What is Episode Scheduling and Targeting?

Episode Scheduling and Targeting revolutionizes advertising by enabling pre-scheduling ads in podcast episodes before they’re published. It streamlines workflows across different platforms and merges cutting-edge automatic episode generation with high-level forecasting and targeting abilities. 

The bottom line: Episode Scheduling and Targeting allows publishers to plan, forecast, target, and sell ads efficiently in future episodes, which creates new revenue streams and boosts each episode’s effectiveness and value.

How Episode Scheduling and Targeting Simplifies Inventory Management

This new feature dramatically simplifies inventory management by leveraging historical data for precise forecasts, ensuring campaigns can be booked without the risk of overselling or under-delivering. Once an episode is scheduled, it’s immediately available for ad campaigns across AdsWizz’s platforms. The feature uses unique episode IDs for targeting, ensuring ads are delivered to the correct episode, even if its release date changes.

Episode Scheduling and Targeting in Action

Imagine a weekly podcast series focused on sustainable living. The publishers of this series decided to leverage the Episode Scheduling and Targeting feature to use in a client’s advertising campaign for an upcoming series of episodes about urban gardening.

Scheduling Episodes and Attracting Advertisers

The team schedules the episodes two months before the series launch, documenting the topics and expected release dates. These future episodes are immediately shared with AdsWizz’s platforms, where potential advertisers can view if the planned content offers enough inventory to reach their advertising objectives.

Targeted Ad Booking

Seeing the alignment with its target market, a gardening tools company decides to book ad slots for the entire series. Utilizing the detailed forecasts provided by the system, they confidently book their campaign, knowing the ads will reach an engaged and relevant audience.

Flexible Ad Scheduling Ensures Uninterrupted Revenue

As the release dates approach, one episode must be delayed by 4 days due to unforeseen circumstances. However, the scheduled ads automatically adjust to the new release date thanks to the Episode Scheduling and Targeting system. The gardening tools company’s ads still hit their mark, appearing in the designated episode upon its release, ensuring the podcast’s revenue stream is unaffected by the schedule change.

Unlock New Revenue Opportunities

Episode Scheduling and Targeting is a significant advancement in podcast advertising, opening new revenue opportunities for publishers and podcasters. By automating and refining the ad delivery process, this feature improves monetization efficiency and contributes to a more predictable and financially stable ecosystem.

Want to learn more about Scheduling and Targeting?

• If you are an existing AdsWizz customer, check out our knowledge base for more information.
• Visit the Contact Us page if you are not an AdsWizz partner and want to get in touch with us.

by Nicoleta Vieru, Senior Product Marketing Manager at AdsWizz

The post Revolutionizing Podcast Monetization with Advanced Scheduling and Targeting appeared first on AdsWizz.

With a few clicks, the publisher seamlessly adjusts their total inventory, ensuring they account for the new traffic data, monetize all newly available inventory, and optimize their revenue. The tool’s streamlined workflow and three adjustment types become strategic allies, saving time and energy for the impending change in their monetization strategy. The pièce de résistance? Like a crystal ball, the preview function offers a detailed view of how the adjustments impact the daily forecasted inventory, leaving no room for misinterpretations. The publisher emerges triumphantly prepared and confident in the face of the occasional podcasting unpredictability.

In the dynamic realm of podcasting, it’s no surprise that anticipating future developments poses a constant challenge. Enter AdsWizz with its game-changing solution through its Inventory Forecast Manual Adjustments feature for publishers utilizing AudioServe‘s Campaign Manager. This tool empowers publishers to navigate swiftly through the atypical yet anticipated turns of the industry. It instills confidence in campaign delivery, establishing a centralized hub for seamlessly managing forecast adjustments and transforming real-time traffic insights into precise and reliable predictions.

How Manual Adjustments Works

Inventory Forecast Manual Adjustments allow publishers to modify base forecasts, adapting to atypical future events beyond the predictability of past traffic patterns. Whether it’s a bonus episode release, show cancellation, or an episode delay, publishers can account for these events in their Inventory Forecast and prevent campaign under-delivery or overselling.

Manual Adjustments offer a streamlined workflow, three adjustment types, and swift implementation as a comprehensive solution for handling forecasting changes and generating precise predictions. The inclusion of a preview function minimizes the risk of errors by providing a glimpse of the adjustment’s impact on inventory before application.

Notable Use Cases

• Bonus Episode: Quickly adjust inventory to maximize revenue for special episodes.
• Hiatus, or Skipped Episode: Modify inventory based on rescheduled release dates to prevent under-delivery and overbooking.
• Holiday-specific changes in inventory: Redefine forecasts to account for a temporary change in traffic due to special occasions or holidays.
• Winding Down a Show or Station: Prevent future bookings for non-existent inventory after a show concludes.

Key Capabilities

The system boasts vital capabilities designed to optimize campaign planning, provide highly accurate data for predictive pacing, and ultimately set the stage for an efficient campaign delivery. 

