Audio advertising is revolutionizing how brands connect with audiences. In 2025, this vibrant space continues to inspire marketers to move beyond traditional strategies and embrace its disruptive potential. With digital audio advertising spending in North America projected to hit $8 billion by 2028, the medium’s rapid expansion and influence are undeniable.

This momentum was exemplified at CES 2025, where AdsWizz and SiriusXM Media took center stage, showcasing the transformative potential of digital audio. By unveiling cutting-edge features and sharing groundbreaking insights on multicultural targeting, we’ve set new standards in innovation, engaging brands and publishers eager to thrive in a competitive landscape.

Anne Frisbie on Shaping the Future of Digital Audio

AdsWizz’s Head of Global Business Development, Anne Frisbie, joined host, James Kotecki in the CES Studio to dive into what makes digital audio so impactful today and how AdsWizz is shaping its future.

Check out this video for the full interview

Showcasing AdsWizz Innovations

AdsWizz unveiled innovations in its suite that are revolutionizing digital audio advertising—empowering brands to connect with diverse audiences, optimize programmatic demand, and ensure brand safety. Let’s explore how this cutting-edge adtech is shaping the future!

The Power of Multicultural Targeting

We highlighted the incredible potential of reaching multicultural audiences. Why? Because the impact is undeniable, with $5.6 trillion in spending power in the U.S. ready to be unlocked. 

• 78% of Black podcast listeners are more likely to buy a product advertised on a culturally relevant show
• 45% of Asian American listeners prefer ads that reflect their identity
• 76% of Hispanic listeners feel pride and empowerment when they see positive Latino representation in media

Predictive Audiences, powered by Comscore, revolutionizes multicultural targeting by enabling advanced segmentation rooted in behavioral and cultural relevance. This cutting-edge solution empowers brands to deliver tailored messages that truly resonate with diverse communities. Using privacy-friendly contextual signals, Comscore Predictive Audiences helps brands seamlessly target audiences by focusing on the content where they over-index, rather than relying on traditional identifiers. 

Whether reaching Asian, Black/African American, or Hispanic audiences, this partnership provides future-proof podcast targeting with access to over 300 audience segments across categories such as TV viewership, shopping habits, gaming behavior, location-based insights, and more.

AudioMax: Manage All Programmatic Demand in One Platform

With AudioMax SSP, AdsWizz brings publishers and podcasters a seamless way to take control of their programmatic ad inventory. This cutting-edge, audio-native SSP connects to 80% of global demand sources, consolidating and optimizing deals across DSPs, agency trading desks, and ad exchanges.¹ 

Publishers can maximize efficiency with tools that streamline yield strategies, block unwanted categories, and apply advanced frequency capping to improve the listener experience. Plus, the ability to preview multi-format ad creatives before approval ensures every campaign meets the highest standards. With AudioMax SSP, managing programmatic demand is not a challenge, but an opportunity for growth.

AudioMatic: Plan, Buy, Measure, and Optimize

AdsWizz’s AudioMatic DSP is not just a tool—it’s the ultimate partner for executing effective audio campaigns. Designed for agencies and brands, AudioMatic provides a single platform to plan, buy, measure, and optimize campaigns. From targeting audiences by behavior, language, and genre to leveraging predictive inventory forecasting, AudioMatic DSP ensures advertisers can connect with listeners in the most meaningful way. 

The platform simplifies access to premium inventory, making it easier than ever to deliver high-performing campaigns that align with advertiser goals. AudioMatic DSP takes the guesswork out of digital audio advertising, so advertisers can focus on reaching and engaging audiences.

Brand Safety: Protecting Reputations, One Ad at a Time

At AdsWizz, we understand that where ads appear is just as important as the message they convey. That’s why we also underscored our brand safety tools designed to protect brands from being associated with harmful or misaligned content, safeguarding their integrity and reputation.

Our advanced features allow advertisers to block specific audience categories, publishers, IAB content segments, or topics, ensuring precise alignment with their values and target audiences. With AI transcription technology, advertisers gain deep insights into podcast content, while Invalid Traffic Filtering (IVT), powered by our partnership with HUMAN Security, ensures campaigns reach real people—not bots.

Looking Ahead

At CES 2025, AdsWizz reaffirmed our commitment to shaping the future of digital audio advertising. Through groundbreaking innovations in multicultural targeting, programmatic solutions, and brand safety, we’re empowering brands and publishers to connect with audiences like never before.

