Picture this scenario: A surprise bonus episode throws a publisher into a flurry as they prepare to book new advertising campaigns for their podcast series. Concerned about their ad inventory misaligning with the future traffic data, they turn to AdsWizz’s Inventory Forecast Manual Adjustments. With a few clicks, the publisher seamlessly adjusts their total inventory,...
Category: Tech Blog
Product updates and blog.
Enriching the Listener Experience with Ad Quality Controls
As audio advertising continues to grow, publishers and marketers need effective tools to maintain brand safety and align ad content with their audience. In 2022, a Mediaocean report surveyed over 600 leaders in media providers, advertising agencies, and tech companies. It revealed that 40% of respondents anticipated an increase in brand safety concerns for 2023....
Automated Host-Read Ads Are Redefining Podcast Advertising
Podcasts have evolved as a disruptive force in today’s media landscape, capturing audiences from the comfort of their headphones. Millions of listeners are not only engaged with the content, but they also put their trust in the hands of the hosts and their suggestions — from which gadget to buy to where to grab the...
Combating the Threat of Fraud in Digital Audio with Invalid Traffic Filtering
The digital audio market continues to show steady growth, with ad spending predicted to hit $5.87 billion this year, an increase of 20% yearly and a nearly 90% jump since 2021. Advertisers aren’t the only ones flocking to audio, though. The dollars they bring with them can draw the attention of bots from both bad...
Navigating Identity and Privacy Concerns in Audio Advertising
Digital advertising faces an identity crisis due to evolving consumer preferences and privacy regulations, audio advertising included. Today’s marketers will need to balance effective targeting, personalization, and measurement with consumer privacy choices and changing legislation and platform policies. The industry is seeing third-party data and deterministic identity-based targeting face the most challenges amidst growing privacy...
How to Maximize Audio Campaign Efficiency with Predictive Pacing
Envision a smart system that checks past trends to predict what will happen in the future and then applies that information to constantly adjust the ad delivery and steer the campaign to its ultimate goal. With Predictive Pacing, publishers and resellers can ensure audio ads are delivered optimally by a data-powered engine that switches gears...
The Power of Dynamic Ad Insertion
Did you know that the average consumer encounters up to 10,000 ads in a single day? With such information overload, the key to standing out lies in creating compelling messages and in delivering these messages to the right audience at the right moment. So, how can brands guarantee that their ads hit the mark? The...
The Advantages of Accurate Audio Advertising Forecasting for Publishers
Inventory Forecasting in audio advertising involves predicting the availability and demand of ad slots or impressions in the future, typically over a specified period. This capability helps publishers, buyers, and ad networks optimize their ad strategies and allocate resources more effectively. As an audio publisher selling your inventory directly, Forecasting is a critical tool offering...
Market Operator Console – An Overview
Being a Market Operator has benefits but comes with significant responsibility, especially when working with publishers of different sizes, custom agreements, and margins. As a reseller, it is crucial to have access to tools that enable increased visibility and manage your contracts with publishers to obtain the insights you need. What is the Market Operator...
Voice Ads, a Primer for Publishers
The audio advertising space is undergoing a boom, and the need for innovative and interactive audio experiences that captivate and engage listeners has never been more critical. One of the most innovative ways for brands to engage audiences is through the widespread consumer adoption of voice assistants. 62% of Americans 18+ use a voice assistant on...