audience Archives - AdsWizz https://www.adswizz.com/tag/audience/ Connecting the digital audio advertising ecosystem Wed, 31 Jan 2024 18:44:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://www.adswizz.com/wp-content/uploads/2023/10/cropped-site-logo-32x32.png audience Archives - AdsWizz https://www.adswizz.com/tag/audience/ 32 32 Insights From The Future of Audio Europe 2023 https://www.adswizz.com/insights-from-the-future-of-audio-europe-2023/ Wed, 05 Jul 2023 16:00:04 +0000 https://www.adswizz.com/?p=10496 In March, AdsWizz took part in The Future of Audio Europe 2023, bringing together speakers from across the continent to shape the future of audio. The event addressed the pressing need for higher reach, superior quality, and enhanced targeting in advertising. Attendees enjoyed insightful discussions, thought-provoking presentations, and networking opportunities, exploring the untapped potential of […]

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]]> In March, AdsWizz took part in The Future of Audio Europe 2023, bringing together speakers from across the continent to shape the future of audio. The event addressed the pressing need for higher reach, superior quality, and enhanced targeting in advertising. Attendees enjoyed insightful discussions, thought-provoking presentations, and networking opportunities, exploring the untapped potential of audio in the evolving advertising landscape. The Future of Audio Europe proved to be a pivotal moment for the industry, fostering collaboration, innovation, and a focus on sound investment. The event set the stage for a future where audio takes center stage in advertising strategies, illuminating the path toward realizing the full potential of audio in the years to come.

The Future of Audio Europe 2023 – The Great Debate: The Number One Action That Will Ignite Audio

During the 45-minute panel, audio leaders Omar Oakes, Rak Patel, Michelle Sarpong, our very own Ollie Chadwick, and Jackie Lyons discussed the three steps to enhance audio’s presence on media plans by addressing key industry challenges. The conversation highlighted the opportunities and obstacles within the audio industry, setting the stage for future collaborations and advancements that would benefit media plans.

The topics covered encompassed simplifying and standardizing audio buying, cross-media measurement potential, programmatic trustworthiness in digital audio, discoverability in the streaming age, environmental and social impact considerations, the influence of the cost-of-living crisis, preserving broadcaster-audience relationships, transitioning to DAB for advertising sales and improved listener experience, consistent media spend decisions across Europe, and fostering industry growth.

 

 

The Future of Audio Europe 2023 – Brand Safety Considerations for Digital Audio

Ella Sagar from The Media Leader and our own Brieuc Verwilghen discussed strategies for building connections with loyal podcast listeners, emphasizing high-quality content, authenticity, and community-building. They also highlighted the importance of engaging with listeners to cultivate loyalty and strengthen the listener-host relationship.

Additionally, they outlined the need for brands to navigate the digital audio landscape confidently, promoting products while maintaining brand safety and integrity. By prioritizing transparency, authenticity, accountability for content, and partnering with creators whose values align with their target audience, brands can establish and maintain consumer trust, leveraging podcasting’s potential to reach a highly targeted audience.

 

 

Want to learn more about audio, podcasting, or brand safety? Visit the Contact Us page.

 

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]]> SCA announces AdsWizz agreement across Stitcher and SiriusXM podcasts in Australia https://www.adswizz.com/sca-announces-adswizz-agreement-across-stitcher-and-siriusxm-podcasts-in-australia/ Tue, 04 Oct 2022 20:37:01 +0000 https://www.adswizz.com/?p=8873 SCA has announced its agreement with AdsWizz to exclusively represent the ad inventory of select Stitcher and SiriusXM podcasts in Australia through SCA’s LiSTNR app and other podcast listening platforms. AdsWizz’s audio advertising technology, combined with SCA’s media sales, is expected to streamline podcast inventory connections, making Stitcher and SiriusXM’s content more easily accessible to […]

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SCA has announced its agreement with AdsWizz to exclusively represent the ad inventory of select Stitcher and SiriusXM podcasts in Australia through SCA’s LiSTNR app and other podcast listening platforms.

AdsWizz’s audio advertising technology, combined with SCA’s media sales, is expected to streamline podcast inventory connections, making Stitcher and SiriusXM’s content more easily accessible to advertisers. Both Stitcher and AdsWizz are subsidiaries of Sirius XM Radio Inc.

