Locked On Podcast Network, Inc. (“Locked On”) and AdsWizz Inc. (“AdsWizz”), the technology engine powering the monetization of audio content around the world and a subsidiary of SiriusXM, today announced a new agreement for AdsWizz to sell Locked On’s podcast advertising inventory in North America. Through 2026, AdsWizz will serve as the exclusive seller of programmatic network sales for advertisers seeking to reach Locked On’s passionate local sports fans, in addition to Locked On’s own direct sales with unique integration and activation capabilities.
SiriusXM Media, the advertising arm of SiriusXM, will sell Locked On inventory through its new sports collection—inclusive of SiriusXM sports content (the official representative of six leagues), NBC Sports, and select sports podcasts in the SiriusXM Podcast Network. Through SiriusXM Media’s sports collection, advertisers can seamlessly align with sports content or specific leagues (such as the NFL, NBA, MLB, and college sports) through SiriusXM Media’s contextual targeting data and programmatic capabilities. This will allow brands to access inventory across Locked On and Locked On’s sub-networks dedicated to various sports leagues. Locked On includes more than 200 sports podcasts with daily episodes dedicated to NFL, NBA, MLB, and NHL teams, as well as over 60 prominent colleges and major college conferences.
Locked On’s lineup of hosts, team experts and insiders reach passionate local sports fans at national scale with daily team podcasts featuring the insights, analysis, and interviews avid fans crave. Last year, Locked On is reported to have delivered 300 million audio downloads and video views to avid sports fans.
This new relationship will enable advertisers and brands to tap into this growing and passionate fandom of sports listeners and purchase Locked On’s advertising inventory programmatically through SiriusXM Media and AdsWizz’s Podcast Marketplace.
To learn more about how AdsWizz can support your podcast monetization needs, reach out now.