• Ready to amplify your audio strategy? Contact us today to discover how our platforms can elevate your campaigns!
• That’s not it! Check out some cool pics from the SiriusXM experience at CES 2025 below!

¹AdsWizz Internal Data as of March 2024.

The post AdsWizz at CES 2025 Recap appeared first on AdsWizz.

What Is Multicultural Targeting in Digital Audio?

Multicultural targeting is an advertising tool and a bridge to authentic relationships with diverse audiences. It enables advertisers to go beyond traditional demographics, using custom audience segments to deliver messages that reflect the culture, passions, and identity of their listeners.

Here’s how it works:

• Custom campaigns: Tailor messages by leveraging data on music genres, content language, and behavioral patterns.
• Trusted networks: Access one of the most diverse networks of premium publishers, ensuring messages reach the right audiences in spaces they trust.
• Predictive personas: Target specific segments, such as “Black/African-American” or “Hispanic,” to refine campaigns and improve relevance.

Why Multicultural Audiences Matter for Advertisers

In today’s diverse media landscape, advertisers have a unique opportunity to connect with multicultural audiences. Studies reveal that 78% of Black podcast listeners are more likely to purchase products advertised on podcasts hosted by Black creators, while 76% of Hispanic listeners feel pride and empowerment from positive media representation. Additionally, 45% of Asian listeners favor brands that feature culturally relevant ads, highlighting the importance of authentic messages in reaching these influential groups.

How AdsWizz Connects Brands with Diverse Audiences

AdsWizz combines advanced targeting capabilities with deep audience insights, allowing advertisers to deliver campaigns that truly connect.

Here’s how:

• Music genres: Target audiences based on their favorite genres, such as hip-hop, pop, or Latin music.
• Content language: Create ads in English, Spanish, or bilingual formats to connect authentically.
• Behavioral data: Align campaigns with passions like sports, cooking, or beauty.
• Predictive personas: Use predefined personas for precise targeting, ensuring relevance.
• Geo-targeting: Optimize reach with census-based data or focus on key urban centers

Top Publishers for Multicultural Campaigns

AdsWizz has formed partnerships with a diverse range of premium publishers, enabling advertisers to connect with audiences in trusted and culturally relevant spaces. From community-focused podcasts to global music platforms, advertisers can leverage powerful tools to amplify their messages across high-impact channels. Notable partners include the Spanish Broadcasting System, Entravision, TelevisaUnivision, SoundCloud, and Audiomack, ensuring a broad and effective reach for brand campaigns.

The Benefits of Multicultural Targeting in Programmatic Audio Ads

Multicultural targeting offers measurable advantages that go beyond impressions:

• Cultural relevance: Show audiences they are understood and celebrated with ads tailored to their identity.
• Enhanced engagement: Ads that feel personal inspire action and loyalty.
• Premium inventory: Access diverse publishers to ensure messages reach the ideal audience.
• Reduced waste: Make impressions count and protect your ad spend with precise targeting.

Why Multicultural Targeting is a Must-Do (Not a Nice-to-Have)

Today’s audiences expect more than generic advertising—they seek authenticity, cultural relevance, and meaningful connections. With AdsWizz’s multicultural targeting, brands can craft campaigns that celebrate diversity, embrace culture, and amplify voices. 

• Ready to elevate your campaigns? Download our Advanced Targeting in Digital Audio Advertising eBook today and discover how to create ads that truly resonate, making every impression count.
• Looking to connect with us directly? Reach out today!

by Eric Loughridge, Associate Director, Global Marketing

The post Engage Diverse Audiences in Digital Audio with Multicultural Targeting appeared first on AdsWizz.

Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America!

Digital audio is a powerful bridge, allowing brands to forge meaningful connections with consumers. Thanks to advances in streaming technology and the meteoric rise of podcasts, audio has transformed into an engaging medium that allows brands to connect with audiences more authentically and relevantly than ever before. Half of podcast listeners report engaging more deeply with a brand’s sound identity than with its visual presence, and 58% consider sound elements more memorable – underscoring audio’s unique ability to foster deeper, lasting engagement.

By embracing immersive, interactive, and personalized audio strategies, brands can shift from passive messaging to rich, two-way conversations that deeply resonate with listeners. This shift goes beyond embracing a new advertising channel – it’s about creating impactful experiences that leave lasting impressions and foster deeper consumer engagement. So, let’s discover how audio innovations are transforming digital marketing and how your brand can harness its full potential.