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]]> How Can We Achieve Brand Safety In Podcasting? https://www.adswizz.com/how-can-we-achieve-brand-safety-in-podcasting/ Tue, 30 Aug 2022 00:17:53 +0000 https://www.adswizz.com/?p=7795 Check out this byline by Garrison Dua, VP of Demand, North America! Brand marketers and advertisers are seeing tremendous growth in podcasts globally and want to scale their investments, but they are increasingly concerned their messages could become associated with programs and content not aligned with their brands. Today’s advertisers are operating in a market […]

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Check out this byline by Garrison Dua, VP of Demand, North America!

Brand marketers and advertisers are seeing tremendous growth in podcasts globally and want to scale their investments, but they are increasingly concerned their messages could become associated with programs and content not aligned with their brands.

Today’s advertisers are operating in a market with more opportunities than ever to amplify their brand, but they also have greater expectations of certain guarantees, such as brand safety, for their coveted ad spend.

You can understand why when you look at the size of the podcast advertising market: eMarketer predicts that US marketers will spend nearly $3 billion on podcast advertising by 2026, accounting for a third of all digital audio services ad spending.

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]]> Vote for AdsWizz in Two Major Categories https://www.adswizz.com/vote-for-adswizz-in-two-major-categories/ Sat, 27 Aug 2022 17:07:51 +0000 https://www.adswizz.com/?p=7828 AdsWizz has two exciting upcoming opportunities – to secure speaking panels at SXSW 2023 and a nomination for AdWeek's Reader's Choice "Best in Tech" Partner Awards. Cast a vote for your favorite Audio Advertising Technology provider, and help AdsWizz make waves.   About SXSW 2023 SXSW is one of the largest leading conferences in the […]

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AdsWizz has two exciting upcoming opportunities – to secure speaking panels at SXSW 2023 and a nomination for AdWeek's Reader's Choice "Best in Tech" Partner Awards. Cast a vote for your favorite Audio Advertising Technology provider, and help AdsWizz make waves.

 

About SXSW 2023

SXSW is one of the largest leading conferences in the tech, film, and music industries, attracting global professionals from around the globe to discover, learn, and network. This presents an exciting opportunity for AdsWizz, Simplecast, and SXM Media to stand front and center among a highly relevant and engaged audience. We submitted multiple panels for consideration, and winning panels will be based on the number of upvotes on SXSW’s PanelPicker platform. You can easily vote right now by clicking the links at lnk.bio/adswizz and casting your vote. Don’t forget to vote on SXM Media’s panels as well using their links which can be found here.

 

About AdWeek's Reader's Choice "Best in Tech" Partner Awards

AdsWizz has been nominated for AdWeek’s Reader’s Choice “Best in Tech” Partner Awards. AdsWizz has historically been recognized by leading publications in the industry, but this would be our first from AdWeek. The award serves to recognize the top advertising and marketing technology providers in the industry – a well-aligned award for AdsWizz. You can cast your vote on AdWeek’s website by signing up for free, and the great thing is, you can vote multiple times as long as your votes are 24 hours apart.

 

Chip in and cast your vote for AdsWizz, Simplecast, and SXM Media!

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]]> SiriusXM and Comscore Bring Cookie-free Audience Targeting to Podcasts https://www.adswizz.com/siriusxm-and-comscore-bring-cookie-free-audience-targeting-to-podcasts/ Fri, 15 Jul 2022 17:14:42 +0000 https://adswizz.com/?p=6474 SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds […]

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SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

The deal will let marketers target their audio ads at hundreds of audiences on podcasts, based on attributes tied to content consumption, using Comscore’s global opt-in panels and Adswizz’s artificial intelligence contextual categorization engine. As such, the companies note Predictive Audiences is developed from an initial set of privacy-compliant consumer data. The cookie-free targeting capability will let marketers target consumer audiences, based on topics like their TV and streaming consumption, gaming habits and life stage, among others.

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]]> Audio Advertising: What Opportunities Are There in Gaming? https://www.adswizz.com/audio-advertising-what-opportunities-are-there-in-gaming/ Tue, 12 Jul 2022 16:27:46 +0000 https://adswizz.com/?p=6255 Check out this byline by Marsha Fischer, VP, Strategic Partnerships at AdsWizz! Warning: never come between gamers and their games. Conventional wisdom might tell you this is a lesson usually learned the hard way if you’re the family member, partner or friend of someone who plays games. While brands may be eager to get in […]

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Check out this byline by Marsha Fischer, VP, Strategic Partnerships at AdsWizz!

Warning: never come between gamers and their games. Conventional wisdom might tell you this is a lesson usually learned the hard way if you’re the family member, partner or friend of someone who plays games. While brands may be eager to get in front of this highly-engaged, ever-growing, and increasingly lucrative audience, gamers are traditionally reluctant to interact with conventional ads and sales messages.

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