AdsWizz featured two thought leadership panels on the main stages. 

The Many Flavors Of Podcast Monetization: An In-depth Look At The Variety Of Ways, Including Innovative Ad Formats

• Moderator: Lou Nylander, Founder & Director – Wildflowers of London Marketing
• Brieuc Verwilghen, VP, Head of Partnerships & Strategy, EMEA & APAC, AdsWizz
• Justine Benjamin, Head of Global Marketing, AdsWizz

This session delved into the diverse approaches to monetizing podcasts, exploring innovative advertising formats and strategies. The speakers provided valuable insights into effective monetization techniques, offering attendees a comprehensive understanding of the landscape.

• AdsWizz has been in the audio advertising industry since 2008 and focuses solely on audio. They have played a significant role in shaping the industry. AdsWizz was the first to introduce Dynamic Ad Insertion (DAI) for podcasts in 2012, giving them extensive experience and a robust solution in the market.
  
• DAI refers to the technology that delivers pre-recorded ads through an ad server, allowing flexibility, better targeting, monetization of back catalogs, and improved ad measurement.
  
• According to the IAB US, 84% of host-read ads are served via DAI. The AdsWizz platform shows percentages ranging from 70% to 90%+ globally.
  
• The natural progression for publishers and podcasters with their monetization involves transitioning from targeting only big shows to tapping into the untapped audience, utilizing brand safety and targeting tools, and embracing automation in the ad-buying process.
  
• Exciting developments in podcast adtech include the shift to contextual targeting, advancements in measurement despite limited user data, and innovative formats for measuring campaign performance.

What Brands and Agencies Need to Know to Harness the Audio Revolution

• Moderator: Damian Scragg, GM of International, Veritonic
• Nadia Holmes, Head of Business Development, Octave Audio
• Lindsay Lynch, Business Development Director, International, AdsWizz

The rapid growth of global podcast ad spending has significant implications for brands and agencies. Veritonic’s Damian Scragg hosted industry experts to discuss measuring audio and podcast creative. The conversation focused on accurate measurement’s impact on the expansion and future of audio advertising. Our very own Lindsay Lynch delivered a comprehensive presentation that covered essential information for brands and agencies to leverage the power of audio.

• Dynamic Creative Optimization (DCO) involves creating multiple versions of ads that adapt based on a listener’s context, such as their location, weather, or age. This strategy effectively enhances brand metrics across various parameters.
• Regarding DCO, AdsWizz executed a campaign for Mustard, a UK car insurance comparison company. The campaign resulted in a 47% increase in favorability towards the Mustard brand when listeners were exposed to a personalized DCO ad.
• Brands and agencies should not be concerned about the perceived “lack of measurement” in audio campaigns. We can collaborate with third-party partners to conduct brand lift studies, and we also possess the capability to measure engagement through formats like ShakeMe, Voice Activated Ads, or by utilizing an audio pixel.

Check Out Our Video Recap!

• Want to learn more about podcast monetization or podcast advertising? Visit our Contact Us page.
• Like pressing rewind? Check out the recap from last year’s Podcast Show.

The post AdsWizz Brings the Noise to Podcast Show 2023 appeared first on AdsWizz.

What is Dynamic Ad Insertion?

Have you ever noticed how the ads you get while streaming audio or listening to a podcast differ from what your friend hears? The reason: DAI lets brands deliver personalized ads to listeners based on data insights like their location, time of day, and even the weather.

DAI can swap out ads in real-time while listeners stream a podcast, one benefit being the same ads don’t deliver repeatedly. For downloaded podcasts, dynamic ad insertion can also be a great way to make ads more relevant to the listener and create data-rich targeted ads, causing a massive difference in how ads resonate with consumers. Podcasts enable advertisers to implement highly targeted and contextually relevant strategies, leveraging specific targeting parameters, such as location, weather, time of day, and more, to fine-tune their advertising efforts.

DAI also provides a wealth of analytics that offer valuable insights into ad performance and audience engagement allowing for informed decision-making and optimization of ad campaigns. In comparison, traditional download-based models need more real-time analytics and detailed performance data, making tracking ad effectiveness and optimizing targeting strategies harder.

Why DAI is a Game-Changer

Advertisers increasingly leverage DAI to deliver seamless and automated digital ads, which has helped podcasting become one of the fastest-growing digital media channels. This growth is due to the increased revenue generated by targeting via DAI. The figures are clear: podcast ad revenue in the US exceeded $1 billion for the first time in 2021, and DAI played a significant role in that growth. In fact, over the past two years, DAI has seen remarkable growth, now accounting for 84% of ad revenue, nearly doubling its market share. DAI’s widespread adoption substantially benefits advertisers, offering increased scale, flexibility, and targetability in their advertising campaigns. The Interactive Advertising Bureau (IAB) predicts that podcast ad revenue will continue to grow, reaching over $4 billion by 2024.

But DAI’s potential extends far beyond podcasts. Audio consumption is rapidly rising, with an impressive nine out of ten US radio listeners now streaming AM/FM radio content. That’s a whopping fifteen thousand radio stations now available on streaming platforms! And the revenue projections for the music streaming market are nothing to put on mute either, with a staggering $25.71 billion expected in 2023. DAI is poised to be a key player in the future of audio content consumption, too.

