AdsWizz’s enhanced Second Screen Retargeting goes beyond simply delivering ads—it creates engaging, influential ad experiences. Combining the immersive power of audio ads with the eye-catching appeal of display ads, this cutting-edge solution extends brand reach, makes messages memorable, and delivers tangible, measurable outcomes.

Why Second Screen Retargeting is a Big Deal

Imagine this: A listener hears a captivating audio ad while streaming a favorite playlist. Minutes later, they see a visually striking display ad reinforcing that same message while scrolling through their favorite app. That’s the beauty of second screen retargeting—it meets an audience where they are, across devices and platforms, keeping brand voice top-of-mind.

With AdsWizz’s enhanced solution, you can:

• Double the impact by creating a one-two punch of audio and display ads.
• Leave a lasting impression through reinforced messaging across screens.
• Drive action with personalized, precise retargeting that inspires clicks and conversions.

How Does It Work? Precision Meets Power

We get it—marketing isn’t one-size-fits-all. That’s why our second-screen retargeting provides options to tailor campaigns to advertiser goals. Whether aiming for precision or scale, we’ve got it covered.

• Same device delivery: Keep it personal by targeting users directly on the device where they first heard an audio ad. It’s perfect for maximizing recall.
• Same household delivery: Expand reach by delivering follow-up ads across devices in the same household. It’s a brilliant way to engage a broader audience while staying relevant.

Simplify. Amplify. Protect.

Managing audio with display campaigns has never been easier, or more effective. Here’s how we ensure campaigns shine:

• All-in-one management: Forget juggling multiple platforms. With AdsWizz, everything happens in one place—your single source of truth for campaign management and reporting.
• Actionable insights: Don’t just run campaigns—optimize them. Our unified reporting shows what’s working (and what’s not) so it can be tweaked and adjusted for even better results.
• Safety first: We take brand safety seriously. Our platform blocks ads from appearing in unsafe environments with a vetted list of over tens of thousands of domains. Brand integrity is always protected.

Why Audio Campaigns Deserve This Boost 

Retargeting isn’t just a nice-to-have anymore—it’s essential. Attention spans are shorter than ever, and second-screen retargeting ensures ad messages cut through the clutter.

Still need convincing? Consider this:

• Campaigns using second-screen retargeting have quadrupled the impact of display-only ads. 
• You’ll get a 360° view of performance metrics, from click-through rates to real-time delivery stats.
• It’s a win-win for marketers and customers alike—ads are seen, heard, and remembered.

What Does Enhanced Second Screen Retargeting Mean for You?

Say goodbye to forgettable campaigns. Enhanced second-screen retargeting transforms passive listeners into engaged buyers, making every ad dollar count and delivering results that can be measured. Ready to take your campaigns to the next level? Your audience is listening, and now they’ll be watching, too.

For more details, publishers can explore the AudioServe Knowledge Base, and advertisers can find everything they need in AudioMatic. Not an AdsWizz partner yet? Visit our Contact Us page to learn more.

by Catalin Georgescu, Senior Product Marketing Manager

The post Boost Your Audio Advertising Campaigns with Enhanced Second Screen Retargeting appeared first on AdsWizz.

Why Weather Targeting Works So Well

Weather influences how people feel, make decisions, and ultimately, what they buy. Imagine a rainy day—perfect for a cozy evening at home. Now, picture a sunny day; it’s ideal for shopping, outdoor plans, or grabbing an ice-cold drink. With weather targeting, a brand can match its message to these natural behaviors, reaching people exactly when its product or service is most relevant.

This feature uses live data from trusted sources, updating every 60 minutes for real-time accuracy. Whether it’s rain, snow, high temps, or UV index levels, advertisers can zero in on specific weather conditions, ensuring their campaigns resonate while minimizing wasted ad spend.

How to Use Weather Targeting for Maximum Impact

Weather targeting in digital audio is incredibly versatile:

• Retail and seasonal promotions: Clothing brands can promote winter coats to listeners in cold climates, while summer brands can spotlight swimwear and sunscreen during warm, sunny days.
• Food delivery and convenience services: Delivery apps can reach listeners on rainy or snowy days, reminding them they can enjoy their favorite foods from the comfort of home.
• Home improvement and auto services: Brands offering repairs or maintenance can target audiences after extreme weather, providing timely reminders for storm repairs or car checks.

The Benefits of Weather Targeting in Digital Audio Advertising

Incorporate weather targeting into your digital audio strategy to ensure ads deliver the right message at the perfect moment, offering unique advantages that enhance relevance and engagement:

• Increased relevance: Ads that mirror a listener’s current environment feel more natural and connected.
• Cost efficiency: Targeting specific conditions reduces wasted impressions, meaning ads reach listeners at the right time, boosting conversion rates.
• Higher engagement: Ads that reflect what listeners are experiencing right now have higher engagement, recall, and interaction rates.

Make Your Campaigns Unforgettable with Weather Targeting

Weather targeting takes digital audio ads to the next level by delivering timely, relevant messages that engage listeners when they’re most likely to act. Ready to make your campaigns more impactful and cost-effective? Start using weather targeting today and connect with your audience like never before, rain or shine!

• Download the AdsWizz eBook, Advanced Targeting in Digital Audio Advertising, to discover how it and other advanced strategies can help your campaigns resonate.
• While AdsWizz’s weather targeting is enhancing engagement with contextually relevant messaging, our partnership with data firm NumberEight is transforming audience targeting with ID-less advertising, balancing precision and privacy to deliver innovative podcast solutions. Read more here.
• Do you have more questions and want to connect with us directly? Visit our Contact Us page to learn more.

by Hannah Nardone, Manager, Sales Marketing at SiriusXM Media

The post Supercharge Digital Audio Ads with Weather Targeting appeared first on AdsWizz.