The post How Audio Innovation is Redefining Brand-Consumer Connections appeared first on AdsWizz.

AdsWizz’s enhanced Second Screen Retargeting goes beyond simply delivering ads—it creates engaging, influential ad experiences. Combining the immersive power of audio ads with the eye-catching appeal of display ads, this cutting-edge solution extends brand reach, makes messages memorable, and delivers tangible, measurable outcomes.

Why Second Screen Retargeting is a Big Deal

Imagine this: A listener hears a captivating audio ad while streaming a favorite playlist. Minutes later, they see a visually striking display ad reinforcing that same message while scrolling through their favorite app. That’s the beauty of second screen retargeting—it meets an audience where they are, across devices and platforms, keeping brand voice top-of-mind.

With AdsWizz’s enhanced solution, you can:

• Double the impact by creating a one-two punch of audio and display ads.
• Leave a lasting impression through reinforced messaging across screens.
• Drive action with personalized, precise retargeting that inspires clicks and conversions.

How Does It Work? Precision Meets Power

We get it—marketing isn’t one-size-fits-all. That’s why our second-screen retargeting provides options to tailor campaigns to advertiser goals. Whether aiming for precision or scale, we’ve got it covered.

• Same device delivery: Keep it personal by targeting users directly on the device where they first heard an audio ad. It’s perfect for maximizing recall.
• Same household delivery: Expand reach by delivering follow-up ads across devices in the same household. It’s a brilliant way to engage a broader audience while staying relevant.

Simplify. Amplify. Protect.

Managing audio with display campaigns has never been easier, or more effective. Here’s how we ensure campaigns shine:

• All-in-one management: Forget juggling multiple platforms. With AdsWizz, everything happens in one place—your single source of truth for campaign management and reporting.
• Actionable insights: Don’t just run campaigns—optimize them. Our unified reporting shows what’s working (and what’s not) so it can be tweaked and adjusted for even better results.
• Safety first: We take brand safety seriously. Our platform blocks ads from appearing in unsafe environments with a vetted list of over tens of thousands of domains. Brand integrity is always protected.

Why Audio Campaigns Deserve This Boost 

Retargeting isn’t just a nice-to-have anymore—it’s essential. Attention spans are shorter than ever, and second-screen retargeting ensures ad messages cut through the clutter.

Still need convincing? Consider this:

• Campaigns using second-screen retargeting have quadrupled the impact of display-only ads. 
• You’ll get a 360° view of performance metrics, from click-through rates to real-time delivery stats.
• It’s a win-win for marketers and customers alike—ads are seen, heard, and remembered.

What Does Enhanced Second Screen Retargeting Mean for You?

Say goodbye to forgettable campaigns. Enhanced second-screen retargeting transforms passive listeners into engaged buyers, making every ad dollar count and delivering results that can be measured. Ready to take your campaigns to the next level? Your audience is listening, and now they’ll be watching, too.

For more details, publishers can explore the AudioServe Knowledge Base, and advertisers can find everything they need in AudioMatic. Not an AdsWizz partner yet? Visit our Contact Us page to learn more.

by Catalin Georgescu, Senior Product Marketing Manager

The post Boost Your Audio Advertising Campaigns with Enhanced Second Screen Retargeting appeared first on AdsWizz.

One standout innovation we cover is location targeting—a strategy that redefines accuracy in audio advertising. By honing in on specific audiences at the perfect time and place, location targeting empowers brands to deliver ads that truly resonate. This cutting-edge approach turns hyper-local advertising from concept to reality, driving real-world impact.

Why Location Targeting is a Game Changer

Location matters. Our surroundings influence our needs, interests, and even our moods. With location targeting, brands can place themselves right at the center of these scenarios, making digital audio ads feel like a natural part of the listener’s environment.

Using advanced geolocation tools is ideal for brands that want to optimize ad spend by focusing on specific audiences at key moments and locations.

How Brands Can Leverage Location Targeting for Maximum Impact

• Events and venues: Targeting listeners around specific points of interest, like stadiums, convention centers, or concert halls, is a win for brands promoting events, merchandise, or nearby dining options. Reach sports fans with exclusive offers as they arrive at the stadium or concert-goers with limited-time merch discounts post-show.
  
