Confidence in digital advertising comes from control—control over where ads run, how they perform, and whether they align with brand values. As audio advertising surges in popularity, advertisers and agencies seek greater transparency, stronger brand safety measures, and more refined tools to combat fraud and ensure their message reaches the right audience in suitable environments....
Tag: Ad Fraud
Combating the Threat of Fraud in Digital Audio with Invalid Traffic Filtering
The digital audio market continues to show steady growth, with ad spending predicted to hit $5.87 billion this year, an increase of 20% yearly and a nearly 90% jump since 2021. Advertisers aren’t the only ones flocking to audio, though. The dollars they bring with them can draw the attention of bots from both bad...