setting a new standard in ad relevance without infringing on privacy.

Our Mood Targeting technology is another area where we’re breaking new ground. By understanding the emotional context of content, we enable advertisers to connect with audiences in a deeper, more meaningful way, enhancing trust and ad effectiveness.

Embracing New Technologies

Our commitment to innovation and privacy-respecting ad targeting methods remains steadfast, and there will be more to come from our ongoing work with Google’s Privacy Sandbox. Our efforts extend beyond technology to strengthen partnerships with major data vendors and industry bodies, ensuring a seamless transition to a post-cookie era.

Looking Ahead with Optimism

AdsWizz maintains its commitment to privacy-focused solutions as we navigate the evolving realm of digital audio advertising. We stand ready to tackle the challenges and seize the opportunities to help our clients engage with their target audiences effectively and responsibly.

We’re eager to hear from you! Contact us now to share your thoughts, questions, or insights. Let’s explore the future of audio advertising together!

by Maria Breza

Vice President, Audience Data Operations & Ad Quality Measurement at SXM Media and AdsWizz

and

Vice President, Customer Success at AdsWizz

The post Privacy Pioneers: The Shift from Cookies to Context appeared first on AdsWizz.

Check out this byline by Garrison Dua, VP of Demand, North America!

Brand marketers and advertisers are seeing tremendous growth in podcasts globally and want to scale their investments, but they are increasingly concerned their messages could become associated with programs and content not aligned with their brands.

Today’s advertisers are operating in a market with more opportunities than ever to amplify their brand, but they also have greater expectations of certain guarantees, such as brand safety, for their coveted ad spend.

You can understand why when you look at the size of the podcast advertising market: eMarketer predicts that US marketers will spend nearly $3 billion on podcast advertising by 2026, accounting for a third of all digital audio services ad spending.

The post How Can We Achieve Brand Safety In Podcasting? appeared first on AdsWizz.

AdsWizz has two exciting upcoming opportunities – to secure speaking panels at SXSW 2023 and a nomination for AdWeek's Reader's Choice "Best in Tech" Partner Awards. Cast a vote for your favorite Audio Advertising Technology provider, and help AdsWizz make waves.

 

About SXSW 2023

SXSW is one of the largest leading conferences in the tech, film, and music industries, attracting global professionals from around the globe to discover, learn, and network. This presents an exciting opportunity for AdsWizz, Simplecast, and SXM Media to stand front and center among a highly relevant and engaged audience. We submitted multiple panels for consideration, and winning panels will be based on the number of upvotes on SXSW’s PanelPicker platform. You can easily vote right now by clicking the links at lnk.bio/adswizz and casting your vote. Don’t forget to vote on SXM Media’s panels as well using their links which can be found here.

 

About AdWeek's Reader's Choice "Best in Tech" Partner Awards

AdsWizz has been nominated for AdWeek’s Reader’s Choice “Best in Tech” Partner Awards. AdsWizz has historically been recognized by leading publications in the industry, but this would be our first from AdWeek. The award serves to recognize the top advertising and marketing technology providers in the industry – a well-aligned award for AdsWizz. You can cast your vote on AdWeek’s website by signing up for free, and the great thing is, you can vote multiple times as long as your votes are 24 hours apart.

 

Chip in and cast your vote for AdsWizz, Simplecast, and SXM Media!

The post Vote for AdsWizz in Two Major Categories appeared first on AdsWizz.

The post Cannes Lions 2022 appeared first on AdsWizz.

With a soaring reach and appeal, podcasts are at their peak. Needless to say, advertisers have gotten the memo and are starting to spend accordingly. Selling such a diverse podcast inventory and enabling advertisers to reach the right audience without audience identifiers is no easy feat.

Audience data has historically been the foundation for the success of any advertising campaign. Podcasts have functioned without traditional forms of audience data, such as mobile IDs or cookies, for a long time, data that conventional media has heavily relied on. With Predictive Audiences, we can continue to enrich our data capabilities and further harness the power of podcasts.

So What is Comscore Predictive Audiences Targeting?

Comscore Predictive Audiences lights up the data path to ideal podcast audiences, making them readily available for campaign targeting and easily available through privacy-friendly contextual signals. Through our partnership with Comscore, Predictive Audiences provides future-proof podcast targeting, enabling access to over 300 audiences across numerous categories, such as TV viewership, commercial signals, gaming habits, location-based behaviors, life stage, and more. 

An industry-first, cookie-free targeting capability paired with AdsWizz AI Transcription Technology, Predictive Audiences removes the uncertainty from the signal-light podcast environment by creating a trustworthy and contextually relevant pathway for target audiences. Advertisers and publishers select relevant segments based on TV viewership, over-the-top (OTT) consumption, and consumer behaviors related to automotive purchase data, location data, B2B data, or non-Fair Credit Reporting Act (FCRA) financial data. The AdsWizz platform delivers ads on episodes that include topics for which the target audience has a high affinity.

As an Advertiser, What Do I Get Out of This, Exactly?

Let’s say you’re building a campaign for an automotive company to boost sales for one of their high-end models. You can refine your targeting by choosing the brand you’re advertising from over 50 automotive brands available with Predictive Audiences, such as BMW, Mercedes-Benz, and Porsche. Behind the scenes, Predictive Audiences identifies listeners interested in automotive brands and maps their behaviors and interests to well-defined content preferences. As a result, AdsWizz’s platform delivers ads on podcast episodes that focus on content that interests your target audience.

And if I’m a Publisher, How Can I Leverage These Tools? 

Our Inventory Forecast tool can predict available inventory based on the selected Predictive Audiences segments. The intricate forecasting algorithm considers such audio-specific metrics as ad-break duration, the maximum number of ads in an ad break, and potential ad clashing. We run estimates on the likely number of available impressions. You can use our Custom Reports tool to see how your Predictive Audiences segments have performed. Using the Predictive Audiences (Targeted) dimension, the report will return the number of audio impressions delivered for each targeted segment.

So, in a Nutshell…

Recap:

• Advertisers/resellers struggle to reach audiences in a scaled manner within podcasts because they are signal-light.
• Advertisers are becoming increasingly concerned about consumer privacy and any perception that their data usage may be in violation.
• Predictive Audience segments allow advertisers and resellers to reach over 300+ audiences without relying on traditional identifiers.
• Predictive Audiences are privacy-friendly, powered by context, not user identifiers.
• Benefits for resellers and publishers – maximize revenue, increase podcast discoverability, and expand reach.
• Benefits for advertisers – expand reach, improve episode-level targeting, boost ad relevancy.

If you are an AdsWizz partner and would like to learn more, please click here.

If you are not an AdsWizz partner and would like to get in touch with us, please visit the Contact Us page.

To read more about SiriusXM and Comscore bringing Comscore Predictive Audiences to AdsWizz, click here.

by Daniel Einhorn, Senior Manager, Content Marketing

The post Future-Proofing Podcast Campaigns with Predictive Audiences appeared first on AdsWizz.

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