Imagine a world where a brand’s message is experienced fully—where audio seamlessly blends with video, social media, and interactive engagement to create advertising moments that captivate audiences. That world isn’t a distant vision; it’s happening now. Digital audio has evolved beyond traditional listening, becoming a multi-platform powerhouse. Today’s audiences listen, watch, share, and interact, turning...
Category: HomeRight
How First-Party Data and Contextual Targeting Are Transforming Audio Ads in 2025
We’ve all heard it before: third-party data is out, first-party data is in, and contextual advertising is the future. The shift is undeniable; however, many discussions still revolve around the most basic examples, such as hearing an ad for workout gear while listening to an exercise playlist. Yes, that’s a good use of contextual targeting,...