Comscore Archives - AdsWizz https://www.adswizz.com/tag/comscore/ Connecting the digital audio advertising ecosystem Tue, 30 Aug 2022 00:19:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.adswizz.com/wp-content/uploads/2023/10/cropped-site-logo-32x32.png Comscore Archives - AdsWizz https://www.adswizz.com/tag/comscore/ 32 32 SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts https://www.adswizz.com/siriusxm-and-comscore-bring-cookie-free-audience-targeting-to-podcasts/ Fri, 15 Jul 2022 17:14:42 +0000 https://adswizz.com/?p=6474 SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds […]

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SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

The deal will let marketers target their audio ads at hundreds of audiences on podcasts, based on attributes tied to content consumption, using Comscore’s global opt-in panels and Adswizz’s artificial intelligence contextual categorization engine. As such, the companies note Predictive Audiences is developed from an initial set of privacy-compliant consumer data. The cookie-free targeting capability will let marketers target consumer audiences, based on topics like their TV and streaming consumption, gaming habits and life stage, among others.

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