AudioMax Archives - AdsWizz https://www.adswizz.com/tag/audiomax/ Connecting the digital audio advertising ecosystem Fri, 22 Mar 2024 21:46:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.adswizz.com/wp-content/uploads/2023/10/cropped-site-logo-32x32.png AudioMax Archives - AdsWizz https://www.adswizz.com/tag/audiomax/ 32 32 AdsWizz & Simplecast Coming to Podcast Movement 2022 https://www.adswizz.com/podcast-movement-2022/ Wed, 20 Jul 2022 20:50:28 +0000 https://adswizz.com/?p=6586 Podcast Movement Returns to the City Where It All Began Tuesday, August 23 - Thursday, August 26, 2022 Sheraton Dallas Hotel | 2400 North Olive Street Dallas, Texas 75201 Here we come, Dallas! Come hang out with the AdsWizz, Simplecast, and SXM Media teams, where we’ll be joining thousands of passionate podcasters and industry professionals from […]

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Podcast Movement Returns to the City Where It All Began

Tuesday, August 23 - Thursday, August 26, 2022
Sheraton Dallas Hotel | 2400 North Olive Street Dallas, Texas 75201

Here we come, Dallas! Come hang out with the AdsWizz, Simplecast, and SXM Media teams, where we’ll be joining thousands of passionate podcasters and industry professionals from around the world under one roof to learn, grow professionally, and, most importantly, evolve and improve the podcast community.

Our presence will include a lounge on the main floor, programming throughout the conference, and numerous networking events. We’re even able to take private meetings.

For private meetings, please drop a note to podcast@www.adswizz.com.

 

Don't miss our Networking events!

Simplecast Creator Connect Happy Hour

Thursday, August 25, 2022
On the last day of the conference, Simplecast will host its signature Creator Connection Happy Hour with an open bar, passed apps, a photo booth, and more–plus exciting new features from Simplecast! (But mostly: good vibes with fellow creators!)

 

Simplecast Midday Meetup

Friday, August 26, 2022
Produced in partnership with the BIPOC Podcast Creators, this meetup will include light bites, coffee, tea, and other beverages and a knowledge-sharing/Q&A session with special guests answering questions from the attendees.


And don’t forget to catch our programming!

Podcast Monetization 101 (It's Not Just Ads.)

Wednesday, August 24 | 9:45 am - 10:30 am (America/Chicago)
Lone Star A3/A4, Breakout Session
Speakers: Justine Benjamin, Head of Marketing at AdsWizz, and Caitlin Van Horn, Head of Marketing at Simplecast

Monetization takes many shapes and forms. Ever wonder what method has the lowest barrier of entry for making money off your podcast? Want to know what DAI means, but at this point, are too afraid to ask? If you said yes to any of these, join Simplecast and AdsWizz as they take you through myriad ways you can create income from your podcast and a primer for advanced advertising within podcasts (that's that DAI thing we talked about). Monetization is not a one size fits all approach. It's about understanding your goals for creating a podcast and finding a monetization approach that supports those goals.

 

Elevating Diverse Female Voices in Podcasting
Wednesday, August 24 | 11:30am - 12:30pm (America/Chicago)
Lone Star B, 2nd Level

Join SXM Media for a panel moderated by Justine Benjamin, Head of Marketing at AdsWizz, featuring accomplished, diverse podcast creators and business leaders discussing their "game-changing" and transformative career experiences. Using this platform to inspire the next generation of female leaders, the panel will also "pass the mic" to the audience to encourage them to share their stories, ask questions, and let their voices be heard. 

 

 

Like to press rewind? Check out our content from Podcast Movement 2021!

 

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]]> Podcast Show UK 2022 https://www.adswizz.com/podcast-show-uk-2022/ Sat, 18 Jun 2022 02:34:26 +0000 https://thedev4adswizz.com/?p=5861 AdsWizz & Simplecast Pump Up the Volume at Podcast Show UK 2022   At this year’s Podcast Show UK 2022 in London, independent podcast creators, established industry professionals, and business leaders came together to motivate, influence, and support critical visions of unprecedented growth and change in the podcast industry. AdsWizz and Simplecast were front and […]

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AdsWizz & Simplecast

Pump Up the Volume at Podcast Show UK 2022

 

At this year’s Podcast Show UK 2022 in London, independent podcast creators, established industry professionals, and business leaders came together to motivate, influence, and support critical visions of unprecedented growth and change in the podcast industry. AdsWizz and Simplecast were front and center as the sponsor of the Podbar at this two-day gathering, where we also produced four fireside chats, further establishing us as a leading voice and authority in podcast monetization and creation. Read on for our session overviews, highlights, videos, and more!

 

Podcast Monetization 101

Caitlin Van Horn, Head of Marketing at Simplecast, and Justine Benjamin, Head of Marketing at AdsWizz give an overview of how brands can monetize their content.

Recap
  • While monetization doesn't have to be the end goal, if creators plan to go this route, it is best to have around 10K downloads to monetize (with some notable niche content exceptions). 
  • There are many ways for creators to monetize, including advertising sponsorships, subscriptions/memberships, and ancillary experiences such as events, games, and books. Content creation requires more time and resources to ensure a consistent and enjoyable audience experience. 
  • Two commonly used approaches for ad creative: host-read or produced. The hosts produce and promote host-read ads (go figure), with a little-to-no barrier to entry for creators. The benefit is a seamless, native listening experience that builds a high trust factor with the brand and podcast audience. On the other hand, produced ads tend to have a higher production value, especially if assembled by a brand or an agency. 
  • Baked-in ads consist of host-read and produced ads stitched into the content as one file. Dynamically inserted ads enable technology to determine what kind of ad gets served. Determining factors are based on day, time, listening context, geography, and download frequency. These ads can be re-sold via back catalogs.
  • Podcast ads transact in three ways:
    • Direct Sales (via a host) - executed through digital documents via the content owner (or accompanying ad ops team). The transaction enables an insertion order that defines the terms and conditions.
    • Direct Sales via a Publisher - leverages digital docs incorporating terms and conditions like direct sales. It also includes an Insertion Order (IO) plugged into a campaign management system to ensure the IO executes via automated technology. Sometimes this is monitored by a person.
    • Programmatic - negotiation is executed on a digital platform, not a traditional IO, through either private or public marketplaces. Ads can target audiences by many attributes (i.e., age and gender), not just by the shows themselves.