• Localized promotions: Running a sale in a particular neighborhood or store? Location targeting lets brands share real-time offers with people nearby, driving foot traffic exactly where you want it. For example, a coffee chain can reach listeners on their morning commute, promoting a breakfast special available only at select local branches.
  
• Tourism and travel: As people explore new places, location targeting allows travel agencies, hotels, or local attractions to highlight nearby experiences. Visitors to a popular tourist destination can hear ads about scenic tours, local events, or cultural spots to check out, creating memorable, actionable moments.
  
• Contextual relevance: Combine location targeting with weather and mood insights for an even more relevant approach. If it’s a rainy day in a specific neighborhood, food delivery apps can reach listeners staying in, while auto service brands can target regions hit by storms with reminders for repairs or checks.
  

Benefits of Location Targeting

• Increased relevance: Targeting specific places allows brands to address the immediate needs and interests of listeners, making ads more effective and memorable.
  
• Cost efficiency: By focusing on key areas, brands can maximize their budget, ensuring that a message reaches the people most likely to take action.
• Enhanced engagement: Listeners are more likely to engage with ads that align with their immediate surroundings or activities, leading to higher recall and conversions.
  

Get Started with Location Targeting

With AdsWizz’s location targeting, brands can connect with audiences where and when it matters most, sharing messages that genuinely resonate. Whether driving foot traffic, packing a local event, or amplifying brand awareness in key areas, location-based digital audio ads are an innovative solution brands need, and they are here to stay as a cornerstone of modern audio advertising.

• Ready to dive more into advanced location targeting? Download our latest eBook on advanced targeting and start planning your next hyper-local campaign with AdsWizz today!
• Have questions or looking to connect with us directly? Reach out today!

by Daniel Einhorn, Senior Manager, Content Marketing

The post Amplify Your Audio Ads with Location Targeting appeared first on AdsWizz.

Why Weather Targeting Works So Well

Weather influences how people feel, make decisions, and ultimately, what they buy. Imagine a rainy day—perfect for a cozy evening at home. Now, picture a sunny day; it’s ideal for shopping, outdoor plans, or grabbing an ice-cold drink. With weather targeting, a brand can match its message to these natural behaviors, reaching people exactly when its product or service is most relevant.

This feature uses live data from trusted sources, updating every 60 minutes for real-time accuracy. Whether it’s rain, snow, high temps, or UV index levels, advertisers can zero in on specific weather conditions, ensuring their campaigns resonate while minimizing wasted ad spend.

How to Use Weather Targeting for Maximum Impact

Weather targeting in digital audio is incredibly versatile:

• Retail and seasonal promotions: Clothing brands can promote winter coats to listeners in cold climates, while summer brands can spotlight swimwear and sunscreen during warm, sunny days.
• Food delivery and convenience services: Delivery apps can reach listeners on rainy or snowy days, reminding them they can enjoy their favorite foods from the comfort of home.
• Home improvement and auto services: Brands offering repairs or maintenance can target audiences after extreme weather, providing timely reminders for storm repairs or car checks.

The Benefits of Weather Targeting in Digital Audio Advertising

Incorporate weather targeting into your digital audio strategy to ensure ads deliver the right message at the perfect moment, offering unique advantages that enhance relevance and engagement:

• Increased relevance: Ads that mirror a listener’s current environment feel more natural and connected.
• Cost efficiency: Targeting specific conditions reduces wasted impressions, meaning ads reach listeners at the right time, boosting conversion rates.
• Higher engagement: Ads that reflect what listeners are experiencing right now have higher engagement, recall, and interaction rates.

Make Your Campaigns Unforgettable with Weather Targeting

Weather targeting takes digital audio ads to the next level by delivering timely, relevant messages that engage listeners when they’re most likely to act. Ready to make your campaigns more impactful and cost-effective? Start using weather targeting today and connect with your audience like never before, rain or shine!

• Download the AdsWizz eBook, Advanced Targeting in Digital Audio Advertising, to discover how it and other advanced strategies can help your campaigns resonate.
• While AdsWizz’s weather targeting is enhancing engagement with contextually relevant messaging, our partnership with data firm NumberEight is transforming audience targeting with ID-less advertising, balancing precision and privacy to deliver innovative podcast solutions. Read more here.
• Do you have more questions and want to connect with us directly? Visit our Contact Us page to learn more.

by Hannah Nardone, Manager, Sales Marketing at SiriusXM Media

The post Supercharge Digital Audio Ads with Weather Targeting appeared first on AdsWizz.

