This month, the historic city of Paris was not just a hub for arts and culture but also the epicenter of digital audio innovation, with AdsWizz proudly hosting Audio Days Paris 2024. This event convened industry leaders, creative minds, and technology pioneers to delve into the dynamic digital audio advertising ecosystem. Attendees also had the...
We are excited to announce that the Simplecast team and technology are now officially part of the AdsWizz family. Moving forward, the Simplecast platform will be the AdsWizz flagship content management system (CMS) for podcast creators of any size. What Does This Mean for AdsWizz Customers? For podcast publishers who aren’t already using the Simplecast...
Success in audio advertising hinges on efficiency and precision, which is why AdsWizz has been a leader in innovating the automation of purchasing and selling premium reserved inventory. Enter Programmatic Guaranteed, a significant advancement in audio advertising that offers unique and robust benefits. Programmatic Guaranteed offers more impactful tools tailored for optimal performance than other...
Our very own Justine Ortiz-Benjamin, Head of Global Marketing, sits down with diverse voices on her team to discuss what it means to be a person of color in the digital audio advertising industry—as a listener, marketer, and leader.
AdsWizz was a headline sponsor at the Future of Audio and Entertainment 2024 in London, UK, on April 18, 2024. The event drew a wide range of attendees from the UK and across Europe as a focal point for thought leadership around market strategies, technological innovations, and advertising methods in commercial audio advertising. In addition to...
In today’s vibrant digital audio environment, publishers and podcasters are continuously exploring new strategies to increase their earnings. To empower them to maximize the revenue potential of their podcast episodes, we are excited to unveil a powerful new feature that will transform their monetization strategies. What is Episode Scheduling and Targeting? Episode Scheduling and Targeting...
At AdsWizz, we are steadfast in our duty to support and empower our clients to achieve success while relentlessly doing our part to uphold the integrity of the audio industry. This is why we are thrilled to announce a significant milestone in this journey—AdsWizz and Simplecast have been awarded the IAB Podcast Measurement Compliance Certification, version...
Check out this latest piece published in The Drum by Maria Breza, VP Of Ad Quality Measurement & Audience Data Operations At AdsWizz And SiriusXM Media. Digital podcast advertising is reaching a pivotal moment as more brands use podcasts to engage audiences, and who can blame them? New advanced tools are transforming podcast advertising, enabling...
Locked On Podcast Network, Inc. (“Locked On”) and AdsWizz Inc. (“AdsWizz”), the technology engine powering the monetization of audio content around the world and a subsidiary of SiriusXM, today announced a new agreement for AdsWizz to sell Locked On’s podcast advertising inventory in North America. Through 2026, AdsWizz will serve as the exclusive seller of...
Digital advertising is evolving with every click, scroll, and search. The industry’s pivot away from traditional identifiers like cookies and mobile advertising IDs (MAIDs) marks a monumental shift driven by a growing emphasis on consumer privacy and changing regulations. This evolution signifies a move towards more privacy-centric technologies and practices, reshaping how ads reach their...