"Back catalogs are incredibly valuable, especially if you produce True Crime or Fiction, because listeners start at the first episode. If you've been podcasting for a long time, it's worthwhile to see what monetization opportunities there are, especially for 'entryway' or popular episodes. You should make sure those ads are fresh and that you are still getting paid for them!"

- Caitlin Van Horn

 

Decoding Podcast Advertising for Brands

Lou Nylander, influential marketing thought leader and founder of Wildflowers of London, moderates a fireside chat with AdsWizz Business Development Director, the UK and Ireland, Ella Kerr-McCutcheon, and Lucy Barbor, Chief Strategy Officer at PHD UK. They discuss how brands can leverage agile thinking, human capital, data, and technology to engage the rapidly growing podcast listening audience.

Recap
  • Brands should take advantage of the disproportionately longer dwell time audiences engage with podcasts, even before they decide to stick with them. Podcasts allow brands more runway than other mediums to communicate their story and vast opportunities to expand the messages they are trying to communicate. 
  • On measurement - brands and agencies still need education on how their investment tracks back to sales. AdsWizz's Audio Attribution Solution enables advertisers to see which conversions they can attribute to their audio ads. Audio pixels connect to a brand's website at the most impactful conversion areas (such as a shopping cart checkout).
  • To achieve success, measurement needs to align with the business objective and a comprehensive strategy. Additionally, brands need to creatively tap into the right communities for their target audiences without being interruptive. It's about deep engagement and understanding of passionate communities that coalesce around particular subjects. For example, suppose you are an auto brand and looking to reach auto enthusiasts or potential buyers. In that case, plenty of podcasts talk about cars, a great environment to find audiences, and are essential from a brand safety perspective.
  • Brands and agencies need to champion a more inclusive and diverse pool of creators to enable more exciting narratives and impactful insights to understand further what audiences want from us.

"It's about asking brands what they are trying to achieve. Marketers need to be mindful of the nature of the medium; it's very intimate, and it has to be relevant, not intrusive. It can be a rich experience, but brands need to leverage the available contextual tools to have the most impact to ensure that their ad is in the right environment.

- Ella Kerr-McCutcheon

 

Moving Up: From Indie Production to Working With IP

Ella Watts, co-creator, Doctor Who: Redacted, and James Robinson, executive producer with BBC Sounds, joins Caitlin Van Horn, Head of Marketing at Simplecast to discuss their transition from independent creator to working with some of the most prominent players in podcasting–as well as advice for anyone looking to do the same.

Recap
  • Sometimes, there can be a wall between large enterprise organizations and the indie podcast community. One of Ella's assets to the BBC was her access to the indie podcast community and bridging this gap between these two worlds. On the flip side: when James and Ella got together, James ran RadioDrama 1. Ella and her team leveraged James's experience with the BBC and his success in producing radio dramas to help balance the group with "established" industry experience. 
  • How one might be able to work in IP and write a Dr. Who audio drama - it helps if you start as a fan! Ella was hired on Dr. Who and other IP projects because of her expertise in audio drama and deep intellectual property (IP) knowledge. 
  • In 2019, when BBC Sound told Ella that the Dr. Who brand wanted a podcast, they had particular conditions of what that podcast could be. With IP, the screen content must be broadcast first, so the audio version must be adapted and rewritten to align with the primary IP.
  • Ella and her team wanted to ensure that one of the main characters was a woman of color that reflected real-world issues and social dynamics.
  • The most valuable attributes James admires about independent creators are their passion, fresh ideas, and the speed at which they work. 

"Don't make stuff you think people want to hear. Make stuff you want to make!”

- James Robinson

“It is crucial to familiarize oneself with the era of the IP run the brand is currently vested in. Additionally, immerse yourself with the medium and the formats whenever you are working in a storytelling medium. If you want to make an audio drama, listen to audio drama. Familiarize yourself with historical radio and current podcast drama and understand those differences”

- Ella Kerr-McCutcheon

 

The Innovation Ingredient - How Publishers Can Build Sustainable Advertising Revenue

AdsWizz's Podcast Business Development Director, Ollie Chadwick, joined Acast's Global Head of Automation, Michael Bayston, and Lou Nylander, influential marketing thought leader and founder of Wildflowers of London, to discuss the evolution of podcast advertising and how innovation in AdTech enables podcasters to build sustainable advertising revenue.