Unlocking the Benefits of DAI

With DAI, brands can deliver revenue-generating content across various streaming devices. Plus, DAI enables targeting ads to specific criteria, making them more relevant and memorable for listeners and improving the listening experience by eliminating those annoying gaps and buffering that can happen between the content and ads. DAI also provides data-focused targeting, which can lead to better consumer interactions with advertisers and brands. And let’s not forget about monetizing back-catalog podcast episodes—this is essential because new listeners tend to go back and binge a podcast’s older content. 

DAI is essential for scalable podcasting, revenue growth, and seamless listening. It enables smaller publishers to diversify monetization, access more advertisers, and generate revenue comparable to larger publishers. DAI works alongside the baked-in model, repurposing inventory for ad delivery. It offers real-time ad performance insights, empowering advertisers to optimize campaigns. A/B testing of ad formats, placements, and messaging enhances effectiveness. With various vendors offering solutions, DAI has matured as a technology, providing advertisers with a broad range of options.

The Case for DAI for Podcasts and Streaming

One of the most compelling attributes of DAI is that ads can change over time, so listeners will only hear timely and relevant ads. This means no more hearing about offers that have already expired, events that have already happened, or outdated information and techniques. 

DAI also gives creators and advertisers more control. Podcast creators have more oversight in the listening experience, even long after publishing an episode. As for advertisers, DAI offers them the benefits of running host-read ads but with much more flexibility around audience targeting, campaign timing, and impression delivery, making them perfect for time-based events, news updates, or anything else designed to drive tune-in.

What Makes DAI So Different from Standard Scheduling?

Ads served via an ad server can be customized based on variables such as demographics or historical listening, providing a more personalized experience than standard scheduling. This customization resembles a tailor-made suit, while traditional scheduling resembles a store-bought one. In a recent campaign with Mustard, a car insurance comparison tool, dynamic creative versioning was implemented to enhance brand awareness and favorability. The campaign targeted Mustard users in key UK locations, delivering tailored messaging based on age and location. The results showed significant improvements in awareness (+14ppt), relevance (+14ppt), and intent (+5ppt) among the targeted audience, with a substantial increase in favorability and purchase intent for all listeners, highlighting the effectiveness of dynamically targeted creative in connecting with specific audiences.

What You Should Take from DAI

DAI is a game-changing technology that has revolutionized advertising on podcasts and streaming platforms. Its ability to deliver personalized, targeted ads benefits marketers, podcast producers, and streaming publishers. It enhances audience engagement, increases revenue, and caters to the evolving needs of the digital advertising ecosystem. 

How could your brand leverage the power of DAI?

Visit the Contact Us page if you want to get in touch with us to learn more about our DAI solutions, and don’t forget to follow our blog for more platform updates.

by Adrian Hospodar, Product Owner at SXM Media and AdsWizz

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The Future of Audio Europe 2023 – The Great Debate: The Number One Action That Will Ignite Audio

During the 45-minute panel, audio leaders Omar Oakes, Rak Patel, Michelle Sarpong, our very own Ollie Chadwick, and Jackie Lyons discussed the three steps to enhance audio’s presence on media plans by addressing key industry challenges. The conversation highlighted the opportunities and obstacles within the audio industry, setting the stage for future collaborations and advancements that would benefit media plans.

The topics covered encompassed simplifying and standardizing audio buying, cross-media measurement potential, programmatic trustworthiness in digital audio, discoverability in the streaming age, environmental and social impact considerations, the influence of the cost-of-living crisis, preserving broadcaster-audience relationships, transitioning to DAB for advertising sales and improved listener experience, consistent media spend decisions across Europe, and fostering industry growth.

The Future of Audio Europe 2023 – Brand Safety Considerations for Digital Audio

Ella Sagar from The Media Leader and our own Brieuc Verwilghen discussed strategies for building connections with loyal podcast listeners, emphasizing high-quality content, authenticity, and community-building. They also highlighted the importance of engaging with listeners to cultivate loyalty and strengthen the listener-host relationship.

Additionally, they outlined the need for brands to navigate the digital audio landscape confidently, promoting products while maintaining brand safety and integrity. By prioritizing transparency, authenticity, accountability for content, and partnering with creators whose values align with their target audience, brands can establish and maintain consumer trust, leveraging podcasting’s potential to reach a highly targeted audience.

Want to learn more about audio, podcasting, or brand safety? Visit the Contact Us page.

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We Showcased Podcast Creators and Listeners

We highlighted Simplecast’s Creator Connect, a solution offering podcasters tools to submit, manage, and grow their show across Stitcher, Pandora, and more. Attendees swung by our photo booth to snap a Polaroid for our Creator Connect photo collage, went on a “blind date” with a podcast to learn about all the fantastic content already hosted on the Simplecast platform, and just hung out between sessions to chat with the team. Beyond a packed schedule of daytime events, Evolution’s nightlife was filled with the best parties. Simplecast’s Creator Connect Afterparty was no exception, drawing over 300 attendees to the Peyote Restaurant on the old Las Vegas strip – an old-school hotel converted into a kitschy Latin-themed restaurant and bar. It was an experience to remember with great music from a live DJ, excellent conversations, and delicious food and drinks – a space for creators to truly connect!

