AdsWizz Kicks Off the New Year Highlighting Audio Innovation! Click Image to Enlarge The AdsWizz team started the new year with a bang at CES 2024 with an exclusive meeting space within the luxurious Sky Suites at ARIA Resort & Casino Hotel, where we showcased our innovative solutions shaping the audio advertising landscape. “At CES,...
Category: Blog
Interview with Matt Mise from Pacific Content and Rogers Sports & Media
At Podcast Movement 2023, Matt Mise, Head of Pacific Content, and Podcasts at Rogers Sports & Media, sat down with Justine Benjamin, Head of Global Marketing at AdsWizz and Simplecast, to discuss the business of podcasting. Hailing from Toronto, Canada, Matt plays a pivotal function in the Canadian marketplace. He oversees a diverse podcast portfolio,...
Three Key Insights for Podcast Advertising, In a Privacy-Centric Landscape
The surge in the popularity of podcasts over recent years is no secret. This wave has brought a significant uptick in podcast advertising as this medium is constantly evolving, both in complexity and impact. However, this rise has not been without its challenges. In an era where privacy concerns hold a prominent place in our...
Navigating the Digital Audio Landscape and Combating Invalid Traffic
Check out this latest piece by Brendan Kelly, Director of Ad Quality, AdsWizz and SXM Media. The digital audio advertising realm is undoubtedly experiencing a boom. According to Statista, the anticipated annual growth rate in ad spending from 2023 to 2027 is 6.04%, projected to lead to a market volume of approximately US$12.82 billion by...
The Future of Media Recap
Future of Media, an event held in London, UK, which featured AdsWizz branding and sponsorship throughout the venue, brought together industry leaders, visionaries, and trailblazers to shed light on the future of the industry, foster partnerships, and provide actionable insights for thriving in this transformative landscape, playing a pivotal role in shaping the next chapter...
Interview with Robyn O’Connor from Veritone One about Podcast Advertising
In the ever-evolving landscape of podcasting, where a multitude of voices converge to convey stories, inform, and captivate, advertising has emerged as a swiftly expanding and influential force. Brands are keen to harness this vast potential and engage with the diverse and committed podcasting community. A Newcomer to Podcast Movement At Podcast Movement...
Programmatic I/O 2023 New York Recap
AdsWizz’s Showcases its Innovative Technology by Winning “Innovation In Audio Advertising” at the AdExchanger Awards In addition to a strong presence at Programmatic I/O 2023 New York, with prominent branding and a booth in the Live Exchange Zone, AdsWizz received an AdExchanger Award for “Innovation In Audio Advertising” for our campaign, “Sea-Doo uses precise local targeting...
Podcast Movement 2023 Recap
AdsWizz and Simplecast teamed up again, this time in the Mile-High City for Podcast Movement 2023, at our home away from home with all the comforts – a private meeting space, recording studio, swag depot, and more. Our mission was to learn, grow, and collaborate on ways to embrace and evolve the podcast community through...
How Audio Adtech Can Help Brands Connect with Diverse Communities
Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz. As Pride Month came to an end, I entered a reflective mode where I considered the relationship between diverse audiences, such as the LGBTQ+ community, audio, and technology; you know, typical marketer thoughts. And as a marketer, an audiophile and someone that...
Three Elements for Crafting Effective Audio Ads in the Digital Era
Check out this byline by Justine Benjamin, Head of Global Marketing at AdsWizz. Audio ads have emerged as a powerful tool to stand out while captivating and engaging audiences with fleeting attention spans. Modern audio options, including the digital darling, podcasts, have contributed to this new phase of audiences and their heightened expectations. With the...