Recap
  • With so much M&A activity from large organizations, it is validation from the audio industry that many prominent players are investing so heavily in this space. This investment has helped to spur our sector.
  • Screen fatigue was prominent for people in countries with lockdowns during Covid. Podcasting was an ideal medium during the few chances each day people ventured outside. It is a 1:1 relationship between the creators and the listeners, which can be an opportunity for advertisers to engage those audiences. Even as lockdowns loosened, growth continued.
  • Now, every aspect of the industry is growing: the listeners, the content creators, and the advertisers. This growth is reflected in our recent 2022 Podcast Trends Report:
    • SXM Media podcast audience grew 123% in the past year
    • 110% increase in podcast shows YoY 
    • 157% increase in ad spend by impressions in 2021.
  • Benefits of programmatic audio - automated ads are delivered at a pre-agreed price and pre-agreed volume using computerized pipes for the transaction between the DSP and the SSP. When Acast started testing programmatic in 2017, they wanted to avoid common mistakes and harmful practices from the traditional programmatic buying system across websites and apps, such as low-quality ads, which follow users everywhere. The programmatic software offered by AdsWizz allowed the Acast sales teams to work faster by automating operational efficiencies with programmatic direct.
  • On the challenges in podcast advertising - digital buying into podcasts is different because of the unique challenges with data, which is still a work in progress for the industry. For example, if you don't own the listening platform, there can be little in the way of data authentication. Today's advertisers heavily lean on data but also need to think about data through a different lens (or signal). Targeting should be through more contextual solutions, which goes hand-in-hand with brand safety. Contextual solutions enable brands to target appropriate and avoid inappropriate content, which is a net positive for DSPs and agencies because they are familiar with contextual targeting for brand safety.

"Due to the very nature of podcasting (1:1 relationship between the listener and podcast), it's a much less intrusive experience from an advertising perspective. With podcasting, you're getting served one ad at a time (host-read or sponsorship), but we're seeing increased pre-recorded spot ads delivered, which is not a disruptive listener experience. From a monetization and programmatic perspective, if you think about display advertising, it's based upon high bid density with multiple SSPs (supply-side platforms) plugged in with a header bidder solution. It's more straightforward with podcasting: one publisher has one SSP, with one ad delivered. And it's provided, not through an open auction; it's through PMPs, be that preferred deals, private deals, or increasingly, from the programmatic guarantee."

- Ollie Chadwick

In Conclusion

The Podcast Show 2022 coalesced the most critical players in the podcast space around the most salient trends—from creation and monetization to advertising and the ways listeners engage with their favorite podcast content. AdsWizz and Simplecast’s presence further raised the company’s profile in the podcasting space. It informed creators, podcasters, and advertisers to make more meaningful use of technology and data that would position them to generate more impactful ROI and, most importantly, build audiences and monetize.

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]]> Advertising Week Europe 2022 https://www.adswizz.com/advertising-week-europe-2022/ Fri, 17 Jun 2022 21:30:32 +0000 https://thedev4adswizz.com/?p=5853 Innovation as a Tool Solving Challenges ​in Audio Marketing​ At this year’s Advertising Week Europe 2022 in London, many great minds and thought leaders from brands, agencies, media, and technology businesses came together for this hybrid event to coalesce around the most pertinent issues in advertising. Our very own Ella Kerr-McCutcheon, Director, Business Development, EU, […]

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Solving Challenges ​in Audio Marketing​

At this year’s Advertising Week Europe 2022 in London, many great minds and thought leaders from brands, agencies, media, and technology businesses came together for this hybrid event to coalesce around the most pertinent issues in advertising.

Our very own Ella Kerr-McCutcheon, Director, Business Development, EU, gave a presentation about audio advertising’s tremendous growth due to podcasting and innovative technology, and how engaging customers through audio could create more impactful advertising experiences.

  • Audio has always been an impactful tool for brands and agencies. As Ella points out, individuals can take audio with them on different experiences. Brands can also change their creative on that journey based on what people are doing and listening to.
  • Audio technology, predominantly podcasting, has seen tremendous growth. The IAB reports that 61% of brands plan to increase their spending. Audience engagement is often high because people don’t just stumble upon a podcast. They make an informed decision.
  • Audio placements are very much about delivering personalized experiences through the technology available by pulling in live data and looking at locations in a way that provides valuable information and gets people thinking.
  • Promoting relevant content across the proper context is integral to engaging audio listeners. It comes down to managing reach and frequency across multiple publishers.

 

 

“What people are listening to helps them discover relevant ad experiences. We’ve been talking about content being king for a very long time, but if content is king, then context is queen.”

~ELLA KERR-MCCUTCHEON DIRECTOR, BUSINESS DEVELOPMENT, EU 

Download Ella’s Presentation

 

Want to learn more? Don’t forget to check out our 2022 Podcast Trends Report to get a fresh take on everything you need to know about this rapidly evolving industry!

 

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]]> ADSWIZZ EXPANDS EUROPEAN PROGRAMMATIC AUDIO MARKETPLACE https://www.adswizz.com/adswizz-expands-european-programmatic-audio-marketplace/ Wed, 25 May 2022 20:52:13 +0000 https://thedev4adswizz.com/?p=5637 READ THE FRENCH PRESS RELEASE  |  READ THE GERMAN PRESS RELEASE New premium publishers and programmatic audio inventory bundles are now available for buyers to reach audiences in UK, France, and Germany   London, UK – May 24, 2022 – AdsWizz today announced the expansion of the AdsWizz Audio Marketplace in select European countries. The […]

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]]> READ THE FRENCH PRESS RELEASE  |  READ THE GERMAN PRESS RELEASE

New premium publishers and programmatic audio inventory bundles are now available for buyers to reach audiences in UK, France, and Germany

 

London, UK – May 24, 2022 – AdsWizz today announced the expansion of the AdsWizz Audio Marketplace in select European countries. The AdsWizz Audio Marketplace is a curated digital exchange for audio publishers and advertisers across the UK, France, and Germany to buy and sell audio advertising. The expansion includes new publishers and curated programmatic inventory bundles accessible via major demand side platforms (DSPs).

Buyers will now be able to advertise across flagship publishers such as SoundCloud, Sonos Radio, Adelicious, PodcastOne, idobi Network, Audiomack, Nation Radio, KMFM, Altice Media Ads & Connect (RMC, BFM Business & BFM Radio stations), Audioboom, and more.1

AdsWizz is also unveiling new programmatic inventory bundles crafted specifically for the UK, France, and Germany. The Streaming Reach and Podcast Reach bundles provide opportunities for buyers to efficiently gain incremental reach and the Streaming Select and Podcast Select bundles provide a selection of local, as well as international flagship publishers.