Through a series of engaging panels and dynamic discussions, attendees walked away armed with fresh insights on how to supercharge campaign performance and expand their media strategies.

So, let’s break down each panel discussion and the must-know takeaways that are set to redefine the future of digital audio.

Opening Remarks to Set the Stage for Digital Audio’s Future

Speaker: Ollie Chadwick, AdsWizz, Regional Director, UK & Ireland, AdsWizz

The day began with a welcome from Ollie Chadwick, who outlined AdsWizz’s evolution and its role in shaping the digital audio landscape. He highlighted the steady rise of digital audio adoption in the UK and emphasized the growing importance of programmatic audio, noting its ability to reach audiences more effectively and cost-efficiently compared to traditional media.

Panel 1: Innovation and Testing in Audio

Moderator: Rowan Hamill, UK & Ireland, AdsWizz

• Wayne Bishop, Global Client Lead, Unilever
• Ridhi Jogia, Director AV Implementation, Essence Mediacom
• Alice Baines, Media Planning Business Director, OMD

The first panel, led by Rowan Hamill, examined how innovation is driving digital audio forward. The panelists highlighted the underutilized potential of programmatic audio, noting that despite strong engagement, it still receives limited marketing investment due to budget constraints.

• An underserved market opportunity: Even with digital audio’s rapid growth, brands continue to allocate less investment to it compared to video or social media. This session underscored the opportunity to gain market share by positioning audio as a key medium.
• Barriers to experimentation: Panelists pointed out that rigid budget structures limit opportunities for audio testing. They stressed that greater agency support and education could empower brands to invest confidently in innovative audio strategies.

Panel 2: Beyond Branding for Campaigns

Moderator: Lindsay Lynch, Director of Business Development, International, AdsWizz

• Brandon Lutz, Head of Offline & New Media, Miro 
• Andy Goldsmith, CEO, Adelicious
• Kat Bean, Head of Media, Wake the Bear
• Howard Bareham, Co-Founder, Trisonic

In the second session, moderated by Lindsay Lynch, the focus shifted to how brands can expand podcast advertising beyond traditional branding efforts to drive direct response outcomes. Panelists shared insights on how audio ads can connect with niche audiences and deliver measurable results, making audio a valuable tool for performance-based campaigns.

• Case study – Miro’s success in brand awareness: Brandon Lutz from Miro shared their recent experience using audio ads to drive an increase in brand awareness among key decision-makers in UX, marketing, and engineering roles. This case study illustrated how podcasts effectively communicate brand stories to targeted, high-intent audiences without requiring host-read formats.
• Diverse use cases for audio: Panelists discussed how brands can utilize data-driven audio ads for various objectives, from lead generation to customer acquisition. They emphasized the flexibility of programmatic audio to adapt to specific campaign goals, including B2B and B2C contexts.

Panel 3: Digital Audio in the Wider Media Mix

Moderator: Ollie Chadwick, AdsWizz, Regional Director, UK & Ireland, AdsWizz

• Thomas Balaam, Audio Trading Director, Mindshare UK
• Michael Bayston, VP Adtech Solutions, Acast
• Isobel Langley, Head of Agency, GroupM Nexus
• Patrick Dolan, Head of Audio & Display, the7stars

The final session explored how digital audio enhances multi-channel campaigns, with Ollie Chadwick leading a discussion on its role in broader media strategies.

• Audio as an amplifier: Panelists emphasized audio’s role as an amplifier, especially when paired with visual media like connected TV (CTV). The conversation touched on how combining programmatic audio with digital video can result in higher engagement and brand recall.
• Audience-driven strategy: Audio allows brands to reach audiences throughout the day across various touchpoints—whether during a morning jog, while commuting, or as they wind down in the evening. This flexibility makes audio a powerful tool for reaching consumers at different points in their journey.
• A cost-effective channel: With a lower CPM than many visual formats, audio offers a cost-effective way to increase reach and frequency within broader campaigns. This point resonated strongly with attendees, showcasing audio as a valuable channel in an increasingly budget-conscious media landscape.
• Digital audio’s versatility: Digital audio’s adaptability makes it an ideal complement to traditional media, providing unique advantages for brands aiming to diversify their media spend while engaging audiences in more immersive and meaningful ways.

Skip Ahead with AdsWizz

Audio Days London brought together digital audio’s leading voices and highlighted AdsWizz’s role in driving the digital audio industry forward and empowering brands to reach new heights.

