Bianca Stanescu, Director of Product Marketing at AdsWizz, takes a deep-dive into the possibilities in audio advertising - from smart speakers to AI capabilities.
Audio advertising has undergone a remarkable transformation, evolving from static broadcasts to the sophisticated digital platforms we use today. In the early days, radio was a one-way street, where ads were broadcast to a captive audience with limited feedback. Fast-forward to the digital era, and we see a dramatic shift with the advent of digital radio and smart speakers. This technological leap not only revolutionized how we consume audio but also turned it into a dynamic and engaging environment for advertisers.