Digital audio and podcasts are rapidly growing across Europe. In the UK, podcast ad spend has grown year-over-year by 61%, and streaming has grown 56%.2 As digital audio content consumption continues to grow, buyers are eager to tap into this medium to reach engaged listeners but require more efficient ways to transact across multiple audio publishers and at scale.

Advertisers in the UK, France and Germany will now be able to access a diverse set of publishers at scale via one deal, for one price, for both local market and multi-market buys. Advertisers may purchase available inventory in the Marketplace through programmatic guaranteed and private marketplace (PMP) channels.

Advertisers are also able to apply targeting criteria to each bundle, such as genre, demographics, geo-location, device, time of day, etc. Additionally, the podcast bundles are equipped with AdsWizz’s proprietary AdsWizz AI Transcription Technology which allow advertisers to target to or away from specific content at a granular level. With this technology, advertisers will be able to go beyond genre, show, or episode level targeting and begin to target based on overall interests such as “interested in sports” or “interested in entertainment”.

 

Jon Vick, Director, International Advertising Partnerships at SoundCloud

“Through the AdsWizz Audio Marketplace, our content has become accessible to advertisers across Europe. More importantly, advertisers can leverage our rich first-party data for enhanced targeting. And as a global provider, giving advertisers the ability to execute multi-market buys is extremely powerful and unique to the industry.”

 

Pierre-Michael Heck, Unit Director Audience Broking, Mediaplus Realtime GmbH & Co. KG

“The AdsWizz Audio Marketplace gives our clients further exposure across key European markets such as the UK, France, and Germany. AdsWizz has already established a footprint in Europe via strategic relationships with leading publishers, and we’re excited to give our clients the opportunity to seamlessly target their influential and highly engaged audiences.”

 

Brieuc Verwilghen, VP, Head of Commercial Partnerships & Strategy, EMEA said: 

“We are cementing our position at the forefront of digital audio and podcast advertising with the expansion of the AdsWizz Audio Marketplace in Europe. This new ad buying offering connects advertisers to diverse and engaged listeners through a bevy of publishers and unifies local and multi-market buys creating the scale required for effective campaigns. We are excited to streamline the connections between our advertisers and publishers with our technology.”

 

1 SoundCloud is not available in UK programmatic bundles. Streaming and podcast publishers vary in each market.

2 2021 IAB UK & PwC Digital Adspend Study

 

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About AdsWizz

AdsWizz, a subsidiary of SiriusXM, is the technology engine powering the monetization of audio content around the world. A pioneer in the space, AdsWizz provides publishers and independent content creators with the tools they need to scale their audio business, while offering marketers innovation at scale, allowing them to connect with audiences globally. From radio, streaming, and podcasts to dynamic ad insertion, advanced programmatic, contextual targeting, and first-to-market audio ad formats, AdsWizz seamlessly connects an entire ecosystem of audio buyers and sellers with the click of a button. To learn more about AdsWizz, visit www.adswizz.com.

 

AdsWizz press contact: adswizz@propellergroup.com

 

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]]> ADSWIZZ ÉTEND SA PLACE DE MARCHÉ PROGRAMMATIQUE AUDIO https://www.adswizz.com/adswizz-etend-sa-place-de-marche-programmatique-audio/ Wed, 25 May 2022 20:47:43 +0000 https://thedev4adswizz.com/?p=5635 LIRE LE COMMUNIQUÉ DE PRESSE EN ANGLAIS  |  LIRE LE COMMUNIQUÉ DE PRESSE ALLEMAND  L’extension englobe de nouveaux éditeurs de premier plan ainsi que de nouveaux packs d’inventaire accessibles aux acheteurs programmatiques en France, au Royaume-Uni et en Allemagne   Paris, France — le 24 mai 2022 – AdsWizz a annoncé aujourd’hui l’extension de sa […]

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]]> LIRE LE COMMUNIQUÉ DE PRESSE EN ANGLAIS  |  LIRE LE COMMUNIQUÉ DE PRESSE ALLEMAND

 L’extension englobe de nouveaux éditeurs de premier plan ainsi que de nouveaux packs d’inventaire accessibles aux acheteurs programmatiques en France, au Royaume-Uni et en Allemagne

 

Paris, France — le 24 mai 2022 – AdsWizz a annoncé aujourd’hui l’extension de sa Place de Marché Programmatique Audio, destinée à faciliter les achats publicitaires audio à travers les principales plateformes d’achat programmatique (DSP). L’extension inclut de nouveaux éditeurs de premier plan ainsi que des packs d’inventaire programmatiques accessibles en France, au Royaume-Uni et en Allemagne.

A travers la Place de Marché, les annonceurs peuvent à présent accéder aux inventaires d’éditeurs reconnus mondialement tels que SoundCloud, Sonos Radio, Altice Media avec ses marques RMC, BFM Business et BFM Radio, PodcastOne, Audiomack, Idobi Radio et beaucoup d’autres. Ces partenaires éditeurs offrent non seulement des audiences locales de qualité, mais également des contenus multiculturels et diversifiés qui permettent de répondre à des stratégies de communication diverses.

AdsWizz dévoile également de nouveaux packs d’inventaires accessible en programmatique en France, au Royaume Uni et en Allemagne. Les packs « Streaming Reach » & « Podcast Reach » permettent aux annonceurs un accès facile à de la couverture incrémentale pour supporter leurs campagnes branding, alors que les packs « Streaming Select » et « Podcast Select » permettent de restreindre le périmètre de diffusion à des inventaires d’éditeurs locaux et de plateformes audio reconnues mondialement.