Stay tuned for updates on our next Audio Days event, or contact us today if you wish to advance your audio strategy!

by Aimi Knowling, Senior Manager, Sales Marketing

The post Audio Days London Recap appeared first on AdsWizz.

Key Insights from this Episode

Privacy by Design: Redefining Audience Engagement

With growing privacy regulations, the industry faces an urgent need for alternative ways to understand audiences. Emma explained that NumberEight’s approach is rooted in “privacy by design,” shifting from traditional identifiers (IDs) to cohort-level targeting that respects user anonymity. This strategy is integrated across all of NumberEight’s solutions, including affinity audiences, which provides demographic data at scale for podcasting; advanced behavioral, which uses mobile sensory information to create a dynamic picture of user preferences and habits; and contextual data, which helps understand the digital environment users are in.

“We’re moving away from one-to-one identifiers and adopting a more fluid approach to audience engagement,” Emma shared, underscoring the need for scalable, privacy-friendly methods that remain flexible even as regulatory landscapes evolve.

Live Moments: Real-Time Targeting Based on User Behaviors

Emma introduced the idea of live moments—data points representing what users do in real-time, whether they’re commuting, relaxing at home, or working out. By analyzing these signals, advertisers can deliver more relevant, timely ads that align with users’ current needs and state of mind, creating what she describes as “right message, right moment” advertising.

This approach is particularly potent in digital audio and podcasting, where listeners are often in environments conducive to focused engagement. For example, automotive brands have leveraged in-vehicle life moments to reach users while they’re on the road, resonating with listeners during moments of receptivity.

A Privacy-First Future is Possible—But There’s Work to Do

As Emma noted, the conversation around privacy-centric advertising is well underway, where leading marketers and technologists converge. However, widespread adoption is still in its early stages, and brands are just beginning to feel comfortable making the shift.

One major barrier is the FOMU effect Emma describes—not the typical fear of missing out, but the “fear of messing up”. With so much at stake, brands are hesitant to risk experimenting with unproven techniques, even though the alternative is missing out on innovative privacy-first solutions. Emma suggests that rather than investing in a single approach, brands should diversify their solutions and test various models to reduce reliance on outdated identifiers.

Why Podcasts Are Digital’s ‘Next Big Thing’ in Ad Spend

Despite the rapid growth in podcast consumption, ad spending in this format has not yet matched its rising listenership. However, podcasts are on the brink of revolutionizing ad spend, especially as they adopt more standardization in data availability, activation, and reporting. Emma noted that once podcasts can offer a similar ease of activation as other digital media, the gap between audience growth and ad spend will likely close.

Combining Data and Storytelling to Create Deeper Connections

Beyond the technical aspects of data targeting, Emma emphasizes the importance of storytelling. At NumberEight, the team is constantly looking for ways to harness behavioral, affinity, and contextual data to tell stories that resonate with audiences on a human level. By leveraging deterministic data—data that is live, accurate, and reflective of real-world behavior—advertisers can create authentic connections that evolve with the listener’s journey.

“Data is an art,” Emma reflected, underscoring the value of approaching data not just as a series of points, but as elements of a broader narrative that speaks directly to each user’s unique experiences and preferences.

Building a Multi-Channel, Diversified Data Strategy

Emma recommends that advertisers move away from relying on any single solution, advocating instead for a multi-channel approach that integrates ID-based and ID-less data sources. By building a waterfall structure where various data types work together, brands can future-proof their advertising strategies against potential changes in data availability or regulatory compliance. This approach allows brands to adapt to fluctuations, ensuring that as some data types phase out or become restricted, others can fill the gap. 

Cross-Channel Learning and Behavioral Targeting

Emma outlined her vision for NumberEight’s ongoing work in cross-channel learning, where insights from one platform—like gaming or streaming—are applied to enhance targeting on another, such as digital audio. This cross-pollination of data insights enables more refined and effective targeting, helping advertisers get the most out of their ad spend by sharing new insights across all their channels. In a market where media consumption is increasingly diverse, leveraging data across platforms is essential for advertisers to reach audiences wherever they may be listening, watching, or engaging.

A Path Forward with Privacy and Performance in Harmony

The journey toward a more privacy-friendly future in digital audio is full of opportunity but requires bold innovation and adaptability. By embracing ID-less targeting, weaving in compelling storytelling, and harnessing cross-channel insights, brands can build genuine connections—without compromising user trust. The time to act is now because the brands that dare to innovate will lead the way.

