By Garrison Dua, VP Demand, North America. Digital audio consumption has steadily risen over the last 10 years. There were 7.9 million music subscribers in 2014; this figure eclipsed 82 million in 2021, according to Statista. Weekly digital audio listenership has increased by over 38 percent in the past decade, with an audience of 192 million,...
AdsWizz Inc, the global leader in digital audio and podcast technology solutions, has announced its success in helping Mustard.co.uk, the British motor insurance comparison website, to increase purchase intent and brand awareness by utilising AdsWizz’s Dynamic Creative Optimisation (DCO) technology for the first time in the UK. The AdsWizz DCO feature enables brands to connect at...
From podcasting to playlists, audio streaming has witnessed exponential growth in recent years and shows no signs of slowing down. Global streaming subscribers are expected to hit 1.3 billion by 2030, creating a significant opportunity for advertisers to reach a wide variety of audiences, crossing demographics and markets. As global ad spend in audio looks set to...
Check out this article by Rowan Hamill, Director of Business Development, UK. 'Diversity' is the buzzword of the 21st century workplace. Employees are demanding more from their companies - 71% of people acknowledge that they want to work for businesses that value diversity. Companies across the country are pouring money into their Diversity, Equity & Inclusion (DEI)...
“Brands can’t afford the risk of a spray and pray approach to campaigns”: 25 marketers on the outlook for adspend After the news that adspend forecasts are downgraded for this year and next, marketers reflect on the need to embrace emerging technologies and measure and account for every penny of spend, while making sure they...
Check out this byline by Zac Pinkham, VP of Demand, Europe! Audio is booming, and the stats prove its effectiveness in advertising. So why does adspend continue to be diverted towards more traditional channels? Audio advertising first took to the airwaves in 1922 when AT&T, America’s leading telecoms company, paid for the first original radio ad....
Check out this byline by Garrison Dua, VP of Demand, North America! As new ad formats let listeners interact with their devices, allowing brands to measure this engagement in real-time, the correlation between the listener ad engagement and the time of exposure to have the most impact becomes more evident. From smart speakers to mobile...
SCA has announced its agreement with AdsWizz to exclusively represent the ad inventory of select Stitcher and SiriusXM podcasts in Australia through SCA’s LiSTNR app and other podcast listening platforms. AdsWizz’s audio advertising technology, combined with SCA’s media sales, is expected to streamline podcast inventory connections, making Stitcher and SiriusXM’s content more easily accessible to...
The digital audio monetization platform AdsWizz is adding some more Spanish-language content to its lineup thanks to a deal with the Hispanic-targeted radio group Spanish Broadcasting System. Under the deal, AdsWizz becomes the exclusive programmatic sales representative for SBS audio inventory in the U.S.The broadcaster will also migrate onto AdsWizz’s technology stack. That will allow...
Check out this byline by Garrison Dua, VP of Demand, North America! Brand marketers and advertisers are seeing tremendous growth in podcasts globally and want to scale their investments, but they are increasingly concerned their messages could become associated with programs and content not aligned with their brands. Today’s advertisers are operating in a market...