L’audio digital et les podcasts se développent rapidement dans toute l’Europe. En France, les dépenses publicitaires audio digital ont augmenté de 58% en 2021 par rapport à 2020, et la croissance des dépenses sur des contenus podcast était proche de 100%. Alors que les audiences continuent de croître fortement, les annonceurs recherchent des moyens plus efficaces pour effectuer des transactions à grande échelle sur ces formats.

Les annonceurs peuvent à présent effectuer leurs achats via un deal, à un prix unique, qu’il s’agisse d’une campagne à diffusion locale ou plus large, couvrant plusieurs marchés et une audience diversifiée. La Place de Marché supporte tous les modes d’achats programmatiques, du private deal (PMP) au deal garanti (PG).

Les annonceurs peuvent également appliquer des critères de ciblage à chaque pack d’inventaire (genre, âge, ciblage géographique, moment de la journée etc.). Les packs podcasts sont dotés de la technologie de transcription IA propriétaire d’AdsWizz, qui permet aux annonceurs de cibler ou d’éviter un contenu spécifique avec une précision inégalée, sur base d’une analyse sémantique et d’extraction de mots et concepts clés des contenus podcast. Grâce à cette technologie, les annonceurs peuvent cibler au-delà des critères de ciblage classiques, en touchant des contenus sur base de centres d’intérêts tels que le sport ou le divertissement.

 

Jon Vick, Director, International Advertising Partnerships at SoundCloud

« Grâce à la Place de Marché Audio d’AdsWizz, notre audience est désormais accessible aux annonceurs à travers toute l’Europe. Mais surtout, les annonceurs peuvent exploiter nos données first party pour améliorer leur ciblage. En tant qu’éditeur audio avec une couverture globale, donner la possibilité aux annonceurs d’exécuter des achats publicitaires à travers plusieurs marchés via un deal est quelque chose de puissant et d’unique dans notre secteur. »

 

Pierre-Michael Heck, Unit Director Audience Broking, Mediaplus Realtime GmbH & Co KG

« La Place de Marché Audio Programmatique d’AdsWizz offre à nos clients une plus grande exposition à travers les majeurs pays européens tels que la France, l’Allemagne ou le Royaume Uni. AdsWizz a déjà établi une forte présence en Europe grâce à divers partenariats stratégiques avec de nombreux éditeurs, et nous sommes excités à l’idée de donner l’opportunité à nos clients de cibler les audiences hautement engagées de ces nouveaux packs programmatiques audio.

 

Brieuc Verwilghen, Vice-Président et Directeur de la Stratégie et des Partenariats Commerciaux pour la zone EMEA et APAC, explique :

« Avec le lancement de sa Place de Marché Programmatique Audio, AdsWizz consolide sa position de leader dans la publicité audio digital et podcasts en Europe. Cette offre étendue d’achat publicitaire programmatique audio permet aux annonceurs d’accéder de manière simple et efficace à un volume d’audience inégalé, tout en garantissant la qualité et la diversité du périmètre de diffusion. »

 

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À propos d’AdsWizz

Filiale de SiriusXM, AdsWizz est la plateforme technologique qui facilite la monétisation de contenus audio digital et podcast au niveau mondial. Pionnier dans son domaine, AdsWizz fournit aux éditeurs audio et créateurs de contenu indépendants les outils nécessaires pour étendre leurs activités audio, tout en offrant aux annonceurs des solutions publicitaires innovantes qui leur permettent d’atteindre des audiences au niveau global. De la radio, en passant par le streaming musical ou les podcasts, jusqu’à l’insertion dynamique de publicités, des solutions programmatiques avancées, le ciblage contextuel et des formats publicitaires audio uniques sur le marché, AdsWizz connecte efficacement un écosystème entier d’acheteurs et de vendeurs audio d’un simple clic. Pour en savoir plus sur AdsWizz, consultez le site web www.adswizz.com.

 

Contact presse AdsWizz : adswizz@propellergroup.com

 

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]]> ADSWIZZ ERTWEITERT SEINEN EUROPEAN PROGRAMMATIC AUDIO MARKETPLACE https://www.adswizz.com/adswizz-ertweitert-seinen-european-programmatic-audio-marketplace/ Wed, 25 May 2022 20:43:33 +0000 https://thedev4adswizz.com/?p=5632 LESEN SIE DIE ENGLISCHE PRESSEMITTEILUNG  |  LESEN SIE DIE FRANZÖSISCHE PRESSEMITTEILUNG Werbetreibende in Deutschland, Frankreich und Großbritannien können ab sofort qualitativ hochwertige Zielgruppen effizient und at scale mit digitaler Audiowerbung erreichen.   Berlin, Deutschland – 24. Mai 2022 – AdsWizz hat heute die Erweiterung seines European Programmatic Audio Marketplace bekanntgegeben. Dies erleichtert den Einkauf von […]

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]]> LESEN SIE DIE ENGLISCHE PRESSEMITTEILUNG  |  LESEN SIE DIE FRANZÖSISCHE PRESSEMITTEILUNG

Werbetreibende in Deutschland, Frankreich und Großbritannien können ab sofort qualitativ hochwertige Zielgruppen effizient und at scale mit digitaler Audiowerbung erreichen.

 

Berlin, Deutschland – 24. Mai 2022 – AdsWizz hat heute die Erweiterung seines European Programmatic Audio Marketplace bekanntgegeben. Dies erleichtert den Einkauf von Audiowerbung über die wichtigsten Programmatic Buying Platforms (DSPs) ganz wesentlich. Die Erweiterung umfasst sowohl brandneue Publisher als auch attraktive Premium-Pakete für Deutschland, Frankreich und Großbritannien.

