Podcast listening, creation and advertising trends in 2020, and predictions for podcast adtech in 2021. A look back on 2020 Audio listening reached new heights in 2020. In February, Edison Research estimated 60% of the U.S. population (about 169 million people) were listening to online audio each week. By August, Nielsen reported 75% of people listen...
AdsWizz & AudioGO Recognized for Making Audio Ad Buying Accessible to All Each year, The Wires Global Awards recognizes leaders in adtech and martech across all aspects of media sales and media buying, celebrating the use of technology, expertise and innovation within the global advertising industry. Today, AudioGO, our self-serve audio advertising platform, was not only honored with...
Recognition Signals Success with New Programmatic Host-Read Platform For more than 10 years, the OMMA Awards (Online Marketing Media and Advertising) have honored agencies and advertisers that push the potential of digital advertising. This year, AdsWizz has been selected as a finalist in three categories: Excellence in Online Advertising for Podcasts/Digital Audio; Excellence in Online Advertising for Programmatic;...
During lockdown, people started listening to podcasts more frequently and for longer. With the world becoming increasingly virtual and screen-based, it’s only natural that people would turn to audio. Earlier this month, AdsWizz CEO Alexis van de Wyer presented at the 2020 IAB Podcast Upfronts, sharing insights on podcast advertising and listening trends, including growth,...
From the steady increase of monthly podcast listeners (currently at 104M Americans), to the 48% increase in ad revenue year-over-year –– podcasts are one of the biggest growth opportunities for publishers and advertisers. As long time supporters of this valuable and engaging platform, we continue to invest in and break ground with our podcast tech. With that,...
Q&A with Comscore and AdsWizz Co-Founder & CTO, Bruno Nieuwenhuys With more than 67 million Americans listening to podcasts on a weekly basis*, podcasts represent one of the fastest growing channels within advertising, and rightly so. Podcasts listeners are educated, wealthy and engaged with timely, world events and topics. As brand advertisers turn to...
The impacts of COVID-19 have been far-reaching causing consumer habits and routines to change with the unknowns. As uncertain times continue, brands have a unique opportunity to connect with their audiences in a positive way, to serve as a trusted voice, and to enhance the daily lives of consumers. AdsWizz partners closely with agencies,...
We’re thrilled to share that AdsWizz and OMGP UK have been honored with The Drum Europe 2020 Digital Advertising Award for the Most Effective Programmatic Media Partnership! This award rewards the best in the programmatic and ad-tech industry, and we were selected over Google, The Trade Desk, Accenture and other outstanding nominees. OMGP UK and AdsWizz...
Over the past few years, podcasts have exploded in accessibility and popularity, providing the public with an endless stream of listening options. And as we continue to hunker down in our homes, everyone is spending even more time consuming media, including podcasts. Listening to podcasts has increased during the pandemic — by as much as...
Most people don’t ask, “What’s a podcast?” anymore … instead they ask, “What podcasts are you listening to right now?” It’s a sign of the times and the growing prominence of long-form talk radio. Bursting onto the scene in a big way in 2014 with Sarah Koenig’s addictive podcast Serial, this form of media is...