Data strongly emphasizes how emotional connections significantly impact customer loyalty and advocacy; as per a 2019 survey conducted by Motista, customers who share an emotional bond with a brand exhibit a threefold increase in lifetime value and a 71% higher likelihood of recommending that brand to others. Similarly, Kantar found a strong correlation between enjoying...
Picture this scenario: A surprise bonus episode throws a publisher into a flurry as they prepare to book new advertising campaigns for their podcast series. Concerned about their ad inventory misaligning with the future traffic data, they turn to AdsWizz’s Inventory Forecast Manual Adjustments. With a few clicks, the publisher seamlessly adjusts their total inventory,...
As audio advertising continues to grow, publishers and marketers need effective tools to maintain brand safety and align ad content with their audience. In 2022, a Mediaocean report surveyed over 600 leaders in media providers, advertising agencies, and tech companies. It revealed that 40% of respondents anticipated an increase in brand safety concerns for 2023....
Podcasts have evolved as a disruptive force in today’s media landscape, capturing audiences from the comfort of their headphones. Millions of listeners are not only engaged with the content, but they also put their trust in the hands of the hosts and their suggestions—from which gadget to buy to where to grab the best tacos...
Digital advertising faces an identity crisis due to evolving consumer preferences and privacy regulations, audio advertising included. Today’s marketers will need to balance effective targeting, personalization, and measurement with consumer privacy choices and changing legislation and platform policies. The industry is seeing third-party data and deterministic identity-based targeting face the most challenges amidst growing privacy...
Inventory Forecasting in audio advertising involves predicting the availability and demand of ad slots or impressions in the future, typically over a specified period. This capability helps publishers, buyers, and ad networks optimize their ad strategies and allocate resources more effectively. As an audio publisher selling your inventory directly, Forecasting is a critical tool offering...
SiriusXM and media measurement firm Comscore have agreed to bring the latter’s cookie-free targeting tool, Comscore Predictive Audiences, to the audio company’s podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue. The deal will let marketers target their audio ads at hundreds...
READ THE FRENCH PRESS RELEASE | READ THE GERMAN PRESS RELEASE New premium publishers and programmatic audio inventory bundles are now available for buyers to reach audiences in UK, France, and Germany London, UK – May 24, 2022 – AdsWizz today announced the expansion of the AdsWizz Audio Marketplace in select European countries. The...
LIRE LE COMMUNIQUÉ DE PRESSE EN ANGLAIS | LIRE LE COMMUNIQUÉ DE PRESSE ALLEMAND L’extension englobe de nouveaux éditeurs de premier plan ainsi que de nouveaux packs d’inventaire accessibles aux acheteurs programmatiques en France, au Royaume-Uni et en Allemagne Paris, France — le 24 mai 2022 – AdsWizz a annoncé aujourd’hui l’extension de sa...
LESEN SIE DIE ENGLISCHE PRESSEMITTEILUNG | LESEN SIE DIE FRANZÖSISCHE PRESSEMITTEILUNG Werbetreibende in Deutschland, Frankreich und Großbritannien können ab sofort qualitativ hochwertige Zielgruppen effizient und at scale mit digitaler Audiowerbung erreichen. Berlin, Deutschland – 24. Mai 2022 – AdsWizz hat heute die Erweiterung seines European Programmatic Audio Marketplace bekanntgegeben. Dies erleichtert den Einkauf von...