Allows Audio Advertisers to Incorporate Near-Infinite Data Points to Truly Personalize Their Messages San Mateo, CA, (May 6, 2020) – Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the launch of Dynamic Creative Optimization (DCO) for audio, a new capability on its AudioMatic and AudioServe platforms. The new DCO feature...
Over the past few years, podcasts have exploded in accessibility and popularity, providing the public with an endless stream of listening options. And as we continue to hunker down in our homes, everyone is spending even more time consuming media, including podcasts. Listening to podcasts has increased during the pandemic — by as much as...
Reprinted from Faultline Online Reporter in rethinkresearch.biz. Bristol, United Kingdom (April 9, 2020) – Last week, we noted how Silicon Valley-based digital audio ad platform and Pandora subsidiary AdsWizz was working to upgrade its offering. The roll out of new features, alongside an optimistic whitepaper, suggested the company was prepping for a surge in business...
New AudioMatic Features Enable Automated Host-Read Ad Campaigns and Brand Safe Audience Buys San Mateo, CA (March 26, 2020) – Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced new features within AudioMatic, its audio-centric programmatic buying platform, to enhance podcast planning and buying for large agencies. The new features,...
Most people don’t ask, “What’s a podcast?” anymore … instead they ask, “What podcasts are you listening to right now?” It’s a sign of the times and the growing prominence of long-form talk radio. Bursting onto the scene in a big way in 2014 with Sarah Koenig’s addictive podcast Serial, this form of media is...
AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers San Mateo, CA (January 30, 2020) – Today, AudioGO, the new self-serve audio ad buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. AudioGO currently aggregates premium audio inventory...
Both Companies Committed to Combat Fraudulent, Invalid Traffic for the Digital Audio Advertising Industry San Mateo, CA (December 18, 2019) – After over a year’s efforts, Pandora, working closely with AdsWizz, has been awarded the TAG “Certified Against Fraud” Seal by the Trustworthy Accountability Group. The TAG seal has become a baseline expectation for fraud...
Ripple Will Use AdsWizz AudioMax to Power Programmatic Ad Buying in Malaysia Kuala Lumpur, Malaysia Sydney, Australia (November 14, 2019) – Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced a new partnership with Ripple, an audience-focused digital media, broadcast and commerce company, to leverage the AdsWizz AudioMax platform in powering...
We are thrilled to share that we were honored with not one, but three top awards at The Drum Digital Advertising Awards and Digiday Technology Awards galas held in New York on November 13 and 14 respectively. These awards reward programmatic performance and give recognition to the best in the programmatic and ad-tech industry. We’re...
Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the availability of PodScribe, its contextual-targeting solution for podcasts. PodScribe provides valuable targeting and brand safety features for advertisers and enhances monetization for publishers. PodScribe has been in private beta for more than a year and has been tested with leading podcast...