Indie Podcasters Weren’t the Only Ones to Get In on the Fun

AdsWizz had an in-depth speaker session around podcast advertising tailored to Publishers interested in monetizing their content through programmatic opportunities entitled “Programmatic Progress Report: A Temperature Check for Publishers.” Featuring AdsWizz VP of Programmatic and Marketplace Partnerships, Robyn Meyers, and Senior Director of Business Development, Cyril Bornette, the session was a candid conversation around programmatic podcast advertising from the Publisher’s perspective – pros, cons, and unknowns. The session offered use cases from different size podcast creators leveraging programmatic advertising today and industry-related challenges that must be overcome to make programmatic advertising work seamlessly for podcasts.

Podcast Movement Evolutions has become a staple in our event catalog over the past few years. We look forward to continuing that tradition as the podcast industry evolves. 

Listen to the entire session on-demand:

The post Event Recap: Podcast Movement Evolutions 2023 appeared first on AdsWizz.

As an audio publisher selling your inventory directly, Forecasting is a critical tool offering valuable insights to help plan and execute campaigns more effectively.

For example, suppose you wish to run an audio advertising campaign in a specific location. In that case, you’re probably wondering how many people to reach in the next several months. And if you’re targeting a particular group (like mobile listeners in their 30s), it can seem even more daunting. 

The Inventory Forecast function in AudioServe can analyze past traffic data and assess your potential audience for the next 90 days. By considering details about the campaign, such as its nature, duration, and target audience, Inventory Forecast can predict the number of opportunities for serving your future ads. The best part is that it helps you set realistic targets for your audio ads, eliminating the need for manual calculations that could result in under or over-delivery.

How it Works

Forecasting for audio ads differs from the world of display ads. With display ads, the number of requests and impressions matches closely. However, when it comes to audio advertising on platforms like radio and podcasts, ad breaks occur, and listeners may disconnect, meaning that the number of requests is higher than the impressions delivered.

Furthermore, there’s an added layer of intricacy to audio advertising. For example, in a 90-second time slot, an advertiser can choose to play three 30-second ads or six 15-second ads, creating a new and essential metric for tracking inventory. In addition to impressions, Inventory Forecast needs to consider the size of the opportunity or the potential for success.

To meet these challenges, our Inventory Forecast feature leverages complex algorithms that evaluate audio-specific metrics like ad break duration, the maximum number of ads in an ad break, potential ad clashing, and whether a companion banner will complement the audio. Considering all these factors, Inventory Forecast ensures that your audio ads have the desired impact and reach the right audience.

When you operate AudioServe, you’ll notice that it defaults to a 30-second ad duration, but you can customize your metrics based on how you define ad durations. If you prefer a shorter 15-second ad duration, you can easily adjust it to suit your needs.

When utilizing our Inventory Forecast for the first time, it’s worth noting that it takes around five weeks to activate the data, a standard practice for any forecasting tool in the industry that relies on historical data to provide reliable predictions and meaningful results to help guide your ad strategy.

Forecasts are also available for buyers operating our DSP, AudioMatic, who can leverage the Media Planning tool to gain insights and plan future buys for maximum campaign delivery.

More Content on the Inventory Forecasting is Coming!

• In an upcoming piece, we will discuss some crucial Inventory Forecasting capabilities in more detail. Until then, follow our blog for more platform updates.
• If you are an existing AdsWizz customer, check our knowledge base for more information about Inventory Forecast.
• Visit the Contact Us page if you are not an AdsWizz partner and want to get in touch with us.

by Catalina Culmes, Senior Director of Software Engineering at AdsWizz

The post The Advantages of Accurate Audio Advertising Forecasting for Publishers appeared first on AdsWizz.

On Monday, October 17, and Tuesday, October 18, 2022, Programmatic I/O returned to New York City! AdsWizz joined the other data-driven programmatic leaders, publishers, advertisers, innovators, researchers, and analysts. The event hosted insightful presentations, informative panels, in-depth workshops, and invaluable networking for updates on privacy, the cookieless future, retail media, CTV trends, and much more.

The presence of AdsWizz at Programmatic I/O encompassed exclusive branding during breakfast and networking breaks, a Live Exchange Zone booth, and two AdExchanger Awards nominations.

AdsWizz Receives Two AdExchanger Awards

A special congratulations and thanks to our campaign partners at National Public Radio (NPR) and Carnival Cruise Lines for their partnerships!

Best Use Of Technology By A Publisher

NPR leverages AI Transcription Technology to Steer Brands Clear of Ukraine War Content

Innovation In Audio Advertising

Carnival Cruise Line Drives +24% Brand Awareness Uplift Correlating to On-site Conversions and Trip Bookings

Did You Miss AdsWizz at Programmatic IO New York? 

Want to see us at more upcoming events? Visit our Events page for more information.

We would also love to hear from you. Contact us!

 

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