Additionally, a unified control center centralizes forecast adjustments for enhanced control, offering a comprehensive view of inventory changes. Users can choose from multiple adjustment types for precise forecast adaptations. The data visualization allows a preview of adjustments’ impact, comparing new numbers with the unadjusted forecast. 

With a user-friendly interface, the streamlined workflow facilitates easy adding, editing, or archiving forecast adjustments. The Bulk Corrections feature saves time and effort, enabling publishers to apply multiple daily corrections to a show or inventory segment, all with a single setup.

Benefits 

• Adapt to Any Change: Stay agile and respond quickly to atypical future events to prevent campaign under-delivery and revenue losses.
• Improve Monetization: Increase future inventory numbers to capitalize on expected spikes and unlock revenue.  
• Optimize Delivery: Avoid overselling or under-delivering by adjusting forecasts to ensure campaigns always deliver in full.

Want to Learn More?

• If you are an existing AdsWizz customer, check our knowledge base for more information about Inventory Forecast Manual Adjustments.
  
• Take a look at this related post about the advantages of audio advertising forecasting for publishers.
• Visit the Contact Us page if you are not an AdsWizz partner and want to get in touch with us.

by Nicoleta Vieru, Senior Product Marketing Manager at AdsWizz

The post Changing the Game with Inventory Forecast Manual Adjustments appeared first on AdsWizz.

What is Predictive Pacing?

Predictive Pacing, powered by AudioServe, uses historical data to identify inventory variations, accurately forecast traffic, and optimize impression delivery to achieve the campaign objective. Explicitly designed for podcasts but also applicable to streaming platforms, Predictive Pacing aligns the speed with which impressions are delivered with the available inventory to avoid excessive or insufficient distribution. The best part? It is as simple as clicking a button. Publishers and resellers can easily harness the power of this innovative pacing tool to monetize all available inventory effectively. 

Supercharge Your Advertising Campaigns

The ability to read the unique rhythm of your inventory is Predictive Pacing’s superpower. Part historian, part future teller, Predictive pacing is also deeply anchored in the present, constantly checking if the prediction matches the reality. If the system detects variations, it quickly adapts the pacing algorithms to the real-time traffic pattern to recover missing impressions and optimize delivery. With such a secure pacing system in place, you can capitalize on your inventory to maximize revenue and fulfill the requirements of your demand partners.

How Does Predictive Pacing Work?

Understanding the dynamic nature of the available inventory in the audio marketplace is essential to ensuring effective campaign delivery. Factors such as in-car listening picking up, podcast episodes consumed right after release, and new audio content and formats being released constantly impact inventory volumes. For instance, podcasts generate more inventory when a new episode is released, but inventory decreases as time passes between new episodes. Supply variations are difficult to detect by standard pacing methods and can lead to under- or over-delivery. 

Predictive Pacing solves these challenges by continuously adjusting the campaign’s pace based on two data sources. First, inventory forecasts use historical data to predict future availability and fluctuations and ensure impressions get delivered at an appropriate pace. Second, real-time traffic data is constantly monitored to validate the predictions and make necessary adjustments for optimal delivery. The solution constantly checks delivery against targets to ensure campaigns stay on track and adjust as needed.

A Practical Example

Let’s take the example of the Audio Matters podcast to understand how Predictive Pacing can be applied. This podcast releases a new episode every Tuesday when it generates  500,000 ad opportunities. However, the traffic gradually decreases throughout the week, reaching 100,000 on Wednesday, 20,000 on Thursday, and 5,000 on Friday, following a consistent weekly pattern.

Imagine you have a campaign targeting the “Audio Matters” podcast to deliver 1,000,000 impressions over 14 days. With Predictive Pacing, the system analyzes the historical traffic trends of the podcast and adjusts the daily delivery accordingly. It then prioritizes the delivery of a significant portion of the impressions on the episode release day and gradually reduces the pace as traffic decreases throughout the week.

In this case, a standard evenly pacing, which delivers impressions evenly throughout the campaign flight, could have led to under-delivery, especially on low-traffic days. Conversely, trafficking this campaign as unpaced or fast as possible could have delivered all impressions before the intended end date.

The Playback

Predictive Pacing is an innovative solution that optimizes ad delivery in the audio marketplace. This dynamic system ensures optimal campaign delivery aligned with inventory fluctuations by utilizing historical data, accurate forecasts, and real-time monitoring. Activating Predictive Pacing is simple, enabling effective monetization of available inventory for publishers and resellers. It enhances revenue, improves efficiency, and helps you achieve campaign objectives, making it a powerful tool for successful ad campaign management. By leveraging this technology, publishers, and resellers can maximize their impact and reach their target audience with precision.

• Follow our tech blog for more news about our products and solutions.
• If you are an existing AdsWizz customer, check our knowledge base on Predictive Pacing for more information.

By Nicoleta Vieru, Senior Product Marketing Manager at AdsWizz

The post How to Maximize Audio Campaign Efficiency with Predictive Pacing appeared first on AdsWizz.