Digitale Audioinhalte und Podcasts verzeichnen in ganz Europa ein rasantes Wachstum. In Deutschland sind die Ausgaben für Podcast-Werbung gegenüber dem Vorjahr um 30 % gestiegen, der Online-Audio-Markt hat um 22 % zugelegt.[1] Angesichts des anhaltenden Booms digitaler Audioinhalte ist das Interesse der Werbetreibenden groß, über dieses Medium interessante Hörer-Zielgruppen zu erreichen. Mit diesem Angebot ermöglicht es Adswizz, den Einkaufsprozess in großen Maßstab effizient und einfach zu gestalten.

Käufer können ab sofort bei den neuen Premium-Publishern wie Sonos Radio, ad.audio, Julep, Audiotakes, NRJ France, als auch den bereits zum Marketplace dazugehörigen lokalen und internationalen Publishern wie SoundCloud gezielt ihre Werbebotschaft platzieren.

Darüber hinaus hat AdsWizz neue Premium-Pakete für den programmatische Einkauf kreiert, die speziell für Deutschland, Frankreich und Großbritannien entwickelt wurden. Diese Pakete führen Premium-Streaming bzw. -Podcast Inventare verschiedenster Publisher zusammen. “Streaming Reach“ und “Podcast Reach“ ermöglichen es den Käufern, effizient Reichweite zu erzielen, während die Pakete “Streaming Select“ und “Podcast Select“ eine hochwertige Auswahl an lokalen und globalen Top-Publishern darstellen.

Werbetreibende können den Marketplace nutzen – egal, ob es sich um lokale, nationale oder internationale Kampagnen handelt. Der Marketplace unterstützt alle Arten des programmatischen Einkaufs: “Programmatic Guaranteed“, “Privat Marketplace (PMP)“ oder “Open Auction“.

Werbetreibende können für jedes Paket zahlreiche Targeting-Kriterien verwenden (Alter, Geschlecht, Genre, geografischer Standort, Device, Tageszeit usw.). Die Podcast-Pakete sind darüber hinaus mit der von Adswizz patentierten KI-Transkriptionstechnologie “Podscribe“ (Speech to Text) buchbar. Mit dieser Technologie können Werbetreibende ihre Werbebotschaft neben den herkömmlichen Targeting-Kriterien ebenfalls in thematischen Umfeldern, wie z.B. “Sport“, “Kosmetik“, “Unterhaltung“ oder auch in den entsprechenden IAB Kategorie platzieren.

 

Jon Vick, Director, International Advertising Partnerships bei SoundCloud

“Durch den AdsWizz Audio Marketplace sind unsere Inhalte für Werbetreibende in ganz Europa zugänglich geworden. Noch wichtiger ist jedoch, dass die Werbetreibenden mit unseren umfangreichen First-Party-Daten ihr Targeting verbessern können. Dass ein globaler Anbieter Werbetreibenden die Chance bietet, marktübergreifende Käufe zu tätigen, ist extrem effektiv und in der Branche einzigartig.“

 

PREX:

“Mit dem AdsWizz Audio Marketplace können unsere Kunden ihre Präsenz in wichtigen europäischen Märkten wie Deutschland, Frankreich und Großbritannien weiter ausbauen. AdsWizz hat sich in Europa bereits durch strategische Partnerschaften mit führenden Publishern etabliert. Nun freuen wir uns, unseren Kunden die hoch attraktiven Zielgruppen dieser neuen programmatischen Audio-Pakete anbieten zu können.

 

Brieuc Verwilghen, VP, Head of Commercial Partnerships & Strategy, EMEA:

“Mit der Einführung des Programmatic Audio Marketplace baut AdsWizz seine Position als Marktführer für digitale Audiowerbung und Podcasts in Europa weiter aus. Dieses erweiterte Angebot für den programmatischen Audio-Werbeeinkauf ermöglicht Werbetreibenden einen einfachen und effizienten Zugang zu lokalen sowie internationalen Publishern, während gleichzeitig ein hoher Qualitätstandard gewährleistet wird.“

 

[1] BVDW Marktzahlen: Prognose der Werbeumsätze für Online-Audio (2022)

 

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Über AdsWizz

AdsWizz, eine Tochtergesellschaft von SiriusXM, ist der innovative, technologische Motor, der weltweit die Monetarisierung von Audioinhalten vorantreibt. Als Wegbereiter in diesem Bereich bietet AdsWizz Publishern und unabhängigen Content-Erstellern die Tools, die sie zur Skalierung ihres Audiogeschäfts benötigen. Gleichzeitig liefert es Vermarktern umfangreiche Innovationen, mit denen sie ihr Publikum weltweit erreichen können. Von Radio, Streaming und Podcasts bis hin zu dynamisch eingebundenen Werbeanzeigen, fortschrittlichem Programmatic Advertising, kontextbezogenem Targeting und innovativen Audio-Werbeformaten – AdsWizz verbindet das gesamte Ökosystem von Audiokäufern und -verkäufern mit nur einem Klick. Mehr über AdsWizz erfahren Sie unter www.adswizz.com.

 

Pressekontakt AdsWizz: adswizz@propellergroup.com

 

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]]> VIDEO: AdsWizz at the 2022 IAB Podcast Upfront https://www.adswizz.com/video-adswizz-at-the-2022-iab-podcast-upfront/ Mon, 16 May 2022 20:36:16 +0000 https://thedev4adswizz.com/?p=5629 Last year was a milestone year for podcasts that reached new heights, shifted demographics, put a spotlight on content, and pushed the boundaries of ad technology. In our presentation at the 2022 IAB Podcast Upfront, we revealed findings and trends detailed in our 2022 Podcast Trends Report – a collaborative effort between AdsWizz, SXM Media, […]

