“Brands can’t afford the risk of a spray and pray approach to campaigns”: 25 marketers on the outlook for adspend After the news that adspend forecasts are downgraded for this year and next, marketers reflect on the need to embrace emerging technologies and measure and account for every penny of spend, while making sure they...
On Monday, October 17, and Tuesday, October 18, 2022, Programmatic I/O returned to New York City! AdsWizz joined the other data-driven programmatic leaders, publishers, advertisers, innovators, researchers, and analysts. The event hosted insightful presentations, informative panels, in-depth workshops, and invaluable networking for updates on privacy, the cookieless future, retail media, CTV trends, and much more. The presence of...
Check out this byline by Zac Pinkham, VP of Demand, Europe! Audio is booming, and the stats prove its effectiveness in advertising. So why does adspend continue to be diverted towards more traditional channels? Audio advertising first took to the airwaves in 1922 when AT&T, America’s leading telecoms company, paid for the first original radio ad....
Check out this byline by Garrison Dua, VP of Demand, North America! As new ad formats let listeners interact with their devices, allowing brands to measure this engagement in real-time, the correlation between the listener ad engagement and the time of exposure to have the most impact becomes more evident. From smart speakers to mobile...
SCA has announced its agreement with AdsWizz to exclusively represent the ad inventory of select Stitcher and SiriusXM podcasts in Australia through SCA’s LiSTNR app and other podcast listening platforms. AdsWizz’s audio advertising technology, combined with SCA’s media sales, is expected to streamline podcast inventory connections, making Stitcher and SiriusXM’s content more easily accessible to...
The digital audio monetization platform AdsWizz is adding some more Spanish-language content to its lineup thanks to a deal with the Hispanic-targeted radio group Spanish Broadcasting System. Under the deal, AdsWizz becomes the exclusive programmatic sales representative for SBS audio inventory in the U.S.The broadcaster will also migrate onto AdsWizz’s technology stack. That will allow...
Lea el Comunicado de Prensa en Inglés. Se espera que el acuerdo mejore el acceso al contenido de audio hispano para los anunciantes Spanish Broadcasting System migrará a la pila tecnológica de AdsWizz (San Mateo, California – 4 de octubre de 2022) - Spanish Broadcasting System (SBS) Inc., con sede en EE. UU.,...
Read the Press Release in Spanish. Agreement expected to enhance access to Hispanic audio content for advertisers Spanish Broadcasting System to migrate onto AdsWizz’s technology stack (San Mateo, CA – Oct 4, 2022) - US-based Spanish Broadcasting System (SBS) Inc. today announces AdsWizz Inc. as the exclusive programmatic sales representative of SBS’s Hispanic...
Brand safety is often associated with advertisers, but it’s also very much a publisher’s concern. Publishers are brands; thus, they must ensure that the ads displayed on their platforms align with their values. Improper ad placement on a publisher’s platform would incur a negative perception from the audience, who could turn away from that publisher,...
In a 2021 survey taken by adult consumers from the United States, 78% of respondents strongly or somewhat agreed that marketers should be troubled by their ads appearing next to harmful content on a website or app. So, it should go without saying that negative associations with published content can degrade a marketer’s brand equity:...