Tune-In For More AdsWizz Updates

• Discover how AdsWizz’s partnership with NumberEight brings cutting-edge, privacy-compliant targeting to podcast advertising.
• Tune into Frequency: The Official AdsWizz Podcast to see how AdsWizz is redefining audio advertising.
• Reach out to us today to amplify your podcast advertising, reach more listeners, and drive results!

The post Redefining Data Privacy in Digital Audio with Emma Raz from NumberEight appeared first on AdsWizz.

To address this, AdsWizz is proud to announce cutting-edge enhancements to its podcast advertising capabilities through a partnership with pioneering ID-less data firm NumberEight. These advancements will enable highly targeted, privacy-compliant ads that redefine how advertisers connect with podcast audiences.

Why This Partnership Matters

Traditional podcast advertising relies heavily on IP-based or authenticated traffic data, leading to privacy challenges and limitations in demographic accuracy. While IP addresses can match household-level data, they are unreliable for individual-specific insights, such as age or gender. NumberEight addresses this with a privacy-friendly, ID-less approach that uses anonymized contextual data and machine learning to deliver precise demographic insights free from exchanging personally identifiable information (PII) or compromising personal privacy.

“As privacy standards evolve, our partnership with NumberEight allows us to redefine how advertisers connect with audiences—balancing precision and privacy,” says Anne Frisbie, SVP of Global Business Development at AdsWizz. “This collaboration sets a new standard for improved audience engagement in podcast advertising.”

How It Works (and Why It’s Better than the Rest)

NumberEight’s solution utilizes RSS feed data from publishers, predicting audience demographics without relying on traditional identity signals. Instead, NumberEight uses anonymized first-party data sources from direct integrations with apps, census datasets, and data modeling. This privacy-friendly approach leverages machine learning to safeguard user privacy while providing reliable insights—ensuring that advertisers can effectively reach the right audiences at scale without geographical constraints.

Key Benefits

• Advertisers – Reach new podcast audience segments with unprecedented scale, enhancing campaign impact and precision while maintaining privacy compliance.
• Publishers and Inventory Sellers – Increase monetization by integrating enhanced demographic data, boosting the value of podcast inventory across platforms like AudioMax and AudioServe.
• Podcast Networks – Boost programmatic sales and make inventory more appealing to advertisers by offering comprehensive demographic insights, all while adhering to strict privacy standards.

Seamless Integration with AdsWizz Platforms

NumberEight’s technology is fully integrated with our real-time data aggregation and enrichment solution called Sonar Demographics, available in the AdsWizz product suite, including AudioServe Campaign Manager, AudioMatic DSP, AudioMax SSP, and Simplecast by AdsWizz (Professional Tier). This seamless integration means that podcast content creators, resellers, and advertisers can effortlessly access demographic insights without additional implementation.

Abhishek Sen, CEO & Co-Founder at NumberEight, says: “Podcast advertising has been notoriously difficult for a long time – platform fragmentation, lack of reliable and scalable targeting data, privacy regulations, and more. This partnership with AdsWizz finally tilts this balance by leveraging the latest in cross-domain AI to give advertisers the ability to deliver highly personalized messages while upholding the highest standards of privacy and compliance.”

Shaping the Future of Podcast Advertising with Privacy-Friendly Innovation

By filling the gaps in PII and focusing on anonymized contextual data, AdsWizz and NumberEight are setting a new standard for podcast advertising—enabling effective audience targeting while adhering to privacy standards.

Ready to elevate your podcast advertising, expand reach, and boost performance? Contact us today to get started!

If you’re an existing customer, check our AdsWizz knowledge base for more details.

The post Maximize Reach and Privacy with AdsWizz and NumberEight appeared first on AdsWizz.

Programmatic I/O 2024 in New York highlighted various trends in digital advertising, including rising privacy regulations, tighter tracking restrictions, media fragmentation, declining engagement, and complex systems driven by vanity metrics. To offset these challenges, the event stressed the need for attention-grabbing strategies, greater transparency, supply chain optimization, and the growing role of AI. Reflecting on these discussions, here are key areas where digital audio ads are uniquely positioned to address these obstacles and shape the future of digital advertising.

