In 2022, a Mediaocean report surveyed over 600 leaders in media providers, advertising agencies, and tech companies. It revealed that 40% of respondents anticipated an increase in brand safety concerns for 2023. Only a small percentage expected these concerns to decrease, while slightly over half expected them to remain the same. Similarly, a recent report by IAB Europe revealed that 67% of advertisers stated brand safety was critical to their future success. 

AdsWizz understands these concerns and offers a wide set of Ad Quality Controls that meet the increasing demands of safeguarding brands and campaign requirements for both programmatic and direct sales, all while prioritizing the best listener experience.

These controls help publishers to uphold their brand promise, align with advertiser needs, and maintain listener trust. As programmatic audio expands, AdsWizz gives publishers the oversight required to keep their brands safe. But how? 

Block Unwanted Ads

Complete visibility into audio and display creatives is critical to our clients, so we offer a platform that enables publishers to maintain control over the quality of all programmatic and non-programmatic ads delivered to their listeners. Publishers can set granular blocking rules to avoid inappropriate advertisers or ad categories. Rules can be applied globally across your platform or targeted to specific shows. For example, block certain products, industries, or brand names from being served. Flexible blocking gives publishers oversight to protect their brand.

Ensure Access to Premium Inventory

Ad Quality Controls help publishers block specific advertisers and ad categories from particular supply sources. So, for instance, reserve a morning radio show for family-friendly advertisers only. Exclusive access rules ensure premium inventory matches the right ads and audience. They can also create exceptions and provide exclusive access to their targeted inventory, adding an extra layer of brand protection. Publishers can exercise greater scrutiny over IAB categories they might find questionable.

Accurate Inventory Forecasts

AdsWizz’s advanced Ad Quality rules also offer another crucial advantage, enabling accurate inventory forecasts based on Ad Quality rules. Blocked categories and advertisers are excluded from inventory predictions, helping publishers plan ad sales and provide transparency to buyers.

Frequency Capping

Improving the listener experience is a priority for AdsWizz. Frequency capping is a powerful tool for achieving this goal. Why? Because it limits ad repeats to enhance the listener’s experience. Capping reduces fatigue and balances ad demand across inventory.

Prioritize Your Brand’s Reputation by Integrating Ad Quality Controls

With AdsWizz’s Ad Quality Controls, audio publishers can align advertising with their brand promise. Advanced blocking, exclusive access, forecasting, pre-review, and capping provide the oversight needed to put their audience first in the growing audio advertising market.

• If you are an AdsWizz partner and want to learn more about Ad Quality Controls, please click here.
• If you are not an AdsWizz partner and would like to get in touch with us, please visit the Contact Us page.
  

by Jerome Camerlynck, Director of Product Management at AdsWizz

The post Enriching the Listener Experience with Ad Quality Controls appeared first on AdsWizz.

As a reseller, it is crucial to have access to tools that enable increased visibility and manage your contracts with publishers to obtain the insights you need.

What is the Market Operator Console, and How Does it Function? 

As an inventory reseller or Market Operator, you act on behalf of many small and medium publishers, representing them when providing access to the more prominent audio providers by leveraging contracts within your network, agreeing to different prices, and the amount of inventory to be delivered.

The Market Operator Console is a dashboard that manages reseller contracts, monitors performance, sets up different margins and commitments, and attains firmer insights. It enables tracking metrics such as total impressions, impressions share, inventory data, and revenue (gross and net), setting up different margins and commitments per publisher.

The margin feature sets the margin per publisher based on the demand (e.g., x% margin for a publisher for demand from AudioMatic, our DSP, and y% for that same publisher for demand from another DSP). AudioMax, our SSP, has a commitment solution that makes controlling which partners should get more demand more manageable, strengthening your business protection without overlooking inventory. From a functional perspective, commitments are a much more efficient way to manage and prioritize demand across multiple publishers from the marketplace.

Suppose we define an audio network as a large grouping of related entities aggregating content from multiple places (i.e., Pandora – NBC, NPR). The Market Operator function allows the network various controls across numerous entities: for example, controlling inventory and deals across multiple agencies by leveraging different suppliers.

To fully grasp the significance and power of the Marketplace Operator’s responsibility, let’s step back and deconstruct how the technology powering their decision-making works within the audio ecosystem.

What is the Relationship with an Audio SSP?

An audio native SSP like AudioMax allows publishers to exchange their advertising inventory programmatically across media through an automated auction. AudioMax also contains auction-based private marketplaces (PMP), which permit several buyers exclusive access to a publisher’s inventory. They are invitation-based and have a negotiated floor price but no guaranteed volume. Exclusive buyers are auctioned based on price through PMPs.

With AudioMax, Programmatic Guaranteed can be enabled with a robust end-to-end process that orchestrates premium reserved inventory monetization focusing on automation, scale, and performance. 

Specific deals can be managed and defined with buyers, and an agreement is in place to decide what inventory is enabled and at what price. In addition, advertisers can programmatically target publisher audiences through a combination of first and third-party data segments.

More Content on the Market Operator Console to Come!

• If you are an existing AdsWizz customer partner, check our knowledge base for more information about the Market Operator Console.
• Visit the Contact Us page if you are not an AdsWizz partner and want to get in touch with us.

by Jerome Camerlynck, Director of Product Management at AdsWizz

The post Market Operator Console – An Overview appeared first on AdsWizz.