Explore new ways to measure the impact of digital audio advertising with AdsWizz. Understanding what drives your consumer’s purchases across different advertising channels can be both an art and a science. We’re working hard to make sure it’s also well within your reach. Today’s digital audio listeners interact with brands across many different...
Category: Blog
Making Audio Advertising More Accessible for Small Buyers
Earlier this quarter we introduced a new service, AudioGO, in public beta. AudioGO is a self-serve audio ad platform that makes it easy for small businesses and agencies to directly buy audio advertising on premium audio services like Pandora and other premium publishers. Our goal in creating AudioGO is to make audio advertising more accessible...
AdExchanger Honors AdsWizz with Best Publisher Side Technology Award
AdExchanger hosted its first-ever AdExchanger Awards in San Francisco this week at Programmatic I/O, and we are honored to have won in the category of Best Publisher-Side Technology for our complete audio monetization platform, which includes our Dynamic Ad Insertion Suite; our audio ad serving solution, AudioServe; and our audio-first SPP, AudioMax. The award honored AdsWizz for “Fueling the Growth of Audio”,...
AdsWizz Named as Finalist for Inaugural AdExchanger Awards
AdExchanger recently announced the finalists for their first-ever AdExchanger Awards and we are delighted to count ourselves among the contenders times two. We are a finalist in the cateogory of Best Publisher-Side Technology for our for our complete audio monetization platform, including our dynamic ad insertion solution, our audio ad serving solution, AudioServe, and our audio-first SPP, AudioMax. We...
What the Future Sounds Like: The Power of Programmatic
In this new era of audio, digital audio advertising is poised for massive growth. The future of advertising is digital — personalized, targeted, and available in unique, innovative formats that can be delivered at scale thanks to programmatic buying.
How to Take Advantage of Weather Targeting in Audio
Weather, consciously or unconsciously, affects the daily choices we make. Research shows that weather can affect what we wear, what we do, our mood, and even our social interactions. It can even influence stock prices! What many don’t know is, it’s also a great tool to help marketers convey messages to their audiences at opportune...
AdsWizz Nominated for 2 Digiday Awards for Best Use of Mobile and Best Publishing Platform
Digiday Awards: And the winner is … audio! When Digiday announced the finalists for their 2018 Awards, we were thrilled to see that AdsWizz made the cut for not one, but two, categories: Best Use of Mobile, for our ShakeMe™ audio ad format, and Best Publishing Platform, for our dynamic ad insertion, our audio ad...