Tackling Media Fragmentation and Attention Fatigue

One key theme was the growing fragmentation of media channels, making it more challenging than ever for advertisers to reach consumers. Audio platforms like podcasts and streaming services cut through the noise by offering an immersive space for listeners to genuinely tune in. In a world overflowing with visual ads, audio delivers messages in a more personal, less disruptive way—whether the audience is driving, working out, or juggling tasks.

Programmatic audio fits effortlessly into cross-channel strategies, becoming a secret weapon for campaign success. For example, by harnessing first-party data, retargeting, and ad-capping, brands can align their audio ads with other digital messaging to keep things consistent and avoid redundancy pitfalls.

Automation: Simplifying Digital Advertising

Automation and efficiency were prominent topics at this year’s conference, and yes, audio solutions are transforming this part of the industry as well. Once difficult to scale due to their host-read format, podcast ads now combine the personal touch of a host’s voice with the reach of programmatic buying. 

Today’s audio innovations make it easier to launch campaigns quickly, maintain authenticity, and integrate into broader media strategies. Additionally, greater supply chain transparency and adherence to industry standards are streamlining the ecosystem, cutting costs, and boosting performance, addressing the complex challenges advertisers face today.

First-Party Data and Privacy: Audio’s Unique Advantage

The shift to first-party data and privacy-focused signals is reshaping digital advertising, and digital audio is ready to thrive. By tapping into first-party data, audio delivers targeted ads tailored to podcast topics or music genres, aligning with the industry’s evolving standards. With advanced targeting, brands can craft personalized messages based on listener behavior—without intrusive tracking.

Comscore Predictive Audiences goes further, offering a cutting-edge, cookie-free solution that unlocks over 300 audience segments, from TV habits to location-based activities. Paired with AdsWizz AI Transcription Technology, it ensures accurate targeting, even when signals are limited.

Cultivating emotional connections with listeners can coexist with protecting online users’ privacy. Mood targeting allows brands to connect more effectively with audiences by using privacy-conscious contextual signals, reaching them with music that aligns with the listener’s current mood. By placing ads between songs that match the mood of the music, brands can deliver more relevant messages, creating a more emotionally resonant and contextually meaningful advertising experience for listeners.

Optimization and Efficiency: Audio Adtech’s Competitive Edge

One of the key takeaways from the conference was the need for greater efficiency in programmatic ad buying, an area where audio adtech excels.

Dynamic ad insertion (DAI) enables precise, real-time ad placement, ensuring contextually relevant messages that boost user engagement and minimize wasted ad spend by targeting the right audience. This personalized approach benefits marketers, podcast producers, and streaming publishers by boosting engagement, increasing revenue, and addressing the growing need for more precise brand safety measures.

Cross-Channel Synergies: Audio’s Role in Holistic Measurement

Cross-channel measurement also took center stage, emphasizing the need to unify fragmented data across platforms.

Digital audio, especially podcasts, plays a vital role in this effort. Audio performs well on its own and amplifies the impact of other media, such as Connected TV (CTV) and social media. Research shows that combining podcast ads with CTV boosts brand recall and message association. Tools like AudioPixel further enhance this dynamic by tracking listener behavior and connecting podcast ad exposure to actions like website visits or purchases, making audio a crucial part of today’s integrated advertising strategies.

Enhancing Creativity with AI in Audio

Generative AI emerged as a prominent topic at the summit, and there was plenty of buzz about its power to transform creativity in advertising.

Audio is already ahead of the curve, thanks to synthetic voice technology that lets brands quickly produce personalized, scalable, and contextually relevant ads. With Synthetic Voice Ads now available on AudioGO and expanding across the AdsWizz platform, advertisers can easily create customizable voiceovers, making unlimited tweaks or script changes without missing a beat. This innovation reflects our commitment to pushing the boundaries of audio tech, with even more AI-driven tools on the horizon to supercharge the platform.

Audio Advertising is Leading the Charge

Audio advertising is poised to meet the industry challenges facing digital media presented at Programmatic I/O 2024 with its engaging, targeted, and flexible approach in a privacy-friendly way. As media fragments and capturing attention grows tougher, audio provides brands with a powerful way to connect. Focused on simplicity, efficiency, and creativity, it’s a future-ready channel in the digital landscape.

In 2025, don’t just keep up—lead the way. Invest in audio adtech now for a competitive edge and stronger audience connections. Contact us today to explore the benefits!

by Catalin Georgescu, Senior Product Marketing Manager

The post Insights from Programmatic I/O 2024 appeared first on AdsWizz.