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Last year was a milestone year for podcasts that reached new heights, shifted demographics, put a spotlight on content, and pushed the boundaries of ad technology. In our presentation at the 2022 IAB Podcast Upfront, we revealed findings and trends detailed in our 2022 Podcast Trends Report – a collaborative effort between AdsWizz, SXM Media, and Simplecast. Hear from AdsWizz SVP Commercial Partnerships and Business Development, Anne Frisbie, along with listeners, creators, and advertisers. Our data and insights were carefully curated by our in-house experts with access to some of the top podcasters, the most listeners, and the best publishers, to give you the insights you can’t get anywhere else! You will get insights on:

  • The New Creators – redefining what it means to “podcast” and cementing their place as pop culture influencers by breaking into additional mediums and building vast inclusive communities
  • The New Listener – jumping in every day, adopting podcasts as part of their daily routines, and pushing the boundaries with a fresh, accepting attitude towards ads and content
  • New Opportunities – the glass is still half-full when it comes to the potential for attracting more listeners ripe for fresh content, wild inventory growth opportunities, and expansive areas of advertising innovation
  • The New Advertiser – swimming out of the shallow end and rapidly diversifying, brands are quickly incorporating podcasts into their brand awareness campaigns and media plans AdsWizz was created out of a passionate belief in how technology can amplify the power of audio.

Our unified adtech and CMS provide solutions for the complexities of podcasting, from creation to monetization. Today, the AdsWizz Podcast Solution powers some of the world’s largest podcast publishers, including Pandora, Stitcher, iHeart, NPR, The Washington Post, NBCUniversal News Group, and The New York Times.

 

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]]> The 2022 Podcast Trends Report https://www.adswizz.com/the-2022-podcast-trends-report/ Wed, 11 May 2022 23:16:16 +0000 https://adswizz.com/?p=6403 You thought you knew podcasting. Welcome to the new new. Get a fresh take on everything you need to know about this rapidly evolving industry.​ 2021 was a milestone year for podcasts that reached new heights, shifted demographics, put a spotlight on content, and pushed the boundaries of ad technology. Our data and insights were […]

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You thought you knew podcasting. Welcome to the new new.

Get a fresh take on everything you need to know about this rapidly evolving industry.​

2021 was a milestone year for podcasts that reached new heights, shifted demographics, put a spotlight on content, and pushed the boundaries of ad technology.

Our data and insights were carefully curated by our in-house experts with access to some of the top podcasters, the most listeners, and the best publishers, to give you the insights you can’t get anywhere else!

You will get insights on:

  • The New Listener - jumping in every day, adopting podcasts as part of their daily routines, and pushing the boundaries with a fresh, accepting attitude towards ads and content
  • The New Creators – redefining what it means to “podcast” and cementing their place as pop culture influencers by breaking into additional mediums and building vast inclusive communities
  • The New Advertiser - swimming out of the shallow end and rapidly diversifying, brands are quickly incorporating podcasts into their brand awareness campaigns and media plans
  • New Opportunities - the glass is still half-full when it comes to the potential for attracting more listeners ripe for fresh content, wild inventory growth opportunities, and expansive areas of advertising innovation
 

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]]> ADSWIZZ BECOMES THE EXCLUSIVE GLOBAL AUDIO ADVERTISING RESELLER FOR AUDIOMACK https://www.adswizz.com/adswizz-becomes-the-exclusive-global-audio-advertising-reseller-for-audiomack/ Thu, 05 May 2022 20:31:55 +0000 https://thedev4adswizz.com/?p=5625 Audio buyers may now access Audiomack’s global multicultural content through AdsWizz’s combination of technology and sales offerings   San Mateo, CA – May 5, 2022) – AdsWizz Inc. and Audiomack Inc. today announced an exclusive global audio advertising inventory agreement.  Expanding upon AdsWizz’s and Audiomack’s existing relationship, AdsWizz now has exclusive sales rights to Audiomack’s […]

The post ADSWIZZ BECOMES THE EXCLUSIVE GLOBAL AUDIO ADVERTISING RESELLER FOR AUDIOMACK appeared first on AdsWizz.

]]> Audio buyers may now access Audiomack’s global multicultural content through AdsWizz’s combination of technology and sales offerings

 

San Mateo, CA – May 5, 2022) – AdsWizz Inc. and Audiomack Inc. today announced an exclusive global audio advertising inventory agreement.  Expanding upon AdsWizz’s and Audiomack’s existing relationship, AdsWizz now has exclusive sales rights to Audiomack’s multicultural content. AdsWizz and Audiomack’s expanded relationship is expected to provide advertisers with a new streamlined way to reach Audiomack’s more than 20 million monthly global users across North America, Europe and Africa.1

Buyers will now exclusively connect to Audiomack’s highly sought-after audience via Audiomack’s direct sales team or through AdsWizz’s connected demand sources: AudioMatic, AdsWizz’s demand-side platform; the AdsWizz Marketplace, which enables publishers and advertisers to easily transact on audio inventory; and AdsWizz direct integrations with major third-party demand-side platforms.  AdsWizz’s ad technology, combined with its relationships with regional media sales representatives, including SXM Media in the United States, is expected to streamline audio inventory connections and monetization, enable publishers to efficiently monetize their audio content via the publisher’s direct sales team, resellers or a combination of both, and make audio inventory easily accessible to advertisers.

“Our enhanced relationship with AdsWizz has not only strengthened our existing salesforce but has enabled buyers to connect with our highly sought-after audiences in more ways than before. Giving advertisers access to our content in targetable and measurable ways matters most. Leveraging AdsWizz technology and media sales services does that for us,” said Dave Edwards, SVP of Revenue, Audiomack.

“Audiomack is blazing trails for how artists get their content to new audiences. Being able to support its initiatives and connect advertisers with its unique and valuable content and audience is exciting and powerful,” said Anne Frisbie, SVP Global Partnerships and Business Development, AdsWizz.

