As outlined in The State of Audio Adtech Report 2025, digital audio advertising offers so much more than placing ads in a linear stream. It’s about meeting listeners where they are through podcasts, music streaming, gaming, and even social media to create cohesive, multi-platform experiences that resonate.

Why Publishers and Advertisers Need to Go Omnichannel

With 31% of weekly podcast listeners tuning in via YouTube, it’s clear that audiences are consuming content across channels. In fact, 84% of Gen Z podcast listeners prefer podcasts with a video component, and 45% seek additional content from hosts on YouTube and social media, according to a SiriusXM Media Podsurvey User Study. Consumers now crave deeper connections and richer storytelling, making cross-platform engagement essential.

For brands, this shift is an opportunity. By blending audio with video, social media, and interactive elements, advertisers and publishers can create engaging, multi-dimensional experiences. The key is to connect with audiences in ways that resonate, using dynamic ads, hybrid formats, and interactive storytelling to capture attention across platforms.

Additionally, contextual targeting enables brands to reach listeners in the most relevant moments—whether they’re tuning in to a workout playlist, an industry-specific podcast, or a news briefing—maximizing the impact of ads and driving deeper engagement.

To thrive, brands must think bigger, adapt faster, and embrace new engagement strategies. Those that do will foster deeper connections, drive greater loyalty, and stay ahead of the competition. As audiences continue to demand richer, more interactive experiences, publishers and advertisers must move beyond traditional approaches—actively integrating new strategies and technologies to stay ahead.

Adapting to the New Audio Ad Landscape

To capitalize on these opportunities and adapt to evolving audience behaviors, brands and advertisers must embrace strategies that align with omnichannel consumption trends. By leveraging innovative tools, they can create personalized, immersive campaigns that genuinely resonate with today’s consumers—driving deeper engagement and delivering measurable results.

Key innovations unlocking new opportunities:

• Second screen retargeting: Reinforce your audio messages. Second Screen Retargeting combines the power of audio with display advertising, ensuring that listeners who hear an ad receive a follow-up visual ad on the web within two days. In a campaign AdsWizz ran with MedExpress, Second Screen Retargeting helped achieve a 0.63% click-through rate (CTR), a 37% increase compared to the industry average, leading to over 1.2 million second-screen impressions.
• AudioPixel for real-time insights: Measuring audio engagement has never been more precise. AudioPixel connects ad exposure to consumer actions, tracking whether users visit websites or make purchases—providing advertisers with actionable insights into demographic, geographic, and behavioral trends. For example, Hyundai leveraged AudioPixel to track engagement for its IONIQ 6 EV campaign, resulting in 8,000+ leads, a 6.3% companion banner CTR, and a 1.3% conversion rate from in-game audio to test drives.
• Voice-activated ads for effortless interactions: Voice-activated ads enable seamless brand interactions via smart speakers and assistants, making it easy to redeem offers, book services, or explore products. These ads encourage interaction to drive instant engagement, transforming digital audio advertising. Lagardère Publicité News leveraged AdsWizz Voice Ads on Europe 1, allowing listeners to interact via voice commands to redeem offers, book services, or download apps effortlessly. The Bourgogne-Franche-Comté Tourisme campaign achieved a 97% listener-through rate, showcasing the power of voice-activated engagement.
  

The Future of Digital Audio Advertising Starts Now

The future of digital audio advertising is already here. Brands that embrace more channels, advanced formats, and interactive experiences will be the ones that truly connect with audiences. Innovation is transforming passive listening into measurable engagement. As digital audio expands across platforms, now is the time to leverage cutting-edge adtech to foster stronger, more engaging relationships with audiences.

Want to dive deeper into this and the latest audio adtech trends for 2025 (and beyond)?

Download The State of Audio Adtech Report 2025 to stay ahead of the curve and maximize your digital audio strategy!

by Nicoleta Vieru, Senior Staff Product Marketing Manager

The post Grow Your Digital Audio Advertising with More Channels and Formats appeared first on AdsWizz.

On February 11, 2025, AdsWizz Audio Days Milan brought together brands, agencies, and media professionals to explore the rapidly evolving world of digital audio advertising. Featuring market-shaping data, bold discussions, and real-world case studies, the event served as a launchpad for the future of digital audio.

If you missed out, don’t worry. We’ve got all the highlights right here!

State of the Union

 

Digital Audio Market Trends

Italy is emerging as a European leader in digital audio consumption and its fast-growing digital audio market presents a massive opportunity for brands to connect with highly engaged audiences. Andrea Lamperti, Senior Advisor at Osservatorio Internet Media, and Francesco Paolo Tarallo, Head of Partnerships and Business Development at Mediamond, took the stage to explore the key trends driving this rapid shift.

• Podcast listening has surged, with more brands investing in original podcast content to drive engagement.
• AI-driven ad personalization is making audio campaigns more precise than ever.
• With third-party data disappearing, privacy-focused targeting is becoming essential.

How Digital Audio Supercharges Multichannel Marketing

Brands that overlook audio in their marketing strategies risk losing engagement and conversions. Modern marketing isn’t about choosing between channels—it’s about seamless integration for a connected customer experience.

Moderated by Giuseppe Accardo, Senior Sales Manager at AdsWizz, this panel explored how digital audio enhances multichannel strategies, making campaigns more engaging and data-driven. The discussion reinforced that audio is no longer a standalone medium—when integrated effectively, it amplifies a brand’s entire marketing mix.

Paolo Artioli, Head of Audio at Dentsu; Sebastiano Vissani, Head of Digital Audio at OMD; and Riccardo Tacchetto, Digital Project & Campaign Manager at Officina.Tech then shared insights on how brands can leverage audio alongside other digital channels to improve engagement and maximize advertising impact.

