NRC Media wil in Nederland dé autoriteit worden op het gebied van podcasting. Om die doelstelling kracht bij te zetten introduceert het deze week het Audiohuis Podcastnetwerk. Met dit breed opgezette netwerk biedt het adverteerders posities aan rond de podcasts van NRC zelf, maar ook rondom podcasts van niet-eigen merken, zoals De Stroom, FC Afkicken...

The popularity of podcasts has soared since the pandemic. Statista reports that there were 19.1m podcast listeners in the UK in 2021 – a dramatic rise from 8.9m in 2017. As audience numbers continue to climb, publishers and advertisers are seeing powerful opportunities for engagement through the medium. But to effectively target audiences through audio — you...

As of December 2021, over two million podcasts were available globally for listening and downloading. With the growth of podcasts, more content creators are finding unique ways to create a dialogue with their audience, however niche the topic. The stellar growth of podcast listenership is equaled in terms of ad spend—AA/WARC predicted global audio advertising spend on...

Could digital audio close the gap between ad spend and consumption this year? Zac Pinkham,  VP Demand, Europe at AdsWizz explains why 'visual fatigue' is leading more people to tune into audio than ever before. As we look back to the past year and further down memory lane, it’s clear that the coronavirus pandemic accelerated the...

HT Media has announced that it has partnered with AdsWizz to launch India’s a programmatic podcast marketplace named FabX. With this, brands will be granted access to listeners in India with real-time buying and selling opportunities for podcast advertising. HT Media aims to provide podcasters with podcast content generation through Smartcast and partner companies like...

Audio is well equipped to take on the cookie-less world, especially with boom in podcast listening - advertisers will need to rely on first-party data for targeting and advertising as third-party data goes down in terms of usage and accuracy. We’ll lean further into AI transcription targeting for podcasts, which will help advertisers leverage the...

How does your brand sound? That’s a question that Adweek and panelists from Hinge, Molson Coors, Adswizz, Twitter, Samsung and more set out to answer at Adweek’s Spotlight: Audio event.

The boom in audio has been steadily gaining momentum for some time. According to Stitcher’s annual podcasting report, the number of podcasts has grown by 129,000% in the last decade – an impressive feat for any medium. The pandemic has only accelerated this growth, as many looked to audio for comfort and consolation. Numbers for audio...