The agreement expands upon Audiomack’s current utilization of the AdsWizz full technology stack which provides Audiomack with a holistic view of ad decisioning, revenue optimization across direct and programmatic sales channels, an audio-centric attribution suite, data management, and inventory forecasting.  Audiomack is also able to leverage AdsWizz’s motion-activated ad format, ShakeMe, that provides real-time conversion opportunities for advertisers. This unified approach is expected to allow Audiomack to create an enjoyable and relevant ad experience for its listeners and a seamless connection with advertisers seeking to reach their audience.

1 Audiomack Global Media Kit, Monthly Global Users, January 2022
 

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About AdsWizz

AdsWizz, a subsidiary of SiriusXM, is the technology engine powering the monetization of audio content worldwide. A pioneer in the space, AdsWizz provides publishers and independent content creators with the tools they need to scale their audio business, while offering marketers innovation at scale, allowing them to connect with audiences globally. From radio, streaming, and podcasts to dynamic ad insertion, advanced programmatic, contextual targeting, and first-to-market audio ad formats, only AdsWizz seamlessly connects an entire ecosystem of audio buyers and sellers with the click of a button. To learn more about AdsWizz, visit www.adswizz.com.

 

About Audiomack

Audiomack, which launched in 2012, currently reaches more than 20 million monthly users globally. The streaming and discovery service has played an integral role in breaking new acts, such as Roddy Ricch and Kaash Paige; served as a trusted partner to Eminem and Nicki Minaj, among other notable artists, to debut exclusive releases; and helped rising African stars, such as Omah Lay, reach an international audience.

 

AdsWizz press contact: adswizz@propellergroup.com

 

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]]> NRC launches major advertising network for podcasts https://www.adswizz.com/nrc-launches-major-advertising-network-for-podcasts/ Thu, 31 Mar 2022 20:23:34 +0000 https://thedev4adswizz.com/?p=5618 Read in Dutch “Audiohuis Podcast Network aims to be the one-stop shop for reaching Dutch podcast listeners” NRC Media has aspirations to be the Netherlands’ leading authority on podcasting. To back up this aim, it introduced its new Audiohuis Podcast Network this week. With this wide-ranging network, it offers advertisers slots around its own NRC […]

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]]> Read in Dutch

“Audiohuis Podcast Network aims to be the one-stop shop for reaching Dutch podcast listeners”

NRC Media has aspirations to be the Netherlands’ leading authority on podcasting. To back up this aim, it introduced its new Audiohuis Podcast Network this week. With this wide-ranging network, it offers advertisers slots around its own NRC podcasts, as well as those from other brands, including De Stroom, FC Afkicken and the international Podwave.

 

Text: Robert Heeg

Netherlands – March 31, 2022 – NRC has embraced the podcast. As a medium, it is the perfect match for NRC’s trenchant form of journalism and its inquisitive target group’s hunger for in-depth analysis. The fact that this is the right strategy is reflected in the listening figures: since NLO began publishing statistics for podcasts and audio-on-demand last summer, NRC Media has been at the top of the ranking. It now has three podcasts in the top ten, with NRC Vandaag the undisputed leader and most listened-to podcast in the country. The 13 NRC podcasts are downloaded 770,000 times every week. NRC Media’s Commercial Director Madelon Fortuin is proud to have been awarded the Zilveren Reissmicrofoon (Silver Reiss Microphone), a prestigious radio award that NRC Media was the first non-broadcaster to win in 2021 for its NRC podcasts.

 

Rapidly gaining ground

In order to build on these successes commercially, the Audiohuis Podcast Network is now being launched. Fortuin: ‘To build on this success, last year we set ourselves the ambition of becoming the Netherlands’ leading authority on podcasting. That applies to quality, creativity, effectiveness, but also penetration and reach’. She attributes the company’s rapid success in gaining ground in the medium on the boldness of this approach. ‘Our roots may go back to the nineteenth century, but we’re innovative and ground-breaking. We’re a very nimble organisation – when we say something, we do it.’

In order to broaden the reach of its podcasts, NRC Media has developed joint ventures with FC Afkicken (sport) and De Stroom (young subcultures). ‘We believe in the power of communities around the shows and personalities, because they enable strong cross-media concepts to be developed. This opens the door to other target groups, and in turn other advertisers and sponsors.’

 

Between the ears

NRC Media is already popular with listeners and with advertisers; the advertising slots around its own NRC podcasts are fully subscribed. It is also increasingly making branded-content productions in alliance with advertisers. The experience gained by Fortuin and her team can now be put to good use elsewhere. ‘What applies to our brand, also applies to advertisers: we want to be where the consumer is. With a high level of engagement. Enabling a close relationship to develop between the brand and the consumer. Audio-on-demand also brings you into contact with the consumer at different moments than is usually the case for visual media, such as the newspaper or nrc.nl.’ Media strategist Arne Stierman adds: ‘The key thing about podcast advertising is its intimacy: you’re literally between the listeners’ ears.’

 

Boost in terms of quality and quantity

In order to boost reach, both in terms of quality and quantity, NRC Media is now launching the Audiohuis Podcast Network. In addition to advertising slots for NRC-branded podcasts, it also sells advertising slots before, during and around podcasts from other brands, including De Stroom, FC Afkicken and from PodWave. PodWave was launched in 2018 by leading digital audio advertising technology provider AdsWizz. NRC Media is PodWave’s exclusive partner in the Netherlands. This large podcast marketplace, with more than 9 million advertising slots, represents tens of thousands of internationally-successful podcasts.

Fortuin: ‘By bringing together our own content with that of De Stroom, FC Afkicken and PodWave in the new Audiohuis Podcast Network, we offer the most varied network for standardised advertising slots in and around podcasts. We aim to be the one-stop shop for reaching Dutch podcast listeners, offering as much variety as possible.’

 

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