• Digital audio boosts brand recall and engagement when paired with video, social, and display.
• Programmatic audio is unlocking hyper-targeted, personalized ad experiences.
• First-party data is now a critical asset for brands looking to maximize ad effectiveness.

Digital Audio Innovation in Action: Corona’s Game-Changing Audio Campaign

Nothing showcases the power of digital audio better than real-world success stories. AdsWizz’s Giuseppe Accardo and Nelsi Xhemalaj, Campaign Manager, Tangoo Media, took the audience through Corona’s groundbreaking campaign, which used geo-targeted audio ads to deliver real-time surf reports. 

The session demonstrated how dynamic creative optimization (DCO) is transforming personalized advertising, proving that well-timed, data-driven audio ads can create hyper-personalized experiences that deeply resonate with audiences.

• 751,000 real-time surf reports turned into engaging ad experiences.
• Geo-targeting ensured ads reached only listeners within 15km of key beaches.
• A 2% increase in brand relevance showed the power of contextually relevant, dynamic creative.

The Optimal Use of Data and Targeting: Smarter Ads, Better Engagement

As consumer expectations evolve, brands that ignore data-driven audio advertising risk falling behind. With AI and first-party data shaping the future of marketing, those who adapt now will gain a critical edge. In an era of advertising saturation, precision targeting, and real-time personalization are essential to breaking through the noise. 

Moderated by Alexandre Obino, Senior Director of Client Strategy at AdsWizz, this session explored how AI-driven insights and audience segmentation are transforming ad relevance in digital audio. Francesco Paolo Tarallo, Head of Digital Marketing at Mediamond; Christina Pianura, CEO of Audioboost; and Fabio Rastelli, Head of Digital Audio at Teamradio shared their expertise on how brands can leverage data to maximize ad effectiveness and audience engagement.

• Real-time personalization is creating audio ads that feel natural and relevant.
• Behavioral and contextual targeting are driving stronger engagement and performance.
• Voice-activated ads are paving the way for interactive, hands-free brand engagement.

Digital Evolution Between Podcasts and New Audio Ecosystems

Podcasts provide authentic, long-form engagement, making them a powerful tool in an era of fragmented attention. No longer just another media format, they have become a cornerstone of modern marketing. Fausto Amorese, Director of Marketing at Radio24, shared the latest data on podcast growth and offered insights on how brands can harness this rapidly expanding medium to build deeper connections with their audiences.

• 620+ podcasts are created every month, according to Radio 24 podcasts available on its website, app, and major on-demand platforms like Apple Podcasts, Spotify, and Amazon Music.
• 8.5 million monthly listening sessions show sustained engagement, based on a combination of websites, apps, and third-party platforms.
• 19 million+ monthly audio ad impressions prove brands are doubling down on podcast ads.

Measuring Audio’s Real Impact: Brand Lift & Attribution

With advanced attribution tools, brands can now track engagement, conversions, and overall campaign performance with unprecedented precision. Measuring the impact of audio ads has long been a challenge, but innovations in attribution are changing that. AdsWizz’s Giuseppe Accardo and Alexandre Obino showcased how brands like Mazda and Kraken are leveraging AudioPixel and Veritonic to measure campaign effectiveness and prove ROI.

• Mazda’s campaign increased website visits by 293%.
• Kraken’s podcast ads boosted brand awareness by 17%.

Navigating the Sonic Identity Space

Privacy regulations are constantly evolving, requiring the industry to push beyond its comfort zone to stay innovative. Moderated by Morgane Peron, Director of Audience Data Operations at AdsWizz, this panel explored how organizations address privacy, compliance, and industry-wide collaboration to provide customer-centric solutions for publishers, buyers, and demand-side platforms. The discussion highlighted the importance of leveraging technology partners for streamlined compliance.

The panel featured Leone Fossati, Head of Solutions at UTIQ; Francesca Gabaglio, Addressable Strategy and Audience Lead at Kinesso; Davide Rosamilia, Vice President of Product at ID5; and Tommaso Scudiero, Lead Associate Account Director at The Trade Desk. Together, the group led an engaging conversation on privacy, technology, and omnichannel strategies for reaching audiences across multiple devices.

• Continued collaboration in the industry will be key to providing advanced strategies with 100% compliance to allow various partners (publishers, buyers, demand side) to achieve their goals.
• As audiences continue to engage in multiple ways across multiple devices, fully compliant, unified strategies are necessary to reach larger audiences across different channels and target at scale.
• First-party data is more important than ever. We need to create and maintain an environment that makes data transmission a seamless, fully compliant, and efficient experience on all sides.

Reflecting on AdsWizz Audio Days Milan 2025

AdsWizz Audio Days Milan 2025 showcased just how fast digital audio is evolving—and the opportunities it’s creating for brands, agencies, and publishers alike. From DCO to data identity solutions and podcast storytelling, one thing is clear: Audio is no longer just a supporting player in marketing—it’s leading the conversation. The future of audio is now—are you listening?

A huge thank you to all the speakers, panelists, and attendees who made AdsWizz Audio Days Milan 2025 an unforgettable experience.

by Aimi Knowling, Senior Manager, Sales Marketing

What’s Next?

• Want to dive deeper into AdsWizz Audio Days Milan 2025? Check out the presentation slides here.
• Looking to take your audio strategy to the next level? Reach out today and see how our platforms can enhance your campaigns!
• Stay tuned for upcoming events, content, and innovations from AdsWizz. Don’t forget to sign up for Frequency, our monthly newsletter. 
• Did you know we released a new industry report? Download The State of Audio Adech Report 2025.

The post AdsWizz Audio Days Milan 2025 Recap appeared first on AdsWizz.