Audio advertising is moving faster than ever, and the brands that embrace these changes are the ones seeing the biggest wins. With the rise of audio adtech, advertisers have more tools than ever to connect with audiences in impactful ways. With all this innovation, where should advertisers focus, what trends are shaping digital audio, and...
The first day of the AdsWizz Global Publishers Summit showcased digital audio’s rapid growth and the power of collaboration in driving monetization. Industry leaders examined key trends shaping 2025, from enhanced ad optimization to programmatic expansion and first-party data strategies. The summit delivered a clear message: Innovation and partnerships are essential to unlocking digital audio’s...
Day 2 of the AdsWizz Global Publisher Summit focused on refining measurement and customer success. Experts tackled media mix modeling, fair valuation of audio, and collaboration to drive growth. The takeaway? Audio’s impact is growing, and the industry is doubling down on data-driven strategies. Adtech Unplugged: Straight from the AdsWizz Product Experts The AdsWizz product...
Gretchen Smith, VP of Media at Ad Results Media, recently offered a front-row view into the rapidly evolving world of podcast advertising in a candid and insightful interview at Podcast Movement 2024. With her finger on the pulse of the industry, Gretchen shared a unique perspective on the challenges brands face and the opportunities waiting...
In a recent interview I conducted with my colleague Dave Sosson, Senior Manager of Business Development, Programmatic Demand at AdsWizz, Dave discussed the challenges, technological advancements, and strategic insights shaping the audio advertising industry. Dave’s experience spans five years in digital audio and fifteen years before that in roles across programmatic video, gaming, and integrated...
At Podcast Movement 2023, Gretchen Smith, Vice President of Media at Ad Results Media, sat down with Justine Benjamin, Head of Global Marketing at AdsWizz and Simplecast, to discuss the business of podcast advertising. A Texan by Birth. A Podcast Enthusiast by Choice Gretchen Smith has an unwavering passion for podcast advertising